No really, real estate is actually worthless. I'm sure that this might sound strange coming from someone who sells commercial real estate for a living. Does this mean that I've been tricking investors for years now? Nope. It just means that today I'm going to use that minor in philosophy that I earned in college. This is going to sound a lot like the old "if a tree falls in the woods and no one is around to hear it..." paradox. For example, what would you pay for a 1,000,000 SF class A office tower on Mars? My guess is not much, at least not unless there were a ready supply of Martians to rent it from you. So real estate does not have any intrinsic value. This is probably true of almost everything. If there is no demand for something, that thing has no value.
Okay, what's the point? Well I was speaking with a friend of mine from high school the other day. He happens to live in Detroit, and he mentioned that he just saw a house sell for $2,000 at auction. Apparently it was a very nice home, but it was in an area where no one wanted to live. He didn't even think that is was possible to find a tenant for it, so he didn't buy it. It's possible that someone bought it just to sell the building materials. At $2,000 this is a real possibility. To rebuild the same home today would probably cost $150,000 (Did I mention it was a nice house?), but it is very close to being worthless.
I'm not picking on Detroit here. There are many areas in our country and in the world where real estate values have dropped dramatically. Here in Reading, PA we have seen prices drop (This is why there are so many great opportunities). I know several investors who purchase and rehab properties in these areas expecting to sell them at a profit. Some of them make a lot of money doing this, but many of them don't. The ones that make money either buy properties in areas where there is already demand, buy properties in areas where demand is growing, or buy properties with a plan to create the demand. That last strategy is the one that always amazes me. The investors who are able to truly change a property, or a neighborhood, or even a town, and create a product that people demand are the ones that are able to thrive in any market.
How do you create demand for your investment properties? To put it another way, how do you create value?

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