How Often Do You Let Your Subscribers Know Of Changes To Your Website?

Real Estate Agent with Coldwell Banker Dynasty

  How often do you let your subscribers know of changes to your website? For many people the answer is never.  Whether it is because they never got to it or they do not have the capabilities to do it, being able to update customers of changes to your website could be a great business opportunity.

Website updates

  When I do consulting for other companies I recommend them to update their customers about 3-4 times per year of anything new. Some companies send out eNewsletters about once per month which is good. It is not hard to have a programmer build a program that sends out constant updates. There are also programs in real estate specific such as Top Producer or in general like SilverPop that can schedule email champaigns in advance which is something good to look into.

  Tonight I was reading about a service called ChangeDetection (, which notifies your customers of changes to your website. It seems to be something basic. At least it is better then nothing and it is free.

Comments (3)

Chandler Real Estate Liz Harris, MBA
Liz Harris Realty - Chandler, AZ

I am guilty of not letting customer know about changes because I am horrible with making the changes!  I will start making changes for SEO and I will check out!  Thanks for sharing, Song.

Jan 24, 2011 03:23 PM
John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Song - It is important to inform subscribers about changes to the website. Thank you for the information.

Jan 24, 2011 04:41 PM
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Buyers don't want constant updates. We get so many junk emails, telemarketers as it is. Many agents, brokers, REALTORS open the flood gates or keep them shut. One extreme to other. All or nothing. And those that do send, if they ship all their listings with an attitude of Mr Buyer, you sort it out, annoyance happens on the other end. They only want waterfront listings so why send them all these mom and pop business listings, the apartment rental houses, and old stained glass Victorians when they want a cottage on a lake, river? The more information on the site, leads the horse to water with your daily updates to that site. Our new site has aerials, embedded videos, tons of images, copy, links so less hand to mouth carry from us to them when you just stock the shelves. They will come. Takes more time like Noah with the ark to stock but worth it.

Feb 09, 2011 09:54 PM