I LOVE MICHIGAN - I REALLY REALLY DO....
Where else can you buy a stylish mansion with heart? Try doing that in New York State without going over the top. The Michigan home market is blemished but it is healthy. You can get some truly outstanding gems here in this market. I got to tell you the truth -- I really love this economy, even though it is down at the moment.
But when it comes to sales I have to wonder about these incredible mansions that are sitting in Northville, MI. We have them in Birmingham too and the price tag is a bit large. Who can afford these big homes is one question that you hear a lot. Actually, there are a lot of people who can afford them in this market. Keep in mind that the middle class is quickly deteriorating and there is a large wealth conscious class of consumers that are growing exponentially.
I am not worried about who can afford them... Im worried about who can FIND them?
Ack... its ridiculous. The websites that cater to the rich are horrendous at best. If you can trip through the multiple MLS drop down menus without losing your mind you may just find a property ... or maybe not. When I was going through the MLS sites I found... voila... no big surprise here but tons and tons of more drop down menu options. Out of frustration I finally gave up....
But what about these big homes. Surely, the home construction companies are well positioned on the web? No, sadly no. And to boot most of them have never heard of sitemaps. And if they have a sitemap on these sites they are formatted incorrectly.
So the homes sit... and they sit... and they sit...... and they sit and collect snow on their rooftops, and in the summer nobody knows they exist. The locals all know about them because they are eyesores to the poor. Nobody local can afford them which defeats the purpose of word of mouth.
The online searcher cannot find them period. Because the pictures of these glorious homes are sitting on sites so horribly optimized that not even Google can find them.
What a shame.....
Some of these mansions have exotic granite tables and wine bars. They are seriously gorgeous properties.
Use a little SEO magic. Get some sitemaps on your sites out there PLEASE !!!!