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Unfair Marketing or Selling Strategy?

By
Real Estate Broker/Owner with Rockland County Real Estate

This is a case of sour grapes as well as an ethical question.  I did a presentation I obviously didn't get but noticed something (actually a few things) in the listing that are annoying me.

The home is being advertised in the MLS with a Fireplace.  There is no fireplace. It does say there is one on the tax records, but the rest of the information from the tax record has not been included such as the taxes, and square footage.

I know fireplaces sell so would you use this to your and the seller's advantage as an extra lure to the property?

Thank you,

Jo

Comments(19)

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Jay McGillicuddy
Berkshire Hathaway HomeServices Verani Realty - Exeter, NH
Real Estate Broker

Hi Joanne,

                    In our state of NH our MLS has required fields that the listing agency must include in the data fields. Taxes and square footage are required fields. Fireplace is not. Yes, fireplcaes may help sell but unless those fields are required they don't have to list them.

On our tax cards assesed value is on the card but is not a required MLS field.

I believe this is more of an MLS issue.

I hope this helps.

Thanks Jay 

 

Nov 17, 2006 12:06 AM
Joanne Brown
Rockland County Real Estate - Nanuet, NY
Thanks Jay, but there is no fireplace.  It is a mistake on the tax record and now it is on the MLS.
Nov 17, 2006 12:09 AM
Leigh Brown
Leigh Brown & Associates, RE/MAX Executive - Charlotte, NC
CEO, Dream Maker - Charlotte, NC
they're treading on thin ice, making a representation in MLS that is patently untrue.  and the worst thing is that if you do get a buyer into the property who wants a fireplace, they're not going to buy it anyway so you're wasting folks' time.  since we can only police ourselves, why not send a note to the listing agent that 'gee, saw you had a mistake in MLS, must have been inadvertent' and if they don't fix it, alert MLS.
Nov 17, 2006 12:33 AM
Cheryl Johnson
Highland Park, CA

In California; if the property sold, and the buyer discovered  the misinformation in the MLS, it would probably end up in a lawsuit with the seller and the seller's agent paying the cost to install a new fireplace, loss of value, punitive damages, etc., etc. 

Here, an agent must make a "diligent visual inspection" of the property, and an error of that nature in the tax record would have been discovered.  Once discovered, the error would need to be disclosed to a potential buyer in writing.

I see you are in New York.  I would imagine New York has equally tight disclosure laws?  Maybe this listing agent made a simple clerical error?  Like putting a check mark in the wrong box on the MLS data entry form?  And maybe you could make a polite courtesy phone call and inform the agent of her error??

Nov 17, 2006 12:41 AM
Joanne Brown
Rockland County Real Estate - Nanuet, NY

Jay,

Thank you so much, I corrected my blog.

Jo

Nov 17, 2006 12:44 AM
Joanne Brown
Rockland County Real Estate - Nanuet, NY

Thank you Leigh and Cheryl, I guess I'm a little intimidated to make that call.

I am happy to see that I am not the only one who doesn't feel this is a marketing advantage.

Nov 17, 2006 12:49 AM
GA-agent.com Georgia Real Estate Directory
GA-agent.com - Canton, GA

Sounds like misrepresentation which is against our code of ethics!

-James

Nov 17, 2006 12:57 AM
Colleen Irwin
Retired - Irondequoit, NY
Creative Real Estate Solutions...

Joanne, our MLS has a report feature on the system that if we see something that is incorrect it goes to the board and they handle to correct..  Also, there are Realtors out there that take a listing and just go by the tax record to put the information together....  Did you call the Realtor?  Perhaps it is an honest mistake....

Nov 17, 2006 01:26 AM
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

People looking for a house with a fireplace will be disappointed. Those who don't want one (I have worked with them!) will skip over it.

Hopefully it is a typo, clerical error rather than misrepresentation. I'd give them the benefit of the doubt, let them know of the error.

Nov 17, 2006 02:15 AM
Joanne Brown
Rockland County Real Estate - Nanuet, NY

thanks for all of your feedback.

that was a great thing to find out Colleen, my MLS has that feature!

