So you’ve committed to blogging consistently in the new year and, so far, so good! Whether you’ve had your blog for a while or are just starting out, you may have started to notice one of the hardest parts of real estate blogging: finding a topic.
We all know there are endless topics in real estate, but sometimes you just don’t feel like talking about the steps in buying a house, the latest social media news or what updates to make in order to sell a home. Whether your blog is geared toward other agents or potential clients; you want to make sure that what you’re saying in your blog is interesting and something people want to read.
Getting “bloggers block” or writing the same type of articles week after week can cause frustration and, this is usually how blogs become abandoned over time.
So how can you break the cycle and come up with intriguing posts week after week? Here are 4 great tips for unblocking bloggers block as pointed out by RSSPieces.com!
1. Hold a contest- Call out to local photographers and house hunters alike to take pictures of local attractions. You can even notify a local newspaper of your "blog contest." If your town is small enough, it may even get picked up! Judge your entries and post the winners on your site. This kind of contest, keeps it local and engages the community as a whole.
2. Give a Lesson- Give a solid lesson on how to stage a home for sale. Or provide a "top 10" list of things to do before a closing. People like to learn things that directly relate to their lives and how to be successful at their tasks. Spend the time to write a solid tutorial at least once a week. It is a sure fire way to keep your readers engaged.
3. Be Entertaining- Even if you are telling people how horrible the market is in your area, make 'em laugh. If you can make the boring content entertaining, people will line up (subscribe to your RSS feed) just to hear what kind of wacky thing you will say next. Another option is to pick out a local happening or news related item and make it come to life in your own words! Relating it back to real estate will give it a twist that people may not have expected, but it’s a creative way to get their attention.
4. Make Complex Topics More Understandable- Make sure that no matter how complex the topic you are writing about is, you make it understandable. Many people have questions about finding a home mortgage, but nobody likes to feel confused and stupid because they read a post. If you are writing on a complex subject, have another agent in your office review it- get a second pair of eyes to see if you wrote intelligibly.
Don’t make the mistake of thinking every blog has to be the same! The great thing about having your own blog is that you have the freedom to post whatever you want to talk about! Telling other people about your blog whether it’s on your business card, email signature or promoted on your website will drive traffic to your blog. The more interaction you have on your blog; the easier it will be for you to come up with topics as you’re responding to comments and getting feedback on what’s on people’s minds. Your blog will come to life and, before you know it, your bloggers block will be unblocked!
P.S. If you've started your real estate blog and realize you just don't have the time to do it; let us know! We take care of many of our clients blogs and love helping them out with this great marketing tool!
Marketing & Copywriting Coordinator