FaceBook:

By
Real Estate Agent with Keller Williams Diamond Partner

Facebook, how I am converting friends into leads!

I have been on facebook for several years, I have spoken much about my business in my postings and such but have had little success converting friends into leads. Until recently that is!

In the last two weeks I have converted a couple of friends into referrals, and two others are wanting to start looking at selling their homes and buying new ones.

Why all the sudden am I starting to gain traction from my over 1700 Facebook friends? In the past I posted links to listings I have, asked people for business with "Who wants to buy a home" or "Who would like to sell a home" or "Who would like to invest in properties" and so on. I even posted interest rates, news articles about the current real estate industry and so on. Crickets, that is all I would hear or some minor heckling like, Hey Brett I want to buy and island because I want to be a king etc. That is all fun and I would reply to call them on their bluff, of course nothing came of the offer to find them and island etc.

So what has changed? What am I doing different now? Well about a week or two ago I was given an opportunity to test active rain for two months for a dollar. I said what the heck lets go see what this can do, I tried blogging a couple of years ago and nothing really came of it. So this time I am blogging about things I know potential real estate clients want to know about. I post them to my outside blog http://joksrealblog.com, then I post one time almost each day with a title called Today's blog with the URL in the posting. Still I hear crickets but sense I have done that for almost two weeks my Facebook friends have started to come alive with real estate needs.

What did I do, well I marketed myself in a soft kind of way, I write my blogs and post a simply update to Facebook with the link to my blog in it. What does this do? Well instead of people needing to reply back to my posting for the rest of my 1700 plus friends to see they can go read the blog without anyone knowing. Also my almost daily blog postings are establishing me as the professional in my market. Of course any good sales person is going to create a need and a sense of urgency to help bring those sitting on the fence or looking over it to the active side of the fence.

This is really a simple strategy, it is soft and is producing results. I do not have to compete with anyone else, they are my captive audience. It has taken me a couple of years to figure out how to market to them to get results but the seeds have been planted and it is time to harvest!

I won't promise this will work for you, but if you are not converting your friends then give this a try, it could pay off for you!!

Posted by

Brett Wood

Keller Williams Diamond Partners

913-568-4709

brett,wood@kw.com

My Website

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Comments (8)

Lorraine Sayer
Monument, Black Forest, Falcon, Fountain homes - Colorado Springs, CO
Realtor ABR,CDPE,GRI - Colorado Springs,CO RE/MAX

Nice post Brett. I think the blog allows you to expand on subjects as well where as a posting on FB keeps you limited.  Well done and harvest the crop my friend.

Feb 01, 2011 02:37 AM
Roy Johnson
Resident Realty - Denver, CO
Resident Realty

I'm kinda new to all this blogging, social media, etc for marketing. One of the things I struggle with is Facebook. I'm told to be real careful about doing too much business stuff there as it may be a turnoff on a "social" site. Im struggling with the balance and how not to come across too strong with the business stuff. I appreciate your info- Anyone else have any tips or advice for me and anyone else struggling with this?

Thanks,

Roy

Feb 01, 2011 05:32 AM
Brett Wood
Keller Williams Diamond Partner - Olathe, KS

Roy, that is exactly what I experienced. I would throw real estate out there all the time, now just once or so a day I make one post that says only this "Today's Blog" with a link to my real estate outside blog. Beyond that I say no more!!

 

 

Feb 01, 2011 07:34 AM
Celesta Funk
KELLER WILLIAMS Realty - Millersville, PA

This a great tip (and discovery). Our TL has been hammering us to be proactive about FB !

Feb 05, 2011 01:14 AM
Brett Wood
Keller Williams Diamond Partner - Olathe, KS

Bring it Celesta, if you need to know anything about FB such as groups, events, pages etc please do not hesitate to get with me!!

Make it a great day!!

Feb 05, 2011 06:09 AM
Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366
Dry Rot and Water Damage www.tromlerconstruction.com Mobile - 916-765-5366 - Placerville, CA
General Contractor, Dry Rot and Water Damage

Thanks for the post Brett!

I think I can do something like this myself. Can't beat the cost of social media.  :)

 

Feb 14, 2011 03:33 PM
Adrian Willanger
206 909-7536 AdrianWillanger-broker.com - Seattle, WA
Profit from my two decades of experience

Brett~1st of all good building your Facebook total to 1700 impressive and secondly changing your approach, keep up the good work.

Feb 17, 2011 01:09 PM
Ray Mikus
Green Light Real Estate - Montpelier, VT
Green Means Go!

Brett--I like the idea of just posting the link.  Maybe the title too?  You're on the soft side, I hear you, man.

Feb 19, 2011 01:52 PM