Admin

When one gets busy, one must keep prospecting

By
Real Estate Agent with Keller Williams Realty

Hey new agents out there, a funny thing happened to me on the way to lead generation... I got busy.  Yes, busy.  Which is a very good thing; in fact, the best thing if you are a real estate agent.  However, just as I was warned by a great fellow colleague of mine in my very first week of working as an agent, when one gets busy, one must not forget what got one there.  It is very easy to be working hard for your new clients, whether buys or lists, and forget that once those deals close, you have nothing much to do!  The moral of this story is simple: even when busy, it is very important to continue with lead generation and prospecting.  It matters less how you do it, so long as you do it.  A great way to avoid forgetting about this part of your business is to have blocks of time scheduled each and every day that is dedicated to income producing activities, better known as lead generation.  I learned this early on in my training, and yet, even with this knowledge, I found it hard to do both.  But... not impossible.  And that my friends, is the key term to remember.  Not impossible.  If it is important, and it is, find a way to get it done!  Trust me, you will be thanking yourself for all the hard work after these clients that are keeping you so busy now are enjoying their new home and you still have work.  

 

Happy hunting!

Comments(5)

Show All Comments Sort:
Rob Lang
At Home Kansas - Shawnee, KS
Local Expert in NE Central Kansas Real Estate Home

I agree with you, it is very important to figure out your priorities and stick to them.  Best of luck to you in this upcoming "busy" season.

Feb 01, 2011 03:21 PM
Kristin Hill
Peregrine Property Group - Greenwood Village, CO
Commitment . Experience . Integrity

I agree, but this is so much easier said than done.  I have found that time blocking and respecting that blocked time is the best way to maintain the prospecting.  I'd love to hear other successful strategies!

Feb 01, 2011 03:26 PM
Doug Dawes
Keller Williams Evolution - 447 Boston Street, Suite #5, Topsfield, MA - Topsfield, MA
Your Personal Realtor®

When we develop a business plan we must stick to it even if it works better than we planned for.

Feb 01, 2011 03:41 PM
Tony Morganti
RE/MAX Crossroads in Cuyahoga Falls and Stow, Ohio - Cuyahoga Falls, OH
CRS, ABR, SRES - Cuyahoga Falls, Stow

We are really in the business of prospecting..........continuously generating leads which lead to appointments which in turn lead to listings and sales.  Once we suspend our prospecting activities we are no longer in business.  Prospecting should be done every day.

Feb 01, 2011 04:47 PM
Christopher L. Arienti
Keller Williams Realty - Franklin, MA

Pamela, absolutely... we must continue to grow our businesses each and every day. Whether through the web, calling people we know, or walking neighborhoods, nothing is out of the question.  Thank you everyone for the comments!

Feb 02, 2011 12:31 AM