No More Google Base. Oh Crap. What Do We Do Now?

Services for Real Estate Pros with Virtual Pictures Corp. (VPiX)

Just days after Google announced that Sergey Brin (one of the two Google founders) will be replacing outgoing CEO, Eric Schmidt -- lots of changes began.

Just three days ago, Google announced they will be pulling the plug on Google Base.

Google Base dies on February 10th, 2011.

Ironically, this is the same day that Verizon service is available on the iPhone. So if you're fed up with LESS BARS in MORE PLACES, you can kiss AT&T goodbye (finally!)

That last statement was a feint and has nothing to do with my Google story. I just thought it was interesting that two big things are happening on February 10th, 2011. 


Google Base History

The real estate listing experiment was launched by Google in July 2009 to allow any broker or agent an easy way to post a real estate property feed to Google and have them searchable using Google maps. Listing syndication was given a real BOOST in 2009 but Listing Syndication with Google map searches was actually first introduced 5 years earlier with the launch of a small website called

The story was covered by Inman News long before Trulia or Zillow was ever an idea on a bar napkin.


After February 10th, 2011 -- Google will still support the ability for you to find businesses and other destinations using Google Map searches.

Sources close to me disclosed the main reason for the plug being pulled on Google Base is simply that it became unprofitable.

Google employees have to maintain the servers and database records that fueled Google Base.

Those expenses of maintaining it, combined with the loss of Pay Per Click ads were becoming huge "money pits," for them.

Find Buy Move -- the NEW Google Base Replacement for Listings


At the end of February, a new website called: is going to spin up and will be folded into it. It will offer 100% FREE Google-base like feeds. It will also allow any home owner to list their homes for free.  

When launched it will have the names and addresses of over 840,000 REALTORS from coast to coast. Unlike the local MLS, will not restrict Home Owners (FSBOs) from listing their homes. 

For more details, click here to sign up to be notified when the site launches. 

-- Bart

Posted by

Bart Wilson | CIO
Virtual Pictures Corp (VPiX®)  
iPhone: (719) 645-9940  |  Skype:  vpix360 


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Lenn Harley
Lenn Harley,, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

"Unlike the local MLS, will not restrict Home Owners (FSBOs) from listing their homes."

Kinda makes sense when one considers that the MLSs are supported and financed by agent/broker members.

Jan 30, 2011 10:39 AM #1
Bartley Wilson
Virtual Pictures Corp. (VPiX) - Monument, CO
VR Software and 360° Solutions

Thanks. And is 100% free to post your listings to.

When FSBO's need a REALTOR, they can search the national database and pick a REALTOR like you from the local area to help them avoid Foreclosure and you can talk them into a Short Sale, etc.

So a nice source of LEADS will come to REALTORS from FSBOs pretty easily and quickly. 

Thanks for your input.

-- Bart

Jan 30, 2011 10:48 AM #2
Robert McArtor
RE/MAX Components - Fallston Maryland - Bel Air, MD
Top Listing Agent for Baltimore and Harford County

Thanks for the information...looking forward to seeing it when it comes out.

Jan 30, 2011 11:26 AM #3
Bill Pohl
Tetra Homes, Inc. - Loveland, OH

Bart - This is great information. I thought the database game was going to be lost forever.

Jan 30, 2011 12:07 PM #4
Mike Jaquish
Realty Arts - Cary, NC
919-880-2769 Cary, NC, Real Estate

Inquiring minds want to know:  How will FindBuyMove reach profitability if Base could not?

Jan 30, 2011 01:24 PM #5
Phil Leng
Retired - Kirkland, WA
Phil Leng - Retired

Hi Bart,

Interesting. I assumed that the Google mapping was simply gone.

We had been using Diverse Solutions, so it didn't matter.

Sounds like you support putting realtor listings on a site that gives FSBOs the same access, reach and promotion?


Feb 05, 2011 07:55 PM #6
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

Bart - Not really sure why losing Google base means much of anything!

Feb 20, 2011 02:14 AM #7
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