Hey new agents out there, a funny thing happened to me on the way to lead generation... I got busy. Yes, busy. Which is a very good thing; in fact, the best thing if you are a real estate agent. However, just as I was warned by a great fellow colleague of mine in my very first week of working as an agent, when one gets busy, one must not forget what got one there. It is very easy to be working hard for your new clients, whether buys or lists, and forget that once those deals close, you have nothing much to do! The moral of this story is simple: even when busy, it is very important to continue with lead generation and prospecting. It matters less how you do it, so long as you do it. A great way to avoid forgetting about this part of your business is to have blocks of time scheduled each and every day that is dedicated to income producing activities, better known as lead generation. I learned this early on in my training, and yet, even with this knowledge, I found it hard to do both. But... not impossible. And that my friends, is the key term to remember. Not impossible. If it is important, and it is, find a way to get it done! Trust me, you will be thanking yourself for all the hard work after these clients that are keeping you so busy now are enjoying their new home and you still have work.
Happy hunting!
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