Google Changes Algorithm for Site Ranking. What Does This Mean To You?

Mortgage and Lending with All Western Mortgage Broker # 14210

This blog opens up new questions about syndication of original content for blogs. With the new algorithm for site ranking announced by Google will new tags of "no follow" be needed to not loose the juice?

Original content by Leslie Ebersole

In Google, Gadets and SEO Matt Honeycutt writes about the new algorithm that Google will use to rank websites and blogs.

"My post mentioned that we're evaluating multiple changes that should help drive spam levels even lower, including one change that primarily affects sites that copy others' content and sites with low levels of original content. That change was approved at our weekly quality launch meeting last Thursday and launched earlier this week. Google changed its algorithm which basically targets "content farm" sites (sites that aggregate content from around the Web and do certain things to out-rank sites that have the original content). The upside to this ranking algorithm change: folks who focus on consistently creating original, relevant content should continue to rise in Google page one rankings.

People who create original content should create higher rankings that those who simply use the content of others.

There are other implications to think about, though.

Reblogging: Does this mean that if you allow another blogger to reblog or republish your material (eg in a "blog buddy" relationship), is it possible that the reblogger would get the SEO juice if that blogger has more authority? Should each post have a nofollow meta tag in it to protect the original author?

Where to publish: if you run a blog outside of Active Rain, should you publish first on that site and put in a "no follow" in order to make sure that your site receives the juice?

From Google webmaster guidlines under Duplicate content :

"Syndicate carefully: If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you'd prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article. You can also ask those who use your syndicated material to use the noindex meta tag to prevent search engines from indexing their version of the content. "

Also from webmaster guidelines Meta tags:

To entirely prevent a page's contents from being listed in the Google web index even if other sites link to it, use a noindex meta tag. As long as Googlebot fetches the page, it will see the noindex meta tag and prevent that page from showing up in the web index.

Listings: This has implications for real estate listings. If the listing is published first in the mls, it might not matter that is your featured listing spinning away on yoru site. It might be a good idea to publish that listing on your site with different content, maybe neighborhood information or a video clip. I could do this with the plug in for IDX Solutions or Realbird, I am sure there are other tools that would work.

Does probably means that you do not want to create original content about listings on Zillow, Trulia or to think about that.

What do you think?

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This post was written by Leslie Ebersole of Baird & Warner Real Estate.

Use or reproduction of the material publsihed on this site is experssly prohibited without the express written permission of the author.


Posted by

         Kenny Salame                                                                                                  Equal Housing

Kenny Salame
Senior Loan Officer
All Western Mortgage Inc.
8345 W. Sunset Rd.
Suite 380
Las Vegas, NV, 89113
Mobile: 702--506-3301
Direct: 702-947-0609
Office: 702-369-0905
Fax: 702-952-0887

Comments (6)

Indera Coggins
Re/Max 100 - Dunkirk, MD

John, great information. Thank you so much for posting. I was just reading some information on Google about Meta Tags. Always fascinating to learn new stuff every day.

Have a great day!

Jan 30, 2011 04:47 AM
Pat Yoest
Century 21 Aadvantage Gold, 702-719-2100 - Las Vegas, NV

If i live to be 100 I will never understand what Seo and Google are all about.  I am slowly learning.  Thanks for the reblog.

Jan 30, 2011 05:02 AM
Kenny Salame
All Western Mortgage Broker # 14210 - Las Vegas, NV
NMLS ID 313873


There is so much information out there it has to be passed on to our network or we will be consumed by research and then nothing gets done.

Jan 30, 2011 09:39 AM
Kenny Salame
All Western Mortgage Broker # 14210 - Las Vegas, NV
NMLS ID 313873


Let me know when we are having fun yet? I know enough to be dangerous!

Jan 30, 2011 09:40 AM
Leslie Ebersole
Swanepoel T3 Group - Saint Charles, IL
I help brokers build businesses they love.

John, thank you for reblogging this post. Clearly, I am no expert so I learned a lot in the comment thread. Hope you did, too.

Feb 07, 2011 02:00 AM
Kenny Salame
All Western Mortgage Broker # 14210 - Las Vegas, NV
NMLS ID 313873


Your welcome. I tell people I know enough to be dangerous. That is why I like to see what others are doing.

Feb 08, 2011 03:18 AM