"SOCIAL" NETWORK--NOT SO "SOCIAL"?...Is The Real Use Of FB "Social" Or Is It A "Forum Of Unrest"?

By
Real Estate Agent with Douglas Elliman Real Estate 30HA0800896
https://activerain.com/droplet/HHG

Part III of a series about the real use of Facebook

Apparently the struggles FB has been having with privacy complaints is quickly changing the "face" of Facebook. I may be off base here but it is beginning to look more and more like use of FB has taken a radical turn...

The dialog about this huge website is turning defensive and I believe that the challenges in other countries right now, with the uprisings in Egypt and surrounding countries make this a more timely subject matter.FACEBOOK: UP-RISNG IN THE MAKING The use of social networks has created a delicate balance between people--while these sites are used without any fear of harm by most, there are those who are concerned about their privacy and their personal safety.

 Are there other objectives for this site? Is the "social" aspect of Facebook now an international "forum  of unrest" across the globe? Maybe I am over-reacting---maybe my bad experience on FB has slanted my point of view???

OK, so I did go back on Facebook and gave it another try; after getting another comment on my other Facebook post of months ago:  http://actvra.in/44s, I decided to take the risk of going back and making another good old college try at the most popular Social Website in history!!!   

"SOCIAL" NETWORK--NOT SO SOCIAL?

I was not impressed---so maybe I am doing something wrong???

I am still at a loss as to the real use of this place--am I missing something? I was thrown by the reports of the fact that FB is the number one "Social" website in the world----makes me wonder how this could be.......

Then, after seeing the crowds as they gather to collectively express themselves in Tunisia and then Egypt, and witnessing the shut down of Facebook as just one of the crucial communication sources there, I find myself wondering even more about the power of this "social" website.---Is it possible FB creates chaos between people rather than a simple way to communicate?....that it may be a "Forum of Unrest"? What do you think?

If Facebook has become a place to communicate for the unhappy multitudes in other countries, how does that effect the use of it in our own backyard? Does Facebook become a more unruly place right here? I think it is pretty unruly already and I know others who share my point of view.

WHAT IS YOUR OPINION?SOCIAL NETWORKING WORKS; DOES FACEBOOK?

DOES FACEBOOK HAVE ANOTHER AGENDA???

ARE OTHER "SOCIAL" NETWORKS AS CONTROVERSIAL ???

IS LINKEDIN A BETTER "SOCIAL" NETWORK FOR BUSINESS???

ARE ALL SOCIAL NETWORKS USEFUL FOR DOING BUSINESS???

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  1. Todd & Devona Garrigus 01/29/2011 09:05 AM
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is facebook a forum of unrest
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Anonymous
Diana

Congrats on the feature.  Nice post, Facebook some do great with social networking and some folks don't.  I have gotten several leads that turned into sales in the real estate market.  Which I would have gotten anyway, old friends that were looking for me.  They found me not by way of facebook but by my parents.  For the most part it's been a connecting point with old school friends, and long distance relatives.

I also agree with Pamela(#40) that for some (actually a lot), facebook is a place to play silly games. With work and family I don't have time for silly games. I don't post my every move on facebook either, had a co-worker that did.  Posted she was leaving on vacation, had to cut her vacation short due to her house gotten broken into.  Not sure if it was related to her post, sure was odd timing though.

Facebook, there are positives and negatives. Religion and politics on facebook I stay away from that.

Jan 30, 2011 02:31 AM #51
Anonymous
Thomas Miller

Paula,

I have never completely understood how a social network like Facebook can grow a business? I understand the "your face in front of potential customers" thing, however if I need someone to service my septic tank for example, I wouldn't send a message out canvassing my "friends" for a recommendation. For Baby-Boomers like myself, gathering or sharing such information using a social network, is often viewed as taboo, sort of an invasion of one's privacy if you will.

I have two Generation X children. They were brought up under a different set of circumstances than their parents, as a consequence, during the developing years their environment evolved around what I identify as group association or "herding". My intent is not to belittle this generation, their mores, or values, but to simply state that individualism is not viewed by a majority of Xer's as a virtue. With this said, social media is a very popular communication medium with Xer's and Echo-Boomers. For Boomers and their parents, sharing your private life and daily coming and going seems out of place. The rub here is a collision of generational values, for Xer's and Echo Boomers it is considered the norm to communicate using social media, for Boomers like myself, we are more comfortable with a telephone or email.

From a business standpoint, success using social media depends on a number of factors. Because others are having some success utilizing social media to grow their business doesn't mean that your participation will guarantee similar results. 

Although I have attended numerous seminars and training programs on the use of social media, no one have ever been able to give me a concise example of how the use of social media can grow a business. Many have written about "staying in touch" or keeping your name out front. Look at it this way, in days gone by we used billboards and the yellow pages to advertise our business. Today for many, the use of Facebook, Linkedin and the like, is a twenty-first century medium to advertise their presence, expertise or specialty. If social media works for you - go for it. If you've tried it without success, don't worry, you are not alone. 

