Everyone knows the troubles the real estate market has suffered over the past several of years. Most folks have stayed clear of the market unless they absolutely had to move. If you truly want to move or must move, here are seven rules that I have found will help in selling your home quickly in any real estate market:
Price the home properly. Buyers search by price range. Positioning your property in the highest range decreases the likelihood people will see it. A middle of the range price will attract more buyers than one at the highest level.
Have information available. Deals fall apart when the buyer has unanswered questions. Work with the seller to have key information available, including cost of utilities and taxes, neighborhood liens and covenants, and an evaluation of the schools.
Insist on an excellent flyer. A well thought out and informative flyer with multiple photos get's peoples attention. People are much more likely to pick up and read a flyer than they are to call the number on the "For Sale" sign.
Use a Realtor who utilizes videos to market your home. While a virtual tour is better than a couple of still photos, home buyers are increasingly interested in seeing a video tour of their prospective new home. These can be used in various marketing campaigns including websites, Blogs and e-mail. Market to your neighbors.
Market to people who live in the same neighborhood. The odds are, if they like the neighborhood, they may want their friends or relatives to live close by and could influence them to by your home.
Offer creative financing if practical. Many home buyers these days are finding money and or financing is a large stumbling block in buying a home. If you are in a position to offer down payment or owner-financing consider it.
Be prepared to except a purchase offer. In the reality of today's real estate market, holding out for a better offer may be a big mistake if the offer is reasonable. Remember, a bird in the hand beats two in the bush.
Comments(2)