The Do's and Don’ts When Preparing to Sell from a Morris County Stager

Home Stager with Elite Staging and Redesign, LLC

The Do's and Don'ts When Preparing to Sell From a Morris County Stager

                                                   First the Don'ts:

1. Think you'll have more negotiating room if you list your home above fair market value - big mistake!  There's a good it chance it will sit on the market and become stale. A good realtor will tell you this and you need to listen!   

2. Put scented candles in every room or use air fresheners. Buyers aren't stupid and it's the equivalent to skipping a shower and putting on perfume or aftershave - you're not fooling anyone!  Clean, clean, clean  - it's the only "smell" everyone likes!

3. "Clean up" by stuffing everything into the closets. Buyers are nosey and open cabinets and closets to check out storage space. They want to know that their stuff will fit - closets filled with junk don't invoke any confidence.

4. Neglect yard work. A buyer's first impression starts with curb appeal. Unkempt lawns, overgrown bushes and shrubs scream neglect and only help your competition.  

5. Leave toys, personal papers, magazines, shoes and coats lying about.  Yes, I know most of you are saying, "who doesn't know that?!"  Check out MLS or and see for yourself!  

6. Assume buyers will be happy to complete your unfinished DIY jobs! They won't - end of story.  

7. Assume buyers will think your pets are as cute as you do. They won't - not all people are animal lovers and this can be a big deterrent. (Just for the record, I love animals, but they don't enhance a potential buyer's experience while visiting your home.)

                                             The DO's:      

1. Listen to your agent when they tell you what your home is worth.  They are the experts, have researched your neighborhood, used comparable comps and know the demographics of your area. Your emotional attachment to your home will cloud your judgment 9 out of 10 times, making it impossible to be objective.

2. Any personal collections and photographs should be stored away. Buyers need to visualize themselves living in your home; your deceased grandmother's antique spoon collection is not going to help!  

3. For a 150% return on investment, paint the inside of your homein neutral colors before listing! It's the best way to clean it up and gives the impression of a well cared for home.    

4. Fix all the negative distractions- (leaky faucets, running toilets, broken doorbells, torn screens, broken cabinets and doors.) Buyers see flaws before they see the positives and immediately start adding up all the Benjamins it will take to fix these eyesores.

5. Outdoor space reigns supreme in today market. Highlight and emphasize decks, porches and patios by creating dining and lounge areas.  It wouldn't hurt to add some potted plants, outdoor pillows and lanterns. This could be your edge over the competition.   

6. Create a natural, clean, fresh smell by grinding up a few lemons or limes in the garbage disposal. Kitchen odor is a big turnoff and it's easy to avoid. In addition, always take out the garbage before showing your home - no explanation needed.

7. Throw out all dusty flower arrangements you bought at the dollar store 10 years ago, including flower swags that went out in the 80's (if they were every in at all.) Real plants are always best, however they do make excellent silk ones that can pass for the real thing. In addition, natural elements are in - think GREEN. Sticks, berries and potted flowers add life to a home making them the perfect accessory.   

8. Call a professional home stager to complete the job! They put the cherry on the Sunday by making your   home rise above and stand out from the competition using furniture placement, defining and updating rooms by accessorizing, while creating continuity and flow throughout your home and highlight its architectural features. In addition, a good home stager knows your neighborhood's demographic and stages accordingly to appeal to the widest range of buyers.  

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Elite Staging and Redesign - Kristine Ginsberg - 201 602 2562


Home Staging Morris County - Staged to Sell, Designed to Live!

You have 90 seconds to make a great first impression once your home goes on the market. Consult a Morris County professional home stager serving Union, Essex, Sussex Counties for that competitive edge so your home stands out from the competition, selling faster and for top dollar!  

Elite Staging and Redesign offers home staging services to North Jersey homeowners, real estate agents, banks, builders, and investors in preparing homes to stand out in today’s real estate market. For a consultation on vacant staging, lived in homes or interior redesign projects call Elite Staging and Redesign at 201-602-2562.

Morris County Home Staging Website: Elite Staging and Redesign

Morris County Staging: Portfolio





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DeeDee Riley
Lyon Real Estate - El Dorado Hills CA - El Dorado Hills, CA
Realtor - El Dorado Hills & the Surrounding Areas


Excellent tips!!! I shared it on my facebook page.  I hope you don't mind. I liked your to-the-point attitude. 

Feb 03, 2011 06:11 PM #126
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Great list! You've made some very important points.

I do want to add something to #2 - about the air fresheners. Some people - like me - won't even go in if they're hit with that smell at the door. It's not worth the instant headache if you happen to be allergic to perfumes.

Feb 03, 2011 06:28 PM #127
Sandi Gerrard
Toronto, ON

What a great list, Kristine.  Thank you. 

Feb 03, 2011 09:21 PM #128
Kristine Ginsberg
Elite Staging and Redesign, LLC - Short Hills, NJ
NJ Home Stager

Brenda and Ron - thanks guys, hope you can use this list with your sellers!

DeeDee - I think that's great - I'll have to "friend" you later today and say hi to you on FB!

Marte  - So true, with all the alergies people have today, it's not a good idea to spray anyting in the air!

Sandi - Thanks for stopping by and I apreciate your kind words!

Feb 03, 2011 11:26 PM #129
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Outstanding post and wonderful advice for home sellers.

