Just days after Google announced that Sergey Brin (one of the two Google founders) will be replacing outgoing CEO, Eric Schmidt -- lots of changes began.
Just three days ago, Google announced they will be pulling the plug on Google Base.
Google Base dies on February 10th, 2011.
Ironically, this is the same day that Verizon service is available on the iPhone. So if you're fed up with LESS BARS in MORE PLACES, you can kiss AT&T goodbye (finally!)
That last statement was a feint and has nothing to do with my Google story. I just thought it was interesting that two big things are happening on February 10th, 2011.
Google Base History
The real estate listing experiment was launched by Google in July 2009 to allow any broker or agent an easy way to post a real estate property feed to Google and have them searchable using Google maps. Listing syndication was given a real BOOST in 2009 but Listing Syndication with Google map searches was actually first introduced 5 years earlier with the launch of a small website called Kayyah.com
After February 10th, 2011 -- Google will still support the ability for you to find businesses and other destinations using Google Map searches.
Sources close to me disclosed the main reason for the plug being pulled on Google Base is simply that it became unprofitable.
Google employees have to maintain the servers and database records that fueled Google Base.
Those expenses of maintaining it, combined with the loss of Pay Per Click ads were becoming huge "money pits," for them.
At the end of February, a new website called: FindBuyMove.com is going to spin up and Kayyah.com will be folded into it. It will offer 100% FREE Google-base like feeds. It will also allow any home owner to list their homes for free.
When launched it will have the names and addresses of over 840,000 REALTORS from coast to coast. Unlike the local MLS, FindBuyMove.com will not restrict Home Owners (FSBOs) from listing their homes.