If social media is your passion and you want to incorporate it as part of your business plan, find people who have used it successfully to grow their business. Ask specific questions about their customer base ie... age/generation, education, social stature, income level etc. On the other hand, if your sphere of influence includes mostly people who are considered Baby-Boomers proceed with caution. My dad used a slid-rule to make calculations, my grandson uses an X-Box to entertain himself. Don't sweat it, it's O.K. to be different!

 

 

 

 

Jan 30, 2011 02:51 AM #52
Rainer
67,139
Mario Jannatpour
RE/MAX Alliance in Louisville, Colorado - Louisville, CO
Author of the Book, "The Honest Real Estate Agent"

Hi Paula!  What do you expect from facebook?  I guess that is the question.  I am a big Linkedin user and in the past year have found facebook to be more effective in staying in touch with past Clients.  Linkedin does not have the interactive user experience like facebook does.

Our business is all about relationships and facebook is awesome in maintaining connection and having an interesting dialogue with your sphere.  If you're expecting a ton of new leads I feel that is not going to happen on facebook.  But, ask yourself how do you keep in touch with past Clients?  This is where facebook works for me.

I predict facebook will surpass Google as the dominant company on the web.  More and more people are starting to search on facebook.  I have past Clients emailing me through facebook, think about that.

My best to you.

Thanks--Mario

Jan 30, 2011 03:15 AM #53
Rainmaker
144,754
Markita Woods NMLS#196099
Fairway Independent Mortgage - Woodbridge, VA
Queen of Mortgages - FHA, VA, Conventional, USDA

I am still on the fence about FaceBook but no matter what unless your in Egypt it looks like it is here to say. I hope to get business from FaceBook at some point but the until that time AR and Google are where I will spend most my time.

Jan 30, 2011 04:23 AM #54
Rainmaker
433,582
Kristine Ginsberg
Elite Staging and Redesign, LLC - Short Hills, NJ
NJ Home Stager

Paula - great subject to bring up on AR. I first carefully read your blog and then went to the comments. So many people, so many different opinions - all very interesting. Me personally, I like FB for reconnecting with old friends who I lost touch with, and keeping in touch with friends I don't have time to talk to every week on the phone. Other than that, time will tell if it helps my staging company because thus far it hasn't. As far as tweeting - I don't think anyone cares enough to check in and see what I doing or thinking about all day long! Maybe it's me, but I really don't get Twitter unless you're a celebrity which I am clearly not!

Jan 30, 2011 04:50 AM #55
Ambassador
1,041,851
Andrea Swiedler
Berkshire Hathaway HomeServices New England Properties - New Milford, CT
Realtor, Southern Litchfield County CT

Paula, I set up a business page, New Milford CT Real Estate. I also went to Networked Blogs on Facebook and have my outside blog on activerain pull onto my FB page. Check out networked blogs.

Jan 30, 2011 05:49 AM #56
Rainmaker
199,859
Brian Kuhns
Coldwell Banker Roth Wehrly Graber - Fort Wayne, IN
Fort Wayne Real Estate by Brian Kuhns

I've found it to be a very powerful tool to reconnect with old friends and those friends around the margin (acquaintences) and keep my business message out there

Jan 30, 2011 07:03 AM #57
Rainer
53,521
Keith Pentz
RE/MAX ADVANTAGE 1 - Shrewsbury, MA
Keith Pentz

Paula- the definately have an agenda- advertising!  The $$ goes where the eyes are...As far as side effects?  i feel the same way as I do about email...a phone call is better if you can swing it and FB etc are making communication more available but everyone seems to have less to say...

Jan 30, 2011 07:29 AM #58
Rainmaker
495,774
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...The Most Informed Agent In The Hamptons!

Joyce: From what I hear on my other post and from some stats on NAR regarding getting business from FB and others, there is little if any evidence that they drive business to you; so Ihave decided to relax and forget FB for Business--hey that may make a good post: "FORGET FACEBOOK FOR BUSINESS!!!"

Schuylkill: (That's some name there!) I have found the same thing and therefore no more guilt about not getting the big "B" through FB!!!

Diana: That is something about your friends house getting broken into! It kind of supports what I think about FB now since my bad experience!!! I don't have time for silly games either!

 

Jan 30, 2011 07:41 AM #59
Rainmaker
495,774
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...The Most Informed Agent In The Hamptons!

Thomas: Thank you for the lengthy description of why FB and other networks may not work--very interesting and I suggest you write a post on the matter. Very informative for those of us who are having a problem "groking" what FB is all about for business.....

