#17 of 100: Why Recycling Cans Is Better Than Being a REALTOR

Real Estate Agent with Zuber Group Real Estate

If you jump right in the first second you meet somebody and say, I’m a REALTOR! First of all, who on this planet hasn’t been a REALTOR at one time or another? Secondly, the public perception of real estate agents, more times than not, is related to being: Liars, Crooks, Worthless, Useless or a Joke.

Being a REALTOR is about building relations & connecting with people. So, when you meet someone for the first time, you need to start conversations off about them. How? By asking about their family, their occupation, their recreation, or their dreams. It’s called F.O.R.D.

F.O.R.D. – Family, Occupation, Recreation, Dreams

We talk about their family. I ask how their career is going, whether the economy has had an impact on them. If that doesn’t get much response I’ll go to recreation. “Do much skiing this year?” “Catching any fish these days?” “How about those Cowboys/Steelers/Broncos, etc.?” Or move on to dreams. “When was the last time you took a vacation? If you could go anywhere in the world, where would it be? Really? Why?”

It’s simple compassion. Succeeding in real estate means genuinely caring about the people you do business with. That does NOT mean you have to be best friends with every client or call them up and invite them to your house every weekend. It just means you take the time to settle in and focus. Tell a joke. Talk about the weather.

Engage your listener by opening up with something other than your message to see how they respond.

Pimped Out Shopping Cart- FunnyChill.comWhen someone who has never met me before, asks what I do for a my career … I always say: “I collect & recycle cans, you should see the new shopping cart I just got in my garage, it has awesome rims and rolls nice & smooth”.

I bet you’re asking, why in the hell would he tell anyone that?

Simple … because it’s unusual, it’s not boring, it’s unexpected and it usually gets a good laugh.

The funny thing about using this getting-to-know-you approach is that the conversation always leads back around to business and to what I really do, which is: Build relationships, provide out of this world service, connect with people, use creativity & communication skills for marketing strategies, negotiating & closing … Which all relates back to being a professional REALTOR.

… and now they can’t wait to start referring their friends, colleagues, family members etc.


Craig Zuber- Story #17 of 100 over the next 100 days

100 Stories 100 Days

Unrelenting Real Estate Truth

Deep down, people want the truth. Yes, of course they want quality & service & value & entertainment … 

But above all, they want someone that they can trust.

… and if they don’t, why would you want to do business with them?

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#16 of 100: Why Should I Buy The First House You Showed Me


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Chris Miller Nevada Land with Water Rights
Vegas Grand Realty and Property Management - Mesquite, NV
Land with Water Rights For Sale

Good job Craig, I really like your approach.

Feb 04, 2011 03:40 AM #1
Trisha P Realty Group
Realty Executives - Leavenworth, KS
"Holding the Keys to Your Dream Home"

Love it! I am definitely going to start using this advice.  Thanks, I love following your posts.  Keep up the good work.

Feb 04, 2011 03:42 AM #2
Kim Inman
Mountains to Lakes Real Estate, Inc. - Harriman, TN
CRS, Broker/Owner

Another good post...helps me remember why I chose this profession.

Feb 04, 2011 05:09 AM #3
Laura Sargent
Carolina One Real Estate - Mount Pleasant, SC

That's great!  My cart is going to have ribbons and balloons... I want to be noticed doing all the collecting!

Feb 04, 2011 05:13 AM #4
Michele Miller ~ REALTOR®, LMC, HSE, CHS, SRES, CMRS
ERA Key Realty~Worcester County Realty Group - Worcester, MA
'Helping You Make the Best Move"

Love your cart Craig and love your approach!

Have a good weekend!

Feb 04, 2011 06:15 AM #5
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Craig Zuber

Eagle Idaho Real Estate
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