Have you revisited your About Me Page lately. I know that I haven't. With changes in our economy I bet parts of your business have changed since you started your Blog. This is a great reminder, video anyone?
One of the most frequently visited pages after a site's landing page is the "About Me" page. I am still amazed that there are REALTORS® out there who don't have anything more than contact info on their "About Me" pages, if they even have an "About Me" page to begin with.
You need to think of your "About Me" page as your online resume. REALTORS® are always looking for their next "job", right? If your website is your job interview, your "About Me" tells a potential "employer" (ie, client) what skills and experience you bring to the job. You wouldn't go to a job interview without a resume, would you? Not very smart! So, what exactly should be on your "About Me" page?
Think "Journalism 101" - Who? What? Why? Where? When? How? Who are you? What do you have to offer? Whey should a potential client want to use you for their real estate transactions? When are you available? How can you help them with their real estate needs?
It's in the Details - This is a sales job. Showcase your skills, experience, expertise. People want to know exactly what you bring to the table. The "less is more" approach won't cut it here.
Add Some Personality - Just like successful blogging helps potential clients understand who you are as a person, so can your "About Me" page. Use fun videos, photos, trivia, interests, etc to help convey to your visitors exactly who you are, even outside of real estate. If they can relate to the individual, they are more likely to contact you for business.
Keep it Updated - As your job history changes, so does your resume. The same is true for your "About Me" page. When you take a new class, learn a new skill or gain any new knowledge, make sure to update your page. Keep your keywords updated to reflect any new changes as well.
Make it Visible - This should be an obvious one. You want to makes ure people can find your "About Me" page easily. It doesn't matter how wonderful you make your page if no one sees it.
When working on your website, don't forget the importance of your "About Me" page. Neglecting this can actually cost you website visitors and clients.