The Importance of About Me Pages

Services for Real Estate Pros with Marketing with Kate

Have you revisited your About Me Page lately.  I know that I haven't.  With changes in our economy I bet parts of your business have changed since you started your Blog.   This is a great reminder, video anyone?

Original content by Heather Chavez

About MeOne of the most frequently visited pages after a site's landing page is the "About Me" page.  I am still amazed that there are REALTORS® out there who don't have anything more than contact info on their "About Me" pages, if they even have an "About Me" page to begin with. 

You need to think of your "About Me" page as your online resume.  REALTORS® are always looking for their next "job", right?  If your website is your job interview, your "About Me" tells a potential "employer" (ie, client) what skills and experience you bring to the job.  You wouldn't go to a job interview without a resume, would you?  Not very smart!  So, what exactly should be on your "About Me" page?

Think "Journalism 101" - Who? What? Why? Where? When? How?  Who are you?  What do you have to offer?  Whey should a potential client want to use you for their real estate transactions?  When are you available?  How can you help them with their real estate needs?

It's in the Details - This is a sales job.  Showcase your skills, experience, expertise.  People want to know exactly what you bring to the table.  The "less is more" approach won't cut it here.

Add Some Personality - Just like successful blogging helps potential clients understand who you are as a person, so can your "About Me" page.  Use fun videos, photos, trivia, interests, etc to help convey to your visitors exactly who you are, even outside of real estate.  If they can relate to the individual, they are more likely to contact you for business.

Keep it Updated - As your job history changes, so does your resume.  The same is true for your "About Me" page.  When you take a new class, learn a new skill or gain any new knowledge, make sure to update your page.  Keep your keywords updated to reflect any new changes as well.

Make it Visible - This should be an obvious one.  You want to makes ure people can find your "About Me" page easily.  It doesn't matter how wonderful you make your page if no one sees it.

When working on your website, don't forget the importance of your "About Me" page.  Neglecting this can actually cost you website visitors and clients.

Heather Chavez, Real Estate Virtual Assistance - Second Self Virtual Assistance: When There Isn't Enough of You to Go Around!


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I am Kate Bourland. I help people like you get out of debt. Debt Settlement, Mortgage Acceleration, and practical suggestions for eliminating debt. Call for a Free Debt Evaluation.

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Comments (15)

Maria Couto
RE/MAX Premier - Berkeley Heights, NJ
Realtor with "Results That "MOVE" You'

This is good advice, you have reaffirmed what is often said and seldom followed. I keep mine pretty updated, but I'm going to give it a second look.

Jan 29, 2011 05:09 PM
Raiza Schwartz
West USA Realty - Ahwatukee, AZ

Great advice, I need to add personality to mine.  Thanks for the great info.

Jan 29, 2011 05:11 PM
Vickie Nagy
Coldwell Banker Residential Real Estate - Palm Springs, CA
Vickie Jean the Palm Springs Condo Queen

Kate. we changed brokerage firms this week, so everything is 'under the microscope'. I'm hoping that clients follow.

Jan 29, 2011 05:14 PM
Tim Lorenz
TIM LORENZ - Elite Home Sales Team - Mission Viejo, CA
949 874-2247

Tonight I am getting all this great info on AR.  Thank you.

Jan 29, 2011 05:17 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Kate - I've written about this subject lately, too. It amazes me that so many agents either post no information at all, or simply list their alphabet designations and talk about giving "excellent service."

And then there are the ones that actually look like the "education and past experience" page in a resume. They leave it up to the reader to figure out if that degree in electrical engineering is a benefit to their real estate clients.

Some of those bios are so cold - you might believe that there is no person behind the agent at all. It appears that when they aren't working, they just go in the closet and sit on a shelf until time to start work again.

Jan 29, 2011 05:19 PM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

Kate, Keeping content current on our profile page is as important as writing relevant blogs. Most the leads and new clients I get from AR have read my profile … seen my resume … and are ready to hire me based on that alone.

Jan 29, 2011 05:21 PM
Catherine Ulrey
Keller Williams Capital City - Salem, OR
Equestrian and Acreage Property Specialist

Updating them is a great idea!  I probably only do that once every 2 years, but I think some go 5 or more!

Jan 29, 2011 05:43 PM
Art Hademan
Century 21 Real Estate Center - Mount Vernon, WA

Good information as usual Kate.

I enjoy your blogs.

Very informative!

Jan 29, 2011 05:57 PM
Gary Coles (International Referrals)
Venture Realty International - Las Vegas, NV
Latin America Real Estate

 Kate, Thanks for the reminder.  I need to check my profile and about me pages to update them and to add a more personal touch. 

Jan 29, 2011 05:59 PM
Robin Risley
Kamali Sotheby's International Realty - Cannon Beach, OR
CRS, GRI, Principal Broker

Thank you for the reminder to update. What we were doing last year is not necessarily what we are doing this year.

Jan 29, 2011 06:17 PM
Tim Peterson
Wisconsin Realtor Safety and Concealed Carry Classes - Madison, WI
Realtor Safety Training Classes

Thanks Kate-it is surprising that so many people here do not do this--and it adds to the professional look as well

Jan 29, 2011 07:49 PM
Joe Manausa
Joe Manausa Real Estate - Tallahassee, FL
Tallahassee Real Estate

Kate, great post! I've been adding video to my site and did not even consider doing one for the about me page. Thank you!

Jan 29, 2011 09:06 PM
Not a real person
San Diego, CA

Russel Ray doesn’t like the About Me pages that are written in the third person. Russel believes that they should be first person.

Jan 29, 2011 09:29 PM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Super reblog.  You're right there are so many out there that are blank.  Lost opportunities.

Jan 29, 2011 09:56 PM
Emily Medvec
eXp Realty LLC - Santa Fe, NM
Realtor | Serving Santa Fe & Northern NM

Thanks for the reblog and reminder to update, re-write and stay current. Good tips on what to pay attention to as well!

Jan 30, 2011 02:12 AM

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