Print vs. Web

Real Estate Agent with RE/MAX Centre City

I have been wondering myself more and more lately how effective it is to print listings and advertise in the weekly real estate guide that is distributed each Saturday in Prince George.

Most of us who are subscribers to active rain, obviously feel that a large internet presence is far more effective in regards to buyers searching for listings or a realtor. The cost to print or do radio ads is far more expensive than the tools offered to us online....not to mention, advertising online is much more economical.

As realtors, what type of feedback have you been getting from your clients....where do most of them find you? when they search for a house, where are they looking?

Comments (1)

Wade Mattingly
WEICHERT Realtors--Bluegrass Living - Lexington, KY

I don't have a lot of experience with this however I feel like it is pretty obvious that the bulk search online.  There is just WAY too much stuff online these days.  Again, I have worked with the younger generation more, so I'm not sure about people over 40.  Now that being said, even though THEY do THEIR searching online, they still seem to want to see THEIR home in PRINT.  Weird.

Jan 31, 2011 12:14 PM