Knowing well in advance that I would obtain a listing in January, I went out in September and took a nice lush green photo of the property. I felt it would bring nice attention to the gorgeous yard and landscaping. I also felt that it would make it "Pop or Standout" among the other listings with brown yards, bare trees.
Two questions arose with my MLS photograph .. did it make the listing appear that it had been on the market for a long time (out of season photo)? Was it deceitful to use this photograph with green grass in this season? I answered to both ..
- No, on the impression of a lengthy listing as the days on market were readily available on MLS for the agents to view. Also homeowners often have great pictures of their homes that are taken at a more seasonal flattering time and are often used by agents.
- It is only deceitful if I was trying to cover up something like photo-shopping out a huge water tower behind the home or unsightly power lines or transformer in the distance. This was a photograph that was not enhanced.
As listing agents we are called upon to be creative in our marketing and responsible for presenting the home in its most enticing manner. Simple thoughtful use of proper photography to present a home is not only good marketing but a responsibility of a listing agent. This includes thoughtful pictures on the interior that have good lighting, staged pictures (clean off the refrigerator magnets & counters, etc.). If a simple task as good pictures gives the viewer that wonderful first impression, why not take advantage of every opportunity to sale the home?
Was it deceitful ... no it was just good marketing!