I Reap What You Don't Sow

By
Real Estate Agent with Liberty Homes RS-#62825

Now I know why ActiveRain doesn't bring their Raincamp to Hawaii. There will be minimal people who will attend because they DON'T blog!  I can guarantee that 90% of real estate industry peers in Hawaii I have come in contact with do not blog. After almost four years on ActiveRain i wonder why only a few see the significance of blogging.

Why?

Reasons? 

  • I don't have the time.  You mean you don't have time to invest in the biggest part of marketing that your business needs?  It's additional exposure while giving the consumer a piece of who you are and you are growing with the times!  87% (maybe more) home buyers and sellers go online to search for a Realtor® and that includes Hawaii residents too!
  • I don't know what blogging is about. It's writing about your local area (you are the local expert, right?), what you know about real estate, market reports and keeping the public informed on what's going on in our local market. You connect with other peers and network online. You connect with the consumer who is reading about YOU...the person. It's your own personal ‘web page' where you're talking WITH everyone....not talking AT them.
  • I don't know how to write.  You write the way you would speak to a potential client!  If you can sell yourself on the phone or face to face with someone then you can write.  You write as if you are walking alongside someone and having a conversation with them. When you write about a restaurant, bowling alley or just the sites on one of our beautiful islands you write how you felt, the experience and so forth. Again, if you can talk...you can write.

I wrote about my last ‘experience' about non bloggers in the Hawaii Real Estate Industry in Supporting our Peers in the World of Blogging.  I was proud of being a blogger and this was the first time I was the ‘go to gal' for blogging. They ‘needed' me to fill in their spot on their sheet for a ‘agent who blogs' and who to network with. I then spoke to them for a few minutes about blogging.

I did invite a few of them to ActiveRain.

None of them accepted.....yet.

One day ActiveRain RainCamp will make it to Oahu.

Until then, I guess I'll reap the rewards.

Posted by

                                                       

 

Celeste "Sally" Cheeseman  is a Realtor-Associate® and Certified Residential Specialist (CRS) with Century 21 Liberty Homes in Mililani, Hawaii. With a sharp understanding that a listening ear is the key to a client's needs  she serves the island of Oahu (Honolulu County) and all Hawaii Military Relocations, Hawaii Retirees, Hawaii Job Transfers and Hawaii Residents, Home Buyers and Sellers.

 

 © 2007-2015 Celeste "Sally" Cheeseman's

Hawaii Real Estate and Relocation Blog.

All rights reserved.

     

 


 

 

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Kathy Schowe 01/30/2011 09:43 AM
  2. Lou Ludwig 01/30/2011 09:50 AM
Topic:
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POSITIVE ATTITUDE for the Weary Soul
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Ambassador
1,297,640
Jason Crouch
Austin Texas Homes, LLC - Austin, TX
Broker - Austin Texas Real Estate (512-796-7653)

Sally - I bet the same percentage holds true in most parts of the country.  I haven't seen very many bloggers here in Austin either (maybe 10%, but I bet that's a generous estimate).

Jan 31, 2011 08:14 AM #17
Rainmaker
120,271
Lane Rogers & Patricia Zars
Z&R Realty - San Antonio, TX
Making Moves. Making a Difference.

That is great...for you!!  Keep up the great work & dedication...If they don't get it, then oh well...they won't get it (& you will)!

Jan 31, 2011 08:18 AM #18
Ambassador
1,025,157
Margaret Woda
Long & Foster Real Estate, Inc. - Crofton, MD
Maryland Real Estate & Military Relocation

I think all the real estate bloggers in my area are Activerain members, and they're in my office.  A few other agents take an occasional stab at it, but they don't enjoy the benefits we do of learning from this vast network of online friends. 

Jan 31, 2011 08:20 AM #19
Rainmaker
564,419
Chris Olsen
Olsen Ziegler Realty - Cleveland, OH
Broker Owner Cleveland Ohio Real Estate

Hi Sally -- While I don't know beans about the Hawaii real estate market, I would think HI would be a destination for retirement, vacation homes, etc., which would make the relocation market active with buyers obviously starting their search on the Internet due to the remoteness of not being right around the corner.  So, one would assume there is plenty of business to be had by being seen online.  Let alone local traffic, etc.  While I'm not surprised at the 90%, if i were to guess based on it being HI, I would have thought there would be more competitive blogging.  Here in Greater Cleveland, Ohio, I would guess (wholly unscientific), just a wild guess, that 98-99% of agents here don't blog.  Defies common sense.  And...you taught me that blogging didn't have to be all about real estate (my own myopic and erroneous viewpoint at the time).  So...blogger wannabes would be well served to learn from the best by what you know.

Jan 31, 2011 08:48 AM #20
Rainer
241,977
Justin Dibbs
Pearson Smith Realty - Ashburn, VA
REALTOR® - Ashburn Virginia Homes for Sale

Sounds like you have the niche tied up very nicely!  I'm jealous ;-)

Jan 31, 2011 11:15 AM #21
Rainmaker
1,412,242
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566

After a while you get in the swing of this and it is one of those things you do daily as part of running a business.

Jan 31, 2011 11:38 AM #22
Rainmaker
307,533
Ryan Hukill - Edmond
ShowMeOKC Real Estate Pros of KW Elite - Edmond, OK
Realtor, Team Lead

it's truly amazing how many of the agents out there (most of them) refuse to even try blogging, much less embrace it. It's not difficult. It's just uncomfortable for people because it's something new (to them).

