Every agent’s toolkit to online domination. Five easy steps...- yeah right.

Reblogger Cindy Jones
Real Estate Agent with Integrity Real Estate Group


It is so easy to be swayed by the latest and greatest gadget only to discover that you don't have a clue how to use it.

I added an iPad to my tools at the end of the year.  I'm sure based on what I've read from others it isn't getting it's best use yet. I have discovered that my younger cat is addicted to laser tag so it may turn out to be the world's most expensive cat toy.

Enjoy Inna's advice as it is sage for all of us.



Original content by Inna Hardison

1.   Stop reading and immediately implementing every damn thing that lands in your inbox or shows up in your daily rss feed, unless what you subscribe to is from actual experts, not your peers.  That includes AR.

2.   You are not in the business of learning, testing or designing technology.  You are in the business of helping buyers and sellers with their real estate needs, mostly.  Your customers don’t give a hoot about your ego, your knowledge of techie abbreviations, how many plugins you use, or how many internet domination classes you’ve paid for.  It may all be very important to you, and not the least bit important to a John Doe searching Google for a home in a place where you happen to have mls access.  John Doe is looking for a HOUSE in a specific hood, not a tech guru.  Do you KNOW your hood(s)?

3.   Use your god given cranium for analyses, and not just repetition.  If someone tells you that they get business from door knocking, but you live in a rural community where you’d just as likely get shot for knocking on doors as not, or you are just not the type to go door to door – no matter how much money you’ve spent on that successful dude’s door-knocking success tips, it won’t make you a dime, cause you won’t do it, ever.  By the same token, just because someone is using a particular theme or framework for their site and it works for them – doesn’t mean it’ll work for you.  Different people always achieve different results with the same tools.

4.   Whatever tool you do decide to use for your online presence, the traffic and leads you generate will have more to do with the content you write for it, and how well and consistently you are able to maintain that presence.  A very pretty and user-friendly site that sits dormant will do just as little for your business as a butt-ugly one.  So, if you don’t plan on contributing the kind of content your consumers want on a regular basis – I’d say go by way of minimal resistance -a do it yourself thingie on any theme or platform will be just fine, cause no one is ever going to find it.

5.   Lastly, determining your destiny by way of imitation is a very short lived strategy in a world where things shift as quickly as they do.  If you are imitating something that’s already been done, and chasing the same concepts, keywords, hoods etc. as you more successful competition – you will always be chasing them.  I don’t know of anyone winning a war from that position, and ranking online is very much like war.  So engage intelligently, from the get go.  With a solid plan that makes sense and one you can stick to.  Tools you settle on should be the ones most likely to get you to that point in the shortest amount of time, but they should also help you stay there.  WordPress is all the rage – yet Seth Godin is on a Typepad blog.  There are plenty of successful blogger blogs, and non-wordpress real estate sites.  There are also plenty of very unsuccessful (outside of just being butt ugly) sites that were built with all the right tools, or at least tools I’d use.  But tools can only get one so far.  If you are stuck – look to a pro, not well meaning advisors.  If you are stuck and broke, get something very simple set up and start writing your content.  This way when you can afford to get it done right – you’ll have enough posts to migrate for your site to score decently out of the box.  If you are simply one of those control freaks who believes that you can do someone else’s job better than they can – more power to you, and good luck.  You’ll be selling very little real estate, but by goolly, you’d be able to tech talk somebody to death in some nifty free wi-fi coffee joint.

Inna Hardison is owner of

Full Service marketing, design, printing. Click for more on WordPress Real Estate Sites by HaMedia, Brand Development or read what our clients say about us.


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Barbara Hensley
RE/MAX Properties - Rockwall, TX
Homes for Sale in Rockwall County, Texas

WOW, this is a different kind of post for today's tech exploding world!  What I get from this is to take your time and make wise choices will keeping on doing the basics. 

Jan 28, 2011 05:55 AM #1
Inna Hardison
ha media group - Orlando, FL
Wordpress for Real Estate & Design, Print HaMedia Group

Cindy - thanks for the reblog!  I have a nifty iPhone addiction to words with friends.  I think that app gets the most use, out of all the stuff I have on my phone, mind you all the communication tools I bought it for in the first place.  So I am paying AT&T handsomely for the privilege of playing a mini-game of scrabble with my friends.  :-)

Occasionally though, i heed my own advice.

Jan 28, 2011 05:55 AM #2
Cindy Marchant
Keller Williams Indy NE 317-290-7775 www.marchantteam.com - Carmel, IN
"Cindy in Indy" , Realtor, Fishers Real Estate

I'm going over to Inna's to comment...but having cats and having just got a laser toy for them...had to comment on that.  They sit and WAIT for me to grab it so they can chase the light...they run into each other chasing it...borders on mean I think but I laugh so much!!

Cindy in Indy

Jan 28, 2011 06:20 AM #3
Dan Quinn
Berkshire Hathaway HomeServices PenFed Realty - Silver Spring, MD
Dan Quinn

All the knowledge of tech is worthless in less you put it to work for you.  Find what works for you and stick with it - and that may just shaking hands and handing out business cards!

Jan 28, 2011 06:38 AM #4
Ellen Caruso
Daniel Gale Sotheby's International Realty - Glen Head, NY

All the technology in the world is useless unless one knows how to use it, and then does use it to it's full potential.

Jan 28, 2011 07:13 AM #5
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Cindy Jones

Pentagon, Fort Belvoir & Quantico Real Estate News
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