What Do You Want From Your Social Media - 30 Days To Social Media Results - Day 2

By
Services for Real Estate Pros with Marketing with Kate

What Do You Want From Social Media?

What do you expect to accomplish from your Social Media.  Defining this will help you as you move forwward in the 30 Days to Social Media Results.  If you expect results and move towards getting them, viola! RESULTS!

So today I challenge you to define what it is you are trying to achieve with your Social Media efforts?  Write out a list of 30 things that you would like to acheive from your Social Media Strategy?
Examples might be:

1.  Connect with new people, old friends, and colleagues.
2. Take advantage of free information and education provided.via Social Media
3.  Establish yourself as an “expert” in _______


There now you have a start, you finish it.  Ready, Set, Go!Ready Set Go social Media

What do you want to establish?  Share yours in the comments section and let’s come up with 30 or more Social Media Goals to pick and choose from.

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I am Kate Bourland. I help people like you get out of debt. Debt Settlement, Mortgage Acceleration, and practical suggestions for eliminating debt. Call for a Free Debt Evaluation.



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Comments (13)

Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant

Oh no!  Am I first to respond?  Wow! What do I want to achieve???  Let's see.  I currently have accounts on Facebook, Twitter, LinkedIn and AR.  I think my goals are different with each one.  Plus I'm wondering are there other places I should be?! 

I seem to have more questions than answers! 

One of my goals with Facebook is to STAY connected to friends, family, past clients and colleagues.

Feb 04, 2011 07:35 AM
Pat Yoest
Century 21 Aadvantage Gold, 702-719-2100 - Las Vegas, NV
702-521-1442

I would like to improve my SEO.  I also am on FB, Twitter, and Linked In.  Ialso am on Trulia.  Put them all together and I hope to accomplish a great internet presence.

Feb 04, 2011 10:48 AM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

1.  More leads.

2.  Higher quality leads

3.  Higher top of mind awareness

4.  Be seen as flooring expert.

5.  Be perceived as approachable and trustworthy and great sense of design.

6.  More repeat biz

7.  more referral biz

8.  Improve SEO (to the extent possible)

9.  Engage customers and realtors; create excitement

10.  Opportunity to be a guest blogger in other places - other blogs and local newspapers, etc.

11.  Stay connected w/ friends

That's it for now. Not sure I can come up w/ 30.

Feb 04, 2011 03:21 PM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

1.  More leads.

2.  Higher quality leads

3.  Higher top of mind awareness

4.  Be seen as flooring expert.

5.  Be perceived as approachable and trustworthy and great sense of design.

6.  More repeat biz

7.  more referral biz

8.  Improve SEO (to the extent possible)

9.  Engage customers and realtors; create excitement

10.  Opportunity to be a guest blogger in other places - other blogs and local newspapers, etc.

11.  Stay connected w/ friends

That's it for now. Not sure I can come up w/ 30.

Feb 04, 2011 03:21 PM
Kate Bourland
Marketing with Kate - Redding, CA
Onlilne Marketing Mobile Marketing

Donna, that's a good start.  HOw will that help your business?

Pat, what is the purpose of your internet presence?  Leads, Sales, referrals?  Pushing you to think outside the box.

Debbie, I think that 11 is great.  It's fun to see how focused you are on your business goals.  

Feb 04, 2011 05:52 PM
Gary Coles (International Referrals)
Venture Realty International - Las Vegas, NV
Latin America Real Estate

Kate,  This is hard. After a lot of thought and with some help from Donna, Pat,Debbie and you, I have the following:

  1. be recognized as the expert on referrals to Latin America
  2. get other agents to think of me first for referrals
  3. get clients to think of me first for real estate in Latin America
  4. establish an efficient referral network
  5. keep up-to-date with what is happening in Latin America
  6. receive more quality leads
  7. create excitement about retirement in Latin America
  8. create excitement about investments in Latin America
  9. create excitement for the second homes in Latin America
  10. teach others more about Latin America
  11. connect with new people, old friends and colleagues
  12. improve my SEO
  13. get my social network accounts to support each other (ActiveRain, LinkedIn, Twitter, Facebook and several international accounts)
  14. have some fun
Feb 05, 2011 02:37 PM
John Moran
Keller Williams Realty's At The Beach Team - Destin, FL
For Your Place At The Beach

What do you think is the best way to maximize Twitter?  This is what I have so far.  http://twitter.com/atthebeachteam#

I'm wondering is how to make it interesting and not just a look at my listings (not too interesting) roll?

 

Feb 05, 2011 03:15 PM
Kate Bourland
Marketing with Kate - Redding, CA
Onlilne Marketing Mobile Marketing

Gary, those are awesome, kewl, keep the list, we will be building on it.

Feb 05, 2011 07:02 PM
Kate Bourland
Marketing with Kate - Redding, CA
Onlilne Marketing Mobile Marketing

John,  Twitter will be part of this series, but not yet.  Before you can decide how to use Twitter, Facebook or any other social media site you have to decide what your goals are and who you are talking to.  Once you have those questions answered we can talk about effective use of twitter!

Feb 05, 2011 07:05 PM
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant

Hi Kate~ I'm realizing that I'm going to need to time block so that I can really participate!

Feb 06, 2011 06:32 AM
Kate Bourland
Marketing with Kate - Redding, CA
Onlilne Marketing Mobile Marketing

Donna, please don't let this become a giant project.  Do this in 30 minutes.  You can always align it later.  You are laying the foundation.

Feb 06, 2011 12:41 PM
Sussie Sutton
David Tracy Real Estate - Houston, TX
David Tracy Real Estate for Buyers & Sellers

Everyone had just about the same one as I did so I am doing some copy and paste to make this faster;

1.  More leads.

2.  Higher quality leads.

3.  More Referrals.

4.  New clients.

5.  Have new customers ask for me.

6.  More repeat biz

7.  Get a great new Webb name

8. Get a great new user name

9. Subscribers to my AR & HAR blog posts

10.  Improve SEO (to the extent possible)

11.  Engage customers and realtors; create excitement

12.  tie all my social networds together somehow

13.  Stay connected w/ friends

14. New ideas for Marketing

15. get new ideas in general

16. Learn to do new things

17. become a better land expert

18. take advantage of freebies

19. get Agents to refer to me first

20. Build lease/rental repeat and referrals

21. Find new social media outlets to expand my business

Thats all I got for now.

 

Feb 09, 2011 06:36 AM
Lydia Lucas
Prudential CT Realty - Milford, CT

Kate, while I may not have 30 off the top of my head, at the moment my goals include

1. get in the top 3 for all my top keywords in the search engines

2. build a Facebook business page and create some buzz

3. really flesh out my Twitter presence and continually build my following

4. BLOG BLOG BLOG :)

5. generate leads as a results of all this

Feb 09, 2011 12:53 PM