Take the leap and put yourself ahead of your competition. What've you got to lose?

Jan 31, 2011 11:46 AM #23
Rainmaker
662,352
Patricia Aulson
BERKSHIRE HATHAWAY HOME SERVICES Verani Realty NH Real Estate - Exeter, NH
Realtor - Portsmouth NH Homes-Hampton NH Homes

Thanks for your post today -- It's appreciated.

Patricia/SEacoast NH & ME

Jan 31, 2011 12:41 PM #25
Rainmaker
662,352
Patricia Aulson
BERKSHIRE HATHAWAY HOME SERVICES Verani Realty NH Real Estate - Exeter, NH
Realtor - Portsmouth NH Homes-Hampton NH Homes

Thanks for your post today -- It's appreciated.

Patricia/SEacoast NH & ME

Jan 31, 2011 12:41 PM #26
Ambassador
2,011,643
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

I think there are a lot of places where this is the case.  You've tried to explain it to them; I guess all you can do is enjoy the benefits of your work.

Jan 31, 2011 02:16 PM #27
Ambassador
672,749
Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

You are so right on Sally! Hawaii is no stranger to the same mind set here. Yet, many here are having their wakeup call... and ask the question, but have the answer... We're so in the middle of the biggest communication paradigm shift, and I find it hard to believe those that don't get the platform. 

You are such a bright light, over the horizon, in the Pacific Ocean for me. You shine. It's not like you're trying to get them to drink a new Koolaid flavor. It's just the world is changing (like it always has)... like pc's, like cellphones, like fax machines.

Jan 31, 2011 02:34 PM #28
Rainmaker
207,405
Pat Tasker
Shorewest Realtors - Germantown, WI
Your Milwaukee Metro Area Agent (WI)

"don't know what I'd even write about" is probably most popular, but once you start, it gets easier and easier!

Jan 31, 2011 03:59 PM #29
Ambassador
1,092,175
Celeste "SALLY" Cheeseman
Liberty Homes - Mililani, HI
(RA) AHWD CRS ePRO OAHU HAWAII REAL ESTATE

GARYYYYYYYY......Now THAT is a great idea!!!  You coming???

 

 

Jan 31, 2011 04:22 PM #30
Rainer
57,664
Jose Dias
Home Sellers Help in Scottsdale-Phoenix-Peoria-Glendale - Scottsdale, AZ
Sell Your Home in Scottsdale-Phoenix-Peoria-Glendale-Goodyear

Celeste, RainCamp in Hawaii... I would have to check it ou... :O)

Jan 31, 2011 04:25 PM #31
Ambassador
1,092,175
Celeste "SALLY" Cheeseman
Liberty Homes - Mililani, HI
(RA) AHWD CRS ePRO OAHU HAWAII REAL ESTATE

Jason...you think?  I often wondered if it's just that everyone is still wanting to pay for newspaper ads :)

Margaret: Now that is outstanding!

Chris:  I remember that vividly...and then you took off like a whirlwind!  Just look at you now all 'grown up'.

Rene: I do think you have hit it on the nail. Change is hard for some and grasping new ideas is even harder. I have grown in the past few years ...just being on ActiveRain. I not only learned how to blog but was educated on websites, SEO, real estate topics from around the nation as well as history and local area businesses around the nation as well. It's a learning process and more than just 'real estate'....it's all things real estate all around us :)

Jan 31, 2011 04:31 PM #32
Rainmaker
416,562
Tni LeBlanc, Realtor®, J.D.
Mint Properties, Lic. #01871795 - Santa Maria, CA
Tenacious Tni (805) 878-9879

Rain camp in Hawaii?!  I am so there.  Never been but I'm dying to go before I die.  Blogging is not for everyone that's ok.  It is a lot of hard work.  But it gets easier the more practice you have.

Jan 31, 2011 06:03 PM #33
Rainmaker
760,342
Christine Bohn
RE/MAX Professionals - Gainesville, FL
The Bohn Team, Gainesville FL

Sally - You Go Girl !!   In my area, I am the blogging queen too. My office thinks I am the computer geek.  I've tried to get other into AR.  I've even done talks about blogging in general.   I don't understand "WHY" other professionals don't jump in ....but hey, I love what I do...and that is what is important.

Feb 01, 2011 03:01 AM #34
Ambassador
1,092,175
Celeste "SALLY" Cheeseman
Liberty Homes - Mililani, HI
(RA) AHWD CRS ePRO OAHU HAWAII REAL ESTATE

Tni:  lol...I wish they'd come ..BUT if you ever come we'll be sure to have coffee!~

Hey Christine! I don't understand either...but then that's really okay :)

Feb 01, 2011 03:31 AM #35
Rainmaker
520,455
Morris Massre
Pembroke Pines, FL
Real Estate Instructor Broward County Florida

I hear the same down here in South Florida, mostly it's a language thing though.  I have been to Raincamp and can honestly tell you that it was the best marketing money I have spent to date.

Feb 01, 2011 04:33 AM #36
Rainmaker
262,382
Dawn Crawley
Dawn Crawley Realty - Pinehurst, NC
Find Pinehurst Homes

Time is the biggest reason I hear the people don't blog. Good post as to why it is important.

Feb 06, 2011 03:45 AM #37
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