For several decades I have used one hundred day blocks of time for increasing my business (working on my fortune).
I can conveniently fit three 100 Day Attacks into a year, allowing some time for planning and evaluation, and taking into account the weather. I begin my next one tomorrow. I have allowed January for its planning, avoiding some winter and making it into a "Spring Offensive" (assuming Spring and all its growth will benefit the Attack and add to its momentum).
I translated the Attacks to US boundaries over four years ago, into more severe seasonal patterns, and a propensity for longer holiday moods of this country. I have come into contact with locals here who promote 90 day efforts allowing for more "reward" time (time off), and more tightly tied to calendar months. For myself, I like the longer period and the beauty of the end number, 100. (Those last ten days produce amazing rewards in a harvest much like a corn crop - definitely the farm in the man).
My theme for this Attack is Clients, Clients, Clients. I shall be looking to meet more people, know more of their requirements, and offer them more of me. I shall be looking for interaction, more activity in my farm, and an increased use of my hyper-local blogging.
I have marked "Valentines Day" (curiosity-Kiss a Realtor) and St Patrick's Day (costume and City parade - Kiss a Green Realtor) as special days. (You may have noticed a theme in my ice-breaking activities). I am looking to use short, sharp promotions (I favor no cost or low cost activities to ensure that my ROI remains at a suitable level. My alter egos (O'Larry the Clown and the Badge and Button Man) will be evident throughout the attack.
Am I out of my comfort zone? Definitely. Do I feel silly? Who cares?
As my late mother would ask "When are you going to grow up?" I have found that it really is optional (unlike growing older). Do I make the Attack fun? You bet, mate.