How to Look at Your Home Through Buyers' Eyes

Reblogger Juli Vosmik
Real Estate Agent with Dominion Fine Properties SA582226000

I just love Saturday nights - I get to catch up on some of the great blogs I've missed during the week.

Karen Bernetti, a Realtor® in Southington, Ct, continues to write informative and inspirational blogs.  I really like this one - a great idea. 

Original content by Karen Bernetti

It's quite common for home sellers to find it difficult to look at their home - REALLY look at their home - the way a buyer would. We call this looking at your home through "Buyers' Eyes" and it's an important part of preparing your house for sale. Why? Because you can't possibly buyers eyesaddress your home's flaws if you've grown so accustomed to them that you don't even see them anymore.

Here's a little trick that might help...

Take a few pictures of each room of your house. Be sure to take a few shots from different angles.  Sometimes photographs give you a clearer perspective because the camera tends to pick up things we might not otherwise notice. Take a few pictures in black and white if you can, as this might give you a somewhat different perspective as well. Don't forget the closets, garage and basement - these are selling features of your home too.
camera guy

Now really study these photos. Does your house look as good as it possibly could? (Keep in mind that some of the very best improvements you can make to your home cost little to nothing). If you were a buyer looking at these photos, would you be impressed? Are these pictures you want posted on the MLS and on other real estate websites, knowing at least 80% of buyers start their home search on-line?

The more honest you can be with yourself about the condition of your home, the more successful you will be in selling it. YOU might be able to overlook your home's flaws but your buyers won't.

If you're finding the process of looking at your own home through "Buyers' Eyes" difficult you're not alone. Lots of sellers have a hard time with this. And that's exactly why home staging was invented! Your local home stager can help you identify and prioritize the things that need to be done to present your home in the best possible light. And don't worry we're not like those mean ladies on HGTV (at lease most of us aren't). No doubt those programs provide good entertainment but that's NOT really what home staging is all about!


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Karen Bernetti is a Real Estate Stager, Author, Speaker,  and the Co-Creator of Ready2Sellin30Days® an innovative, interactive, multi-media educational system designed to teach do-it-yourself homeowners EVERYTHING they need to know about preparing a home for sale during tough economic times! Visit to learn more. 

Stay up to date on all the latest real estate staging and home decor trends with The Home Sale Success with Karen & Ann BlogSign up here to receive The Home Sale Success with Karen & Ann Newsletter!

Karen Bernetti is also the "Resident Stager" and Realtor® at North Star Real Estate, in Southington Connecticut, where every listing comes with a complimentary Home Staging consultation.  Call 860-302-0333 for more information.


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John Michailidis
Real Property Management of Sarasota & Manatee - Sarasota, FL
Real Property Management of Sarasota & M

You wrote a good blog post Karen. Thank you for the update! --JM

Jan 29, 2011 04:02 PM #1
Juli Vosmik
Dominion Fine Properties - Scottsdale, AZ
Scottsdale/Cave Creek, AZ real estate 480-710-0739

Actually, I just copied it - Karen wrote it - one of her good ones.

Jan 29, 2011 04:08 PM #2
Jeanne Kozak
RE/MAX In Action - Martinsburg, WV
REALTOR and Broker/Owner in WV and VA

Great ideas..I have always tole my sellers to go outside and some back in as a buyer looking at the home to buy, but I never thought about actually taking pictures. Thanks.

Jan 29, 2011 04:12 PM #3
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant

Thanks for sharing this Juli.  I agree, Karen is a good writer.  Now I'll go over and tell her too!

Jan 29, 2011 04:17 PM #4
Juli Vosmik
Dominion Fine Properties - Scottsdale, AZ
Scottsdale/Cave Creek, AZ real estate 480-710-0739

Jeanne, you should thank Karen, I just had the good fortune of catching up on some blogs and foudn this great information.

You're welcome, Donna.  I know that I miss many of the good blogs because there's so many great ones here on Activerain and I'm always glad when someone reblogs some good ideas I've missed.

Jan 29, 2011 04:32 PM #5
Melissa McKinney
McKinney Realty Group - Fayetteville, NC

Juli~ Great re blog I did not see this one...hopping over now!

Jan 29, 2011 04:45 PM #6
Dan Edward Phillips
Dan Edward Phillips - Eureka, CA
Realtor and Broker/Owner

Hi Judi, an excellent post to put up again, great concept!  Thank you!

Jan 29, 2011 07:39 PM #7
Tim Peterson
Wisconsin Realtor Safety and Concealed Carry Classes - Madison, WI
Realtor Safety Training Classes

Hi Juli

Thanks for reposting it i missed it and it is a great idea

Jan 29, 2011 07:45 PM #8
Joshua Zargari
MJ Decorators Workshop LI staging and home decorating - Lynbrook, NY
MJ Decorators Workshop

Good morning Juli, thank you for sharing this great post with us.

Have a great day!

Jan 29, 2011 08:59 PM #9
Gail C. Harris
Resource Network, LLC SFR, AHWD, ACRE, SMAR Board Director - Chesapeake Beach, MD
Reach the BEACH with Gail C. Harris (cell: 703.868

Isn't Karen great.  I missed this one, Im glad you reblogged it.  I've been MIA for a couple of days or more!! :)

Jan 29, 2011 10:11 PM #10
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Very good re-blog. I like the message and the ideas. Thanks for sharing.

The colors of January in Maryland. Life is good!

Jan 29, 2011 11:18 PM #11
Mary Douglas
United Country Ponderosa Realty, Red Feather Lakes, Colorado - Red Feather Lakes, CO
REALTOR, Red Feather Lakes, Colorado

Juli, this was an excellent choice for a reblog.  We aren't selling our home, but I have practiced taking interior shots inand around our house.  What an eye opener!  Karen's advice is right-on.  When you see your home in the"buyer's eye" there are usually several things that can be improved.

Jan 30, 2011 02:05 AM #12
Juli Vosmik
Dominion Fine Properties - Scottsdale, AZ
Scottsdale/Cave Creek, AZ real estate 480-710-0739

Thanks, all, I thought it was definitely a great idea that Karen posted.  It's hard to be "unemotional" about our own home. 

Jan 30, 2011 03:58 AM #13
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Juli Vosmik

Scottsdale/Cave Creek, AZ real estate 480-710-0739
Find out what your Scottsdale area real estate is worth.
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