The Double Edged Sword Of Visibility With Your Clients

By
Real Estate Agent with Keller Williams Realty 0575737

VisibilityThere is a phrase that you better watch out what you wish for cause you may JUST GET IT!! This most assuredly applies to one's visibility with clients which there is

The Double Edged Sword Of Visibility With Clients.

I have seen it pop up with the aggressive prima donna agents who WANT TO BE KNOWN AND SEEN. Lesser than a Hollywood celebrity I'm sure, but big egos nonetheless. Two examples:

Car advertising: plastering their name and phone number and logo WRAPPED all over their car. Who is that now speeding and weaving in and out of traffic?

Social Media: What a great web presence. But look at all that political talk, who they can't stand in their circle of people, and LISTEN to that inside vitriol coming out of them.

The double edged sword is it is a GOOD thing you are visible. It is also a BAD thing you are visible with the TOO MUCH INFORMATION or easily accessible information based on your behavior. You set yourself up to be visible and famous so act accordingly so your grandma will look you up or see you in public or on the news and say, "ain't she sweet?" Or at least you can handle the heat in the kitchen. Otherwise GET OUT!!

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Topic:
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Texas Denton County Flower Mound
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Realtors®
Agents On Line
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Diary of a Realtor
LATE NIGHT - EARLY MORNING AT ACTIVERAIN
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Rainmaker
414,612
Tni LeBlanc, Realtor®, J.D.
Mint Properties, Lic. #01871795 - Santa Maria, CA
Tenacious Tni (805) 878-9879

Chris Ann - I am cracking up!  We have a few people who also have their faces and ads all over their vehicles.  Like the cop in her example, I can tell you when they go jogging at the park, when they are at lunch, and what time they get to the office.

Visibility is indeed a double edged sword.

Jan 27, 2011 05:13 AM #33
Rainer
235,758
Carla Morin
Brookfield - Peoria, AZ

It can definitely be a lot of pressure being so visable.  I never have liked the idea of putting your whole life out for the public to see.  It's even more important for your business to make sure you are presenting yourself the way you want to be perseved.

Jan 27, 2011 05:27 AM #34
Ambassador
1,229,706
Melissa Zavala
Broadpoint Properties - Escondido, CA
Broker, Escondido Real Estate, San Diego County

Too much visibility and we might see you on TMZ or Entertainment Tonight, but would that be bad?

Jan 27, 2011 06:03 AM #35
Rainmaker
217,483
Mark Organek
And the United States of America - Mesa, AZ
On a journey to accomplish one huge goal.

I have BUYAHOM for a license plate and it does temper my driving.

Jan 27, 2011 06:25 AM #36
Rainer
87,527
Taylor Shults Philley
Austin Realty Firm - Austin, TX
Broker, Realtor , GRI

Hey Gary!! I keep wrestling with getting some advertisment on my car; but at the end of the day; I just think that's one place I can't keep my cool as much as I'd like: on the road! So, no car decal for this gal. For now!

Jan 27, 2011 07:21 AM #37
Rainmaker
524,356
Kathryn Acciari
Century 21 Real Estate - Shrewsbury, MA
Brand Ambassador and Business Coach

This is why I only write complimentary hyperlocal posts.  If I don't like a certain place of business, I keep it to myself.  Well said, Gary.

Jan 27, 2011 07:33 AM #38
Rainmaker
339,178
Chris and Berna Sloan
Group 1 Real Estate - Tooele, UT
Tooele UT

Always assume what you read will be read by someone or why bother doing it? My FB page has personal, political and business, with some goofy on occasion. Like many other things, it's a marketing tool for me, and needs to be consistant with who I am, especially given the rural area I live and work in. I'm not too incendiary on my posts, or blogs for that matter. Interesting that none of us (including myself) are willing to change their habits on the road. We'd rather lose the potential exposure that advertising was done for in the first place. Great discussion!

Jan 27, 2011 10:35 AM #39
Rainer
32,054
Tracy McPeek
Cottonwood, CA

This is a nice little reminder for some of us. 