Mario: I have never had a former client reach out to me on FB; nor have I ever had anyone say to me: "you can find me on Facebook--give me a scribble on my wall" I find the email and phone do everything that FB seems to be able to do and because more people that I have sold or listed properties to/from are there...no need to go to another venue for me!

Markita: You are on to something there---if in Egypt, FB is the way to go maybe....here in the good ole USA, I will take AR anyday!

Jan 30, 2011 08:00 AM #60
Rainmaker
495,774
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...The Most Informed Agent In The Hamptons!

Kristine: I am still vague on that one---I do think that social networking is the catalist for the uprisings in Tunisia and Egypt--if that is the case then maybe that is a good thing--if it all turns out well. If it blows up in our faces then I guess I was right all along about the agenda of this huge network...

Andrea: I will check it out---do you get business from that or is it still a question for you?

Brian: Does it pull business to you or do you rely on it to just get your name out there in the nether world?

Jan 30, 2011 08:06 AM #61
Rainmaker
495,774
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...The Most Informed Agent In The Hamptons!

keith: "Everyone seems to have less to say"! that says it all for me--my big complaint about FB and Twitter is the brevitiy of communication. It's as though "there is really nothing to say but I am going to say it anyway!!!"

Jan 30, 2011 08:09 AM #62
Anonymous
Anonymous

Dear Paula:

I COMPLETELY AGREE WITH WHAT YOU SAY !!!  I'm sure glad you posted this blog, because so many people always tell me that FB is the number one social place to be. NO WAY, as far as I am concerned. I believe ActiveRain is the best social network for real estate, because it is designed for real estate. The social networking thing has just become a Big Money Maker for the site developers. I think that in a few years, there will be well over 20 social networking sites. I think people serious about real estate mostly go to the internet and use Google. Again, thank you so very much, for posting your wonderful informative blog.  Take Care,  Myrna :) :) :)

Jan 30, 2011 11:56 AM #63
Rainmaker
495,774
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...The Most Informed Agent In The Hamptons!

Myrna: Thank you!!! I have been troubled for some time now about the lack of interest on my part to partake of this "Huge" money maker that others are having a feast on!...I don't get and never will I guess--I may continue to use it cautiously in the future but I just don't like it nor do I get it!

Jan 30, 2011 12:40 PM #64
Rainmaker
559,931
Tim Maitski
Atlanta Communities Real Estate Brokerage - Atlanta, GA
Truth, Excellence and a Good Deal

Ideas are the power, not the tool used to communicate ideas.  Tools such as Facebook just allow more effective spread of ideas and allows people to organize more effectively to bring about the change that the idea inspires.

It's getting to be real power to the people.  It's getting more difficult for governments to continue to fool the people. 

Jan 30, 2011 11:53 PM #65
Rainmaker
495,774
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...The Most Informed Agent In The Hamptons!

Tim: You are so right---that is the GOOD that Social Networks have done; in just the last few weeks we have seen the "power of ideas" coming across globe through the "tools" such as FB and Twitter. Maybe with the newfound success these networks will find a better place to become effective---this time in serving the struggling masses and getting the word out that things CAN be better!!! Thanks for the inspiring ideas!

Jan 31, 2011 12:31 AM #66
Rainmaker
1,527,894
Brian Madigan
RE/MAX West Realty Inc., Brokerage (Toronto) - Toronto, ON
LL.B., Broker

Paula,

I do have an account. I rarely go on it. I really haven't figured out how to make good use of it.

Brian

Jan 31, 2011 03:34 AM #67
Rainmaker
495,774
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...The Most Informed Agent In The Hamptons!

Brian: Join the crowd---there are more who don't know how to use it for business than those who get results...so the clique idea is right on---if you "get it" you are cool; if you  don't--not so much!!

Jan 31, 2011 03:43 AM #68
Ambassador
699,999
Lee & Pamela St. Peter
Berkshire Hathaway HomeServices YSU Realty: (919) 645-2522 - Raleigh, NC
Making Connections to Success in Real Estate

Paula, I've said it before and I'll say it again....  there is NO such thing as PRIVACY online.  Period.

IMHO it really doesn't matter what the social networking site is, if you like it you'll use it.  And you'll use it well.  It's like AR, I have some colleagues that think I'm wasting my time blogging to other Realtors®.  Am I?  No


FaceBook is a no-follow site.  It can't be indexed, gets no Google juice so I guess one has to decide why to be there.  I don't spend a lot of time on FB ~ there are many days I don't even log on, but when I do I enjoy reading what friends, families, and even past clients are doing in their world.  Nothing asked nothing expected.

Jan 31, 2011 05:03 AM #69
Rainmaker
495,774
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...The Most Informed Agent In The Hamptons!

Lee and Pamela: That 's what I do with FB and good to see I am not alone---the Google Juice is what I am after so I guess it is AR from here on in. I may start spending more time here for the juice! Than ks for sharing your experience!

Jan 31, 2011 07:28 AM #70
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