SEO is the new IPO of the Tens (2010s). Everyone has heard about it but most don't know what the heck it is or what is involved. The good news is that if you are not in the Top 10 for many of the best keywords in your market you may not be too late. Improving your web presence takes time and dedication but it is not impossible. If you are willing to do the work and can commit to it for at least six months you will see pretty dramatic results. Once the ball gets rolling a bit you will become energized to keep it moving.
Where do I start? This is the tough one. Your competitors likely have deep pockets and have FT SEO people and/or content writers. Believe me - your competition is working ferociously. The cat is out of the bag. Those that rank well are manufacturing leads.
The factor that likely sets you apart from others is your knowledge. You know particular sectors of your market. Get busy writing about them. You can use platforms like Activerain, Realtown, Squidoo, Ezine, etc. There are plenty of places that are open to taking your original content.
However, most of the time if you are simply doing what everyone else is doing you cannot get ahead. Do these things BUT also look for clever ways to get links poited to your site. The best way to go about this is to offer to write blog posts on other sites. These other sites ought to be real estate related (or region related) and be general in nature and scope. At the bottom, there is an 'About the Author' section that allows you 2-3 links to your site. Here is an example:
5 Tips on Selecting the Right Agent
In the body of the article be sure to have well thought out and original content. The article should be between 500-700 words. The main body of the article should not mention you or your region. It should appeal to a broad audience and blend well on any real estate blog. Then the article will end like this:
Notice how my keywords link to my unique websites. These keywords, 'Naples foreclosures' and 'Naples property management' are referred to as my anchor text. These are the keywords I want the search engines to give me authority for when people search these terms.
Where should I post? Ask away. Generally, agents like having fresh, well written content on their site. Approach others that have a good PR (page rank). In other words, be sure you are getting the best bang for your buck. Post your articles on sites that Google already trusts.
Try to get as many articles written as possible. Email potential agents and tell them that you have an article written about a particular topic and ask if they are interested. Get 100 articles written in the next six months and you will see results.