Facebook Business Page Versus Facebook Profile
Which is a better use for marketing my business?
Keller Williams recently did a study on the battle of a Facebook Business Page versus a Regular Profile. You may be surprised by the answer. Facebook is one of the largest social networks that is used today. To date Facebook has 500 million active users, 50% of which log in every day.
Five Basic Differences in a Facebook Business Page versus a Profile:
Facebook Business Page
- Designed for a business, brands, companies, and celebrities
- Others become Fans
- Able to upload video, status updates, host a discussion, display wall posts, and more
- Track metrics, page views, interactions, gender, age, location, language and more
- Can't invite other members to become a fan
Facebook Profile Page
- Only for people (should not be used for a business) to interact with family and friends
- Can create a profile just not a business
- A business that opens a profile page is in direct violation of Facebook Terms of Service and may be shut down
- Others can become friends
- Able to upload pictures, videos, status updates, and invite people to become friends.
For a traditional business such as McDonald's or Starbucks a Facebook Fan Page is the best option because it identifies the brand with the business. However for real estate agents its a grey area. As in not black and white. A real agents business is made up of friends, colleagues, relatives, and general acquaintances.
So What is the Answer Facebook Business Page or Profile?
The answer is both! Why? For many different reasons:
- The Search Factor. Facebook profiles can be searched on Google, Bing, and Yahoo.
- The Relevance Factor. Give the "haven't mets" a place for useful information.
- Personal Profile Preferences. Ask yourself what do you want seen by a potential client versus just a friend.
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