Joanne

Nov 17, 2006 02:34 AM
Bob Pavey
RE/MAX Hometown - Aventura, FL
CRS
Joanne I see this all the time. Agents don't take notes when the list the property
Nov 17, 2006 02:41 AM
Cheryl Johnson
Highland Park, CA

Let me tell a story about one of our clerical errors several years ago.  The error occured in a print homes-type magazine, not in the MLS. 

When the secretary filled out the magazine's ad form, in the line for the number of bathrooms - in this case 1 3/4 -- the four in the 3/4 sort of spilled into the fireplace field on the form -- and the ad was printed showing 4 fireplaces!  We didn't notice the error until the 2nd run on the ad.  Oh dear.

Several months later a buyer whose offer was rejected found a copy of the mag containing the error, and sent off a complaint letter.

So yes, clerical errors do happen to the best of us.

Nov 17, 2006 02:57 AM
Tyler Wedel
THIRD TENNESSEE REALTY - Monterey, TN
Let me get this straight they are advertising a house with a fireplace and it does not have one. No way, to me they can get everybody thats on the sellers side for false advertising, and just about everything else In this sue happy time we live in that agent wants to lose there license
Nov 17, 2006 03:06 AM
Pete Sambets
Better Homes and Gardens Rand Realty - Pearl River, NY

Hi Jo,

Oh, The fireplace thing!  As you know, the Hudson Valley MLS rules actually help the listing agent, in that the disclaimer on all listings that "information is deemed accurate, but not guaranteed" has held up in NYS courts. I know this because I actually erred on a listing indicating that the siding was cedar shingles on a home, when in fact it was both cedar and asbestos, and the buyer, having waived professional inspection, tried to sue for the removal costs of the "dangerous" asbestos shingles.  His case was dropped.  The recent ruling in Rockland County regarding mold discovered after a home inspection and purchase, also led to a court ruling citing "caveat emptor", "Let the buyer beware." Now in this situation, the fireplace clearly should not be listed, but it is an item that can't be missed as anyone looking for a fireplace will ask "Where is it?" It will reflect in the selling price if someone really wants that home. 

The square footage is another item that I think the Hudson Valley Mls should address.  I know that many homes have finished square feet that is not included on the taxes.  This raises the issue of legality and CO's.  Rather than advertising sq. footage as less than actual, agents simply choose not to list it.  THIS IS RIDICULOUS! Tax sq. footage should always be listed and comments on actual area can be noted in comments. I can't believe our MLS allows this.

Nov 17, 2006 04:14 AM
Pete Sambets
Better Homes and Gardens Rand Realty - Pearl River, NY
SORRY for that Re-posting.  I am still getting used to blogging!!
Nov 17, 2006 04:15 AM
Stefan Scholl
Buyer's Broker of Northern Michigan, LLC - Petoskey, MI
Northern Michigan Real Estate
This is definitely a violation of the Code of Ethics.  Even innocent misrepresentation can be the basis for legal liability.  Does the listing agent wish to buy the buyer a new fireplace?
Nov 17, 2006 08:18 AM
Joanne Brown
Rockland County Real Estate - Nanuet, NY
Man, after reading all of these comments, I am going to be so nervous with my next listing.  I had no idea of the trouble one could get in.
Nov 17, 2006 08:23 AM
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

Hey Stefan what is "innocent misrepresentation?"  

If a house was built in 1850 but the listing agent has it listed as 1950 I would guess that was a typo and the buyer looking at the house should know it was built in 1850 not 1950 and would not rely on that info.  Or can the listing agent be legally liable to make that house a 1950 house?  Not that you would want a historic home to be made into a 1950 home... not that there is anything wrong with a  home built in 1950.

Nov 17, 2006 08:52 AM
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate
In Las Vegas, our MLS auto-populates certain fields with info from the tax records. The listing agent still has a responsibility to insure that the data is correct, but perhaps this was just overlooked. I would give the agent the benefit of the doubt, give them a quick call or send an email about the fireplace. If it was not corrected within 48 hours, I would follow up with the broker.
Nov 17, 2006 05:02 PM