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The Importance of About Me Pages

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Services for Real Estate Pros with Second Self Virtual Assistance

About MeOne of the most frequently visited pages after a site's landing page is the "About Me" page.  I am still amazed that there are REALTORS® out there who don't have anything more than contact info on their "About Me" pages, if they even have an "About Me" page to begin with. 

You need to think of your "About Me" page as your online resume.  REALTORS® are always looking for their next "job", right?  If your website is your job interview, your "About Me" tells a potential "employer" (ie, client) what skills and experience you bring to the job.  You wouldn't go to a job interview without a resume, would you?  Not very smart!  So, what exactly should be on your "About Me" page?

Think "Journalism 101" - Who? What? Why? Where? When? How?  Who are you?  What do you have to offer?  Whey should a potential client want to use you for their real estate transactions?  When are you available?  How can you help them with their real estate needs?

It's in the Details - This is a sales job.  Showcase your skills, experience, expertise.  People want to know exactly what you bring to the table.  The "less is more" approach won't cut it here.

Add Some Personality - Just like successful blogging helps potential clients understand who you are as a person, so can your "About Me" page.  Use fun videos, photos, trivia, interests, etc to help convey to your visitors exactly who you are, even outside of real estate.  If they can relate to the individual, they are more likely to contact you for business.

Keep it Updated - As your job history changes, so does your resume.  The same is true for your "About Me" page.  When you take a new class, learn a new skill or gain any new knowledge, make sure to update your page.  Keep your keywords updated to reflect any new changes as well.

Make it Visible - This should be an obvious one.  You want to makes sure people can find your "About Me" page easily.  It doesn't matter how wonderful you make your page if no one sees it.

When working on your website, don't forget the importance of your "About Me" page.  Neglecting this can actually cost you website visitors and clients.

Heather Chavez, Real Estate Virtual Assistance - Second Self Virtual Assistance: When There Isn't Enough of You to Go Around!

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Comments (12)
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Stacia Whatley
Hawkins-Poe Inc. - Gig Harbor, WA
StaciaSellsHomes Your Western WA Realtor®

Thanks for reminding me that I need to work on mine. I started it and then I forgot I was going to come back to it. :)

Jan 29, 2011 02:52 PM
Karen Anne Stone
New Home Hunters of Fort Worth and Tarrant County - Fort Worth, TX
Fort Worth Real Estate

Heather:  I have marveled as well... when I have seen all the wasted opportunities that were so obvious when I looked at folks "about me" pages.  Both on outside blogs, and on the Active Rain "Profile Page" that clicking on the "more about me" link below your picture leads them to.

By the way... I think I very much over-did it on my own profile page here on Active Rain.  I would honestly welcome your opinion on it, and any suggestions you might have to improve it... by personal email, if you would be so kind.

Thanks for a great post.  "suggested."

Jan 29, 2011 02:56 PM
Marchel Peterson
Results Realty - Spring, TX
Spring TX Real Estate E-Pro

Heather, I had mine named "Why Results" but then started using Mozilla and found the font did not fit across the bar and went in to the next line.  Just a few days ago I changed the name to About so I'm glad to see you say this.

Jan 29, 2011 03:00 PM
Robin Dampier REALTOR®
Coldwell Banker King - Hendersonville, NC
Hendersonville & Western NC Real Estate Source

A great reminder and guide for doing About Me pages.

Sue of Robin and Sue

Jan 29, 2011 03:28 PM
Fred Griffin Tallahassee Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Should  the Landing Page be "About Me", or should the Landing Page be, "About You"?

Jan 29, 2011 04:52 PM
Kate Bourland
Marketing with Kate - Redding, CA
Onlilne Marketing Mobile Marketing

This is a great blog post and I hope that it gets featured.  I need to revisit mine soon!

Jan 29, 2011 05:02 PM
Tim Lorenz
TIM LORENZ - Elite Home Sales Team - Mission Viejo, CA
949 874-2247

Tonight I am getting all this great info on AR.  Thank you.

Jan 29, 2011 05:15 PM
Gary Coles (International Referrals)
Venture Realty International - Las Vegas, NV
Latin America Real Estate

Heather, I just saw this on a re-blog and thought it was important.  I came back here and hit the suggest button.  Thanks for a great post.

Jan 29, 2011 06:02 PM
Lora "Leah" Stern 914-772-4528
Coldwell Banker, 170 N Main Street, New City NY 10956 - New City, NY
Real Estate Salesperson

Heataher, I saw this on a reblog and I too came her to hit the suggest.  With all of us thinking that, hope it gets featured.  Now off to do some updating.

Jan 29, 2011 06:19 PM
Heather Chavez
Second Self Virtual Assistance - Caldwell, ID
Real Estate Virtual, Assistant (928) 692-3235

It's so very important to have a good "About Me" page, Stacia.  Don't neglect it.  I see many realestate professionals without one or with a very simple, "canned" page.  Make it as unique as you are.

I'll take a look at it and let you know any thoughts/suggestions I might have, Karen.

You can call it whatever you want, Marchel.  But make sure people understand that it is about you.  While I appreciate the uniqueness of "Why Results", it may confuse a visitor to your site (besides the fact that it didn't fit in the bar.  The harder it is for visitors to find something on your site, the more likely they are to give up and move on.  Keeping it simple in instances like that isn't a bad thing.

Thanks, Sue.

I would say "yes", Fred.  You need to give some information about you on your landing page.  But that should really be more focused on your potential clients (what they are looking for, what they can find here, how you can help, etc) than you.  That's what an "About Me" page is all about.  Remember, the landing page is the interview.  The "About Me" page is your resume.

Thanks, Kate.  I appreciate the compliment.

You're welcome, Tim.  That's what's great about AR.

I appreciate that Gary and Lora.  Doesn't look like they took the "suggestion", but I'm glad you saw it and thought it worthy of a suggestion anyway.  That's much more important than a feature, right?

 

Jan 30, 2011 03:59 AM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Heather, though I spend lot of time on AR, I am guilt of having my 'About me' page dry - will work on it. Thanks.

Jan 30, 2011 05:03 AM
Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth

Heather, very excellent point. People want to know the REAL YOU.

Jan 30, 2011 07:33 AM
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