How Can I Increase Business With My Writing?

By
Services for Real Estate Pros with Round Table Companies, Writers of the Round Table Press

In this day and age where everyone is making quick decisions based on what they find on the internet, how you communicate with your potential customer has tremendous relevancy to your bottom line. How many websites have you visited that failed to capture you immediately, and so you moved on? How many were full of errors that turned you off and possibly even offended you? How many were simply so verbose that you took one look and bolted off the site?

So here are three ways to increase business with your writing:

1. Crystallize your current message. The goal is to use as few words as possible to motivate someone to action. Being overly verbose is detrimental to your business, like the guy at the party who won't stop talking well beyond everyone around him getting the point. You need to speak to your reader's hearts, to their minds, and to their spirits, all in one or two sentences. If you're not doing that, you're losing potential business.

2. Be Bold. Your writing is an opportunity to communicate your core values and your beliefs as a business; an opportunity to turn off those who would otherwise waste your time, and an opportunity to light a fire under those who see life from a similar perspective. So be bold. Be authentic. Lay it on the table and you'll find that you'll attract more business that is aligned with you!

3. Increase your frequency of communication. If you do not have a blog, you are failing to capitalize on one of the greatest marketing revolutions of our time. The more frequently you give away exceptional and free information, the more you become a trusted expert in the minds of those who read you. When we have a legitimate problem, where do we look first for an answer? To whom we trust. When we have money we want to trade for experience or a product that will impact our life, where do we want to go first? To whom we trust. This passive sales approach can bring in tremendous business, and most importantly, business that has been vetted through the building of a relationship between the potential customer and your blog (which they see as YOU!). One blog written daily can create relationships with hundreds and thousands of potential buyers who are comfortable with you because they feel like they know you and what you stand for. That's powerful!

The more intentional we are about honoring how people search for information, and the more we articulate what we offer, the better we position ourselves as the solution to a potential buyer's problem. Become a trusted provider of solutions, and you'll have prospects lined up out the door, and across the internet!

Comments (20)

Norma Toering Broker for Palos Verdes and Beach Cities
Charlemagne International Properties - Rancho Palos Verdes, CA
Palos Verdes Luxury Homes in L.A.

Corey - Brilliant pointers for the newbie as well as seasoned bloggers.  Love the line, "Become a trusted provider of solutions..."  I'm suggesting this articulate and intelligent post.

Jan 27, 2011 01:16 AM
Betsy Schuman Dodek
Washington Fine Properties - Washington DC Area Real Estate - Potomac, MD
SearchPotomacHomes.com

I agree with Norma..."Become a trusted provider of solutions" is my favorite line. Great tips and reminders!

Jan 27, 2011 02:08 AM
Kim McMahon
Executive Realty Group - Skokie, IL

Corey~ Awesome as always... looks like your practice what you preach.

Jan 27, 2011 02:51 AM
Jason Crouch
Austin Texas Homes, LLC - Austin, TX
Broker - Austin Texas Real Estate (512-796-7653)

Corey - I increased my own business quite a bit with my writing/blogging.  Hoping to do more of the same in 2011 and beyond.  :)

Jan 27, 2011 02:38 PM
Steven L. Smith
King of the House Home Inspection, Inc. - Bellingham, WA
Bellingham WA Home Inspector

Having a basic understanding of how to get SEO is very significant as well. Writing, but not knowing how to get it seen, is less productive than working and having people find what you have written.

Jan 27, 2011 02:39 PM
Chris Olsen
Olsen Ziegler Realty - Cleveland, OH
Broker Owner Cleveland Ohio Real Estate

Hi Corey -- Your three tenets above sound so logical, but at least to me, while they ring very true, it's much harder said than done. Verbose is a problem I have and even after a concentrated effort, I still fall far short (no pun intended)! :)

Jan 27, 2011 03:07 PM
Brenda Winans
Coldwell Banker Preferred - Bakersfield, CA

Excellent post!  This is an area that I'm trying to improve in to capture new business.  Thank you for breaking it down so simply, I'm motivated to make this a huge focus for 2011.  I want my business to be clear to the public but yet informative and interesting enough to allow me the opportunity to capture a client or contact.