I posted your blog on my Facebook business page.

 The colors of winter in Maryland. Life is very good!

Feb 04, 2011 03:16 AM #130
Flavia Brown

If a seller insists on an "unrealistic" high price, don't just walk away from the listing. Get a commitment that the price will be reduced in 30 days, especially if there are only a few (or no) showings. Same with the next 30 days. At the same time, explain the drawbacks from listing high, like 1) Likely few or no showings, 2) Listing becomes stale, 3) Buyers think something is wrong with the home, 4) Time wasted, 5) Reducing the price later indicates that the original list price was a mistake (poor calculating, etc.), 6) Most expired listings are because of overly priced list prices, 7) Records show that too high priced listings either eventually sell at lower prices or not at all, and 8) Lower prices will often generate multiple offers (especially if the home is in pristine condition). Note to new agents: The seller can refuse any offer, even if the offer is at or above the asking price.

Flavia Brown, Realtor. The Real Estate Group, Torrance, CA

Feb 04, 2011 05:25 AM #131
Kristine Ginsberg
Elite Staging and Redesign, LLC - Short Hills, NJ
NJ Home Stager

Thanks Roy - that's a big compliment and I very much appreciate it! Love your picture - looks much the same here in North Jersey!

Consumer - Good points, thanks for weighing In and just to be clear, I did not say to walk away from the listing.

Feb 04, 2011 10:35 AM #132
Kelly Penuita
DecoChic Interiors ~Creating Beautiful Spaces~ Winnipeg, MB - Winnipeg, MB

Great post Kristine.  I still get quite a few clients who insist on keeping the Glad plug-ins in every room or the ones that are adament about baking just before a showing.  People are so over senstive to most scents now a days that it truely is best to go with no scent at all!

Happy Staging!

Kelly  :)

Feb 05, 2011 10:45 AM #133
Kristine Ginsberg
Elite Staging and Redesign, LLC - Short Hills, NJ
NJ Home Stager

I know Kelly, some people just can't go without there plug-ins thinking they make their home smell great when they really just give off a fake, masking odor that is unpleasant to other people!

Feb 05, 2011 02:08 PM #134
Christine Elder
Sutton Group first choice realty ltd.,brokerage - Stratford, ON

Fantastic article! Thank you!!


Feb 07, 2011 05:37 AM #135
Kristine Ginsberg
Elite Staging and Redesign, LLC - Short Hills, NJ
NJ Home Stager

Christine - Thanks for you kind comment and you're welcome!

Feb 07, 2011 03:42 PM #136
Bob Sweazy
Prudential A. S. de Movellan Real Estate - Lexington, KY

Great post!

Feb 10, 2011 04:00 AM #137
Marianne Cherico
Interiors by Marianne Cherico - Foxboro, MA
Home Stager -Massachusetts and Rhode Island


I am also from the east coast and LOVE Sedona. We go with my parents every couple of years...they have a timeshare at Los Abrigados. It is a magical place for us as well.


Feb 10, 2011 07:17 AM #138
Kristine Ginsberg
Elite Staging and Redesign, LLC - Short Hills, NJ
NJ Home Stager

Bob- thanks so much - hope you can use this list with your clients!

Marianne - I know exactly where Los Abrigados is! Only people who've been to Sedona can truly appreciate it's "magic". When I'm there I don't have a care in the world - it puts everything into perspective and I feel so fortunate to have a spiritual retreat to hike, enjoy amazing views and feel  close to God. You're so fortunate to have a time share. If you ever want any info on great hikes and places to eat - I'm your girl - I've been there about 14 times!  

Feb 10, 2011 02:56 PM #139
Sylvie Stuart
Realty One Group Mountain Desert 928-600-2765 - Flagstaff, AZ
Home Buying, Home Selling and Investment - Flagsta

Great post! I hadn't heard the 150% return stat on painting the interior with neutral colors, that's a great stat!!

Feb 11, 2011 10:11 AM #140
Kristine Ginsberg
Elite Staging and Redesign, LLC - Short Hills, NJ
NJ Home Stager

Sylvie - it's probably the best and most cost efficient investment you can do when preparing to sell! Thanks for stopping by and by all means, give this list to your clients as back up arsenal!

Feb 11, 2011 10:25 AM #141
Wayne B. Pruner
Oregon First - Tigard, OR
Tigard Oregon Homes for Sale, Realtor, GRI

This is a great list for any home Seller. I swear I'm getting allergic to Glade air fresheners!

Feb 16, 2011 02:40 PM #142
Kristine Ginsberg
Elite Staging and Redesign, LLC - Short Hills, NJ
NJ Home Stager

Tigard - I hear ya! And they smell like dirty perfume in my opinion! Hope you can pass on this list to your clients as backup to the advice you've already given them about preparing their home for sale

Feb 16, 2011 05:45 PM #143
Mary Lou Teague
Home Style and Staging Knoxville. TN

Great job and great advice. I am going to bookmark this for future use...thanks for sharing with us

Feb 23, 2011 01:55 AM #144
Kristine Ginsberg
Elite Staging and Redesign, LLC - Short Hills, NJ
NJ Home Stager

Mary Lou - Thanks for stopping by and I hope this list is something you can pass onto your clients for backup arsenal!

Feb 23, 2011 02:29 AM #145
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