Facebook, how I am converting friends into leads!
I have been on facebook for several years, I have spoken much about my business in my postings and such but have had little success converting friends into leads. Until recently that is!
In the last two weeks I have converted a couple of friends into referrals, and two others are wanting to start looking at selling their homes and buying new ones.
Why all the sudden am I starting to gain traction from my over 1700 Facebook friends? In the past I posted links to listings I have, asked people for business with "Who wants to buy a home" or "Who would like to sell a home" or "Who would like to invest in properties" and so on. I even posted interest rates, news articles about the current real estate industry and so on. Crickets, that is all I would hear or some minor heckling like, Hey Brett I want to buy and island because I want to be a king etc. That is all fun and I would reply to call them on their bluff, of course nothing came of the offer to find them and island etc.
So what has changed? What am I doing different now? Well about a week or two ago I was given an opportunity to test active rain for two months for a dollar. I said what the heck lets go see what this can do, I tried blogging a couple of years ago and nothing really came of it. So this time I am blogging about things I know potential real estate clients want to know about. I post them to my outside blog http://joksrealblog.com, then I post one time almost each day with a title called Today's blog with the URL in the posting. Still I hear crickets but sense I have done that for almost two weeks my Facebook friends have started to come alive with real estate needs.
What did I do, well I marketed myself in a soft kind of way, I write my blogs and post a simply update to Facebook with the link to my blog in it. What does this do? Well instead of people needing to reply back to my posting for the rest of my 1700 plus friends to see they can go read the blog without anyone knowing. Also my almost daily blog postings are establishing me as the professional in my market. Of course any good sales person is going to create a need and a sense of urgency to help bring those sitting on the fence or looking over it to the active side of the fence.
This is really a simple strategy, it is soft and is producing results. I do not have to compete with anyone else, they are my captive audience. It has taken me a couple of years to figure out how to market to them to get results but the seeds have been planted and it is time to harvest!
I won't promise this will work for you, but if you are not converting your friends then give this a try, it could pay off for you!!