Jan 27, 2011 03:40 PM
Steve Ewing - Keller Williams Realty
Keller Williams - Stockton, CA

Corey - I have been told to let some of my personality come out also.  People want to know I am human and do something besides working all the time.  Thanks for the blog.

Jan 27, 2011 03:42 PM
Robert Butler
Aspect Inspection - Montreal West Island, QC
Montreal Home Inspector | Aspect Inspection

Thanks for this. As a relative newbie I'm jumping in by doing, but effort has to be directed so I'm soaking up advice like a sponge. I'll have to work on your points # 1 and more of #3..... then I gotta pay attention to #2, ops can't get too long winded, remember #1.

Jan 27, 2011 04:16 PM
Tni LeBlanc, RealtorĀ®, J.D.
Mint Properties, Lic. #01871795 - Santa Maria, CA
Tenacious Tni (805) 878-9879

It is both wonderful and challenging that the ability to write can be harnessed into my business.  The internet and blogging amaze me.  It's fantastic to have people call and already have a sense of who I am.

Jan 27, 2011 05:06 PM
Kathy Goldman
REVA Online | SEO Boost For Real Estate, Social Media Marketing for Real Estate and Real Estate Blogging Expert - Waukesha, WI
Social Media & Marketing for Real Estate

Great points! Will surely get to have all these in mind when blogging. Also, the more updated your blog is, all the more will you be having chances at being found by search engines so greater chances at ranking. :)

Jan 27, 2011 10:17 PM
Julianne O'Reilly
Syracuse Listings - Fayetteville, NY
Syracuse New York Real Estate

Wow, these are great tips, all of which I could use help with. I'm checking out your website.

Jan 27, 2011 11:03 PM
Fernando Herboso - Broker for Maxus Realty Group
Maxus Realty Group - Broker 301-246-0001 - Gaithersburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

Blogging has transformed my business. . I'm glad that I'm over the starting process and now I'm reaping some of its rewards

Jan 27, 2011 11:29 PM
Irene Kennedy RealtorĀ® in Northwestern NJ
Weichert - Lopatcong, NJ

Corey,

One of my gifts is my writing ability. Know others who can sing, paint, sculpt but have trouble with the written word.  Regardless, blogging can help all of us increase our business but spelling and grammar DO count!

Jan 28, 2011 12:57 AM
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Corey, blogging is the wave of the future for building relationships and business. Great points.

Jan 28, 2011 01:10 AM
Bob Zorechak - ABR, GRI, e-PRO
Keller Williams Realty Metropolitan - Morristown, NJ
Sells Homes in Morris/Somerset/Hunterdon Cos., NJ

Corey, I am a beginner to social media and the points in your post are well advised.  For myself, trying to be less verbose is a challenge and something I will have to work on.

Thanks for the tips.

Jan 28, 2011 02:25 AM
Brandon & Grace Yee
Chase International - South Lake Tahoe, CA
Lake Tahoe Real Estate

Hi Corey,

I agree with you.  You have great suggestions.  Thanks!

Cheers from Lake Tahoe,
~Grace Yee

Jan 28, 2011 03:45 AM
Corey Michael Blake
Round Table Companies, Writers of the Round Table Press - Chicago, IL

If any of you would like some assistance with your websites or "telling your story", feel free to visit our website to see what we do, www.roundtablecompanies.com or contact Erin Cohen at erin@roundtablecompanies.com.  We would be happy to give you some pointers!

Jan 28, 2011 04:31 AM
Steve Cota
The Samford Group - Austin, TX
Central Austin, TX 512-431-8408

Thanks for the encouragement!  Sometimes it feels like your writing just goes out to the "black hole" of the internet world, and then you're getting a phone call from a customer saying," I saw your website and would like to get together."

Here's to 2011!

Jan 28, 2011 06:16 AM
Lori Cain
eXp Realty - Tulsa, OK
Midtown Tulsa Real Estate Top Producer

Corey - you hit a home run with this post. My challenge in writing is that I am too verbose. Always working to be more concise. Glad this was featured!!

Jan 28, 2011 07:39 AM