The Internet is continuously evolving at a rapid pace and if you just rest on your laurels without keeping up with the times, you are bound to get left behind. This is particularly true for the design of your agent website. If you haven’t given your website an overhaul in the last five years, chances are it is already dated. Luckily, there are telltale signs that say it’s time to give it a makeover. Keep an eye open for the following symptoms:
1. Your Business has Evolved – Has your business changed or expanded over the last few years? Your real estate website says a lot about who you are and the extent of what you can offer your clients. Use your website’s structure and design to reflect these changes and accommodate new content, offerings or services.
2. Your Site is Cluttered – This is usually the result of having different people working on your website over a period of time. Cluttered pages are not only an eyesore but are also very efficient at driving visitors away. So poke through your website content and see what needs to be organized. That way, you can weed out stale content on your site and make space for new ones.
3. No Social Media Buttons – If your site looks the same way it did five years ago, then most probably, it wouldn’t have any of those shiny icons that links to your Facebook,Twitter and other social media pages. Visitors to your site can tell how up to date you are after a few moments of browsing through your homepage. By including Facebook widgets and Tweet buttons on your pages, you are showing that you and your website are up to date.
4. Your Site is not Mobile-Friendly – Nowadays, people access the Internet on their tablets and smartphones. If your website isn’t mobile-compatible, it will take longer than usual to load on mobile screens, and when it finally does, navigating it will be a nightmare. Make browsing your site a breeze for people on the go and get a mobile version of your site asap.
5. DIY – You mustn’t rely on your web designer to make changes for you on a daily basis. Not only is it expensive, but you will be also be inconvenienced having to call them each and every time you want to add something new to your site. In the competitive real estate rat race, that would be asking too much of your time. The latest websites allows you to manage content easier. Master the backend of your site or try learning CMS (content management system), an interface that allows you to update content to your pages or listings when needed. It’s a quick and user-friendly way to manage your site, plus you’ll be saving a lot of time and money.
If you need more tips and advice on how to get the most effective real estate websites, visit us at Agent Image or give us a call at 1.800.979.5799.
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