FSBO Knucklehead ... Making Big Bucks

Services for Real Estate Pros with API Network

I promised myself I wouldn't write anything here today because, how much do I really have to say??   Then my sister sent me an email asking for my advice.   About ten minutes later I was saying, damn, I gotta post this on AR ...

My sister is a business owner (DanceArtFx) that prints custom t-shirts for dance studios.   Their business isn't the about the internet, but like everyone else, they too can't ignore the need to keep current.

She signed up for a $60 class offered via their chamber of commerce.

When class was over, she wanted my advice.   The course leader said this particular software was the best.  Her exact words:

"the workshop leader swears by this company"

I couldn't resist!  I always need to see what people swear by.

I WILL NOT publish the domain name because they already get enough traffic but here's where it was difficult for me, as a brother and techie, to impart a concise opinion.

The product is a scam, but the business model is likely making big bucks.

For what she wanted, it was a scam.  The reason the workshop leader loved it is because he already got $60 from the roomful of people to sell them on buying something that he would profit from -- for the life of their association ... if they decided to buy the software he swore by.

On their website, they make no bones about it:

Our partner program was designed so that you can generate the maximum amount of money possible. Even sites with little traffic can generate significant amounts of income. If you actively promote the service, you could even generate a full-time income. 

My sister waned to sell t-shirts.  They wanted to sell her a website, so they could make 10% for life.

Ok, you're wondering when I'm going to get to the FSBO part of this right?   I'm almost there!

When you are "checking references" of technology providers, especially those that have their headline as

"Make Your Sales Skyrocket with the World's Smartest Shopping Cart Software!"

Here's what you do:

1.  Go to their website and find out where they're located.  If they don't give you an address and a phone number, that means something.  If you can't call them, maybe you shouldn't give them your credit card number quite yet.

2.  Look for others IN YOUR INDUSTRY that trust them.

On their testimonials page, they have the FSBO guy that says his sales increased by 150%  -- when you visit his site, HE'S NOT EVEN USING THE SHOPPING CART!   (he uses clickbank to process his orders)

I don't want to publish his domain here either as no way he's getting more traffic from me, but if you want to see how people make money grabbing 39 bucks from desperate FSBOs... copy/paste FSBO-help-.com into your browser and remove the hyphens.  

Ok, now for my useful tip of the day ... 

What prevents you as an agenet from writing some nearly identical eBook and creating a nearly identical sell page to offer to your clients??  ...  tell them why FSBO can be a death blow in the current market

...and all you would charge them for it is their email address!


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Kasey Kase
API Network - Mequon, WI
I'm not really a pirate

You know your post sucks when you have to post your own comments against it ...  Ok, I had someone tell me this didn't make any sense.   I made perfect sense, but perhaps only to me.    I had two points which I'll summarize here:

1.  It's easy to check references when you're considering using new technology

2.  The person I mentioned wrote an 'eBook' that you could write.   He's using it to make 40 bucks a copy, but you could write one to generate leads.   e.g.,  "Get a copy of my free eBook that tells you..."

Here's what the FSBO guy is selling:

-Low-Cost Advertising
-Negotiation skills
-Marketing and Advertising techniques
-Using the Internet
-Staging the home
-Free lawyers and bankers
-How to pick real estate agents
-Sell your house, even if you're busy

ANYONE could write their own eBook about these topics!   eg.,  The one about "how to pick an agent" -- just make sure you describe all the reasons people like to work with you.   Everything else is likely what you've already told hundreds of new clients.    PS.   An eBook is nothing more than a bunch of pages written in whatever word processor you use, then converted to a PDF.    You could write this in one weekend.

Sep 22, 2007 11:52 PM #1
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