REAL ESTATE BRANDS? Do You Think They Matter?

By
Real Estate Agent with Prime Real Estate

I have been thinking a lot about this lately as I have been reading about the different companies and their financial problems.  Locally we have seen a lot of different companies closing branches and I wondered do brands matter?

 

Century 21 Valparaiso

I got into this discussion recently with a few other agents and of course if you talk to an agent working for a no name brand office they have the best situation and if you speak with a name brand agent they sell their houses because of the name brand.  So I am curious with the internet being where most homes are found and where agents are found do you think brands matter?

Posted by

Valarie Kubacki

Prime Real Estate

(219)405-0577

www.nwihomes4sale.com

Serving all of Northwest Indiana

Porter County, Lake County, Jasper County, La Porte County, Newton County

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Rainmaker
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Brian Rugg
Rugg Realty LLC Sun City Texas 512-966-3200 - Georgetown, TX
Sun City TX Real Estate - Georgetown, TX Real Est

Hello Valarie:

I can only share with you my experience. When I began in this industry I belonged to a well recognized national brand.  I learned that my clients bought from me not the Brand and began my own brokerage firm and have never looked back.

Jan 31, 2011 01:59 PM #1
Rainer
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Valarie Kubacki
Prime Real Estate - Valparaiso, IN
Broker Associate, CDPE - 5Star

@ Brian thanks I am hoping more people answer it will be good to get some feedback on this.

Jan 31, 2011 02:29 PM #2
Rainer
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Victor Zuniga
Berkshire Hathaway Home Services California Properties - San Diego, CA

Here in San Diego brands do seem to be on sellers' minds. I use to be with company "X" will say and I didn't get the listing. An agent with company "Y", who the seller associates with higher end listings, got the listing.

Jan 31, 2011 02:30 PM #3
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Rainer
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Valarie Kubacki

Broker Associate, CDPE - 5Star
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