Jan 27, 2011 10:42 AM #40
Rainmaker
662,099
Patricia Aulson
BERKSHIRE HATHAWAY HOME SERVICES Verani Realty NH Real Estate - Exeter, NH
Realtor - Portsmouth NH Homes-Hampton NH Homes

Think before you post anything on the Internet, it'll be there forever, so be exclusive and careful....

Thanks for the post Gary......

Patricia/Seacoast NH & ME.

Jan 27, 2011 11:17 AM #41
Rainmaker
3,983,315
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

Great point Gary.  It is like have a one of a kind Paint job on your car and then breaking the sound barrier on the freeway.

Jan 27, 2011 11:49 AM #42
Rainer
80,896
Gary De Pury, ESQ.
Bay Vista Realty - Land O Lakes, FL

I am openly Republican on my Facebook page and get business because of it.....My car was wrapped, but that cam off and is going back on next time I have 4 Grand to spend....

 

I am all over it, but will not friend on FB until after the closing again, for the reasons above.........

 

 

Gary De Pury, SFR

Jan 27, 2011 12:27 PM #43
Rainmaker
478,608
Lana Robbins Realtor ® Licensed Real Estate Broker
Aloha Kai Real Estate - Clearwater, FL
Florida and Washington Real Estate

Hi Gary.  I am not too concerned about car wraps since I don't have one but if we worry about everything that can go wrong we will forget about what can go right LOL

Jan 27, 2011 01:21 PM #44
Ambassador
920,196
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate

Are you saying some Realors want to be celebrities?

Seriously?

LOL

Not in my area....

Jan 27, 2011 01:25 PM #45
Rainmaker
889,562
Gail Robinson
William Raveis Real Estate - Southport, CT
CRS, GRI, e-PRO Fairfield County, CT

I'm so visible in my market area.  I have my photo on my yard signs and I sponsor the community blog which has my photo.  I have to think twice before running across the street to the market in dirty sweatpants.  And, I don't get too personal about my life on Facebook.  It is a double edged sword and we have to keep that in mind at all times.

Jan 27, 2011 01:31 PM #46
Ambassador
2,223,536
Wanda Kubat-Nerdin - Wanda Can!
Prado Real Estate South - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

Gary, I keep in mind the manners that I was taught very young and keep myself in check. Don't get me wrong, I am able to stand my own and do!

Jan 27, 2011 03:12 PM #47
Rainmaker
545,096
Toula Rosebrock
Diane Turton, Realtors, Forked River, NJ - Lacey Township, NJ
Broker/Sales Associate, Realtor, Lacey Township,

Hi Gary:

Being in this business, we always need to consider who is listening or watching.

 

Jan 27, 2011 03:30 PM #48
Rainmaker
359,967
Larry & Jacque Ficek
Alaska Dream Makers - Wasilla, AK
Realtors - Wasilla Alaska

We both understand the back and forth on this one. Larry wants a vehicle wrap and I, as his loving wife do not want it. One mistake and *poof* negative advertising.

We do have a large 16 foot free community moving van with graphics but that driver can be anyone. That has been our compromise so far.

Jacque & Larry

Jan 27, 2011 04:01 PM #49
Ambassador
1,986,793
Fernando Herboso - Broker for Maxus Realty Group
Maxus Realty Group - Broker 301-246-0001 - Gaithersburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

You have to walk the walk. .I drove my Hummer with a wrap for over 4 years. . and at first I was worry when my clean image will mix with my character on the road. . 

Guess what. . my Hummer show me that having patience is an earned virtue. .by being forced to behave I slowly changed and now when I drive in anonymity. .I find myself to be a changed person

 

Jan 27, 2011 11:47 PM #50
Ambassador
442,175
Susan Goulding
Crown Key Realty, Tracy & Mountain House Real Estate - Tracy, CA
Northern CA - Tracy & Mountain House Real Estate

Great post...... Most of us want to be noticed, hey it's all our business.

Jan 28, 2011 04:23 AM #51
Rainmaker
1,145,207
Chuck Carstensen
RE/MAX Results - Elk River, MN
Minnesota Real Estate Expert

I am pretty visible. I dont think it has hurt but but I am aware that it could.

Jan 29, 2011 04:17 AM #52
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Gary Woltal

Assoc. Broker Realtor SFR Dallas Ft. Worth
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