Facebook Business Page Versus Facebook Profile

By
Real Estate Agent with Keller Williams Capital District Real Estate

Facebook Business Page Versus Facebook Profile

Which is a better use for marketing my business?

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Keller Williams recently did a study on the battle of a Facebook Business Page versus a Regular Profile.  You may be surprised by the answer.  Facebook is one of the largest social networks that is used today.  To date Facebook has 500 million active users, 50% of which log in every day.

 

Five Basic Differences in a Facebook Business Page versus a Profile:

Facebook Business Page

  • Designed for a business, brands, companies, and celebrities
  • Others become Fans
  • Able to upload video, status updates, host a discussion, display wall posts, and more
  • Track metrics, page views, interactions, gender, age, location, language and more
  • Can't invite other members to become a fan
Facebook Profile Page
  • Only for people (should not be used for a business) to interact with family and friends
  • Can create a profile just not a business
  • A business that opens a profile page is in direct violation of Facebook Terms of Service and may be shut down
  • Others can become friends
  • Able to upload pictures, videos, status updates, and invite people to become friends.
For a traditional business such as McDonald's or Starbucks a Facebook Fan Page is the best option because it identifies the brand with the business.  However for real estate agents its a grey area.  As in not black and white.  A real agents business is made up of friends, colleagues, relatives, and general acquaintances.  


So What is the Answer Facebook Business Page or Profile?

Question Mark


The answer is both!  Why?  For many different reasons:
  • The Search Factor.  Facebook profiles can be searched on Google, Bing, and Yahoo.
  • The Relevance Factor. Give the "haven't mets" a place for useful information.
  • Personal Profile Preferences.  Ask yourself what do you want seen by a potential client versus just a friend.

Comments (6)

Wade Mattingly
WEICHERT Realtors--Bluegrass Living - Lexington, KY

I'm seeing friends make fan pages then invite via their personal page. 

Jan 31, 2011 12:07 PM
TERI LINDSAY
Reno, NV
STAGELIGHT HOME STAGING CO.

Melissa, why is this so confusing for me?  I have a personal page, which I created first using my personal email address as login.... then after I started my home staging business, I created, what I thought was a business page, using my business email address as a login, but it posted my personal name and not my business name.... any suggestions as to what I can do to straighten this out.... am I putting the wrong information into the profile settings????? Any help would be greatly appreciated to straighten this out, as I have tried and just become very frustrated!!!!

Jan 31, 2011 03:54 PM
Melissa Furman
Keller Williams Capital District Real Estate - Saratoga Springs, NY
Lic Real Estate Salesperson Luxury Homes

Yes a business page is something different.  Facebook Help Center How to Create Business Page.  You create the business page within your profile it is not a separate account.  Hope this helps Teri!

 

Thanks Wade!  

Feb 01, 2011 07:23 AM
TERI LINDSAY
Reno, NV
STAGELIGHT HOME STAGING CO.

Melissa, I will follow "your lead"..... try to get this FB account straightened out and "working" for my business...... I just dived into "techno-biz" a few months ago, and have had fun learning about the "new age" of doing business: INTERNET!!!! Thanks.....

Feb 01, 2011 06:00 PM
Joyce Herr
Prudential Lancaster Real Estate - Lancaster, PA
Lancaster County & Beyond

I have a personal fb and a fb page both with different emails. I like to keep them separate.

Feb 02, 2011 10:00 AM
Melissa Furman
Keller Williams Capital District Real Estate - Saratoga Springs, NY
Lic Real Estate Salesperson Luxury Homes

Hope it works Teri.  I keep both a business page and personal page however I keep my personal page at a business level.  You never know who is watching.  As Mark Zuckerberg said "the battle of privacy has been fought and facebook has won."

Feb 04, 2011 02:49 AM