Video Series [#2] - So You Want to Do Video? Let's Talk

Education & Training with Tech Training for You!

In my previous post, I introduced you to some of the basic concepts and terminology of the video editing process. I haven't shown you how to do the edits yet, but we will get there. The comments on my first post provided some good feedback and I appreciate that. Before we get into editing video (in a future post) let's step back and talk about what your goals and expectations should be in working with video.

Video is going to be an excellent way for you to stand out in the crowd. If you don't think video is a popular format, reconsider how many youtube videos are watched on a daily basis! People love videos. (Google does too for that matter.) You are not expected to be a professional videographer nor do you want to invest your valuable time to in hopes to attain to cinematographic oscar greatness. Does that mean that you can post some really poor quality attempt and call that acceptible? No. "Click" - that was the sound of somebody browsing away from you!

My goal is to teach you some basics that will go a long way and make sure we "raise the bar" in what you are able to produce and make public. So you want to do video? Let's talk:

Do you need to use video editing software at all? No, you do not. If you want to simply do a short message (a single clip of video) and upload it - that works! (see example from Tim Maitski - he left me a video comment on my last article)

Have you heard of Dale Chumbley? Well let me introduce Dale to you. He is a real estate agent out in Vancouver, WA. (be sure and check out his intro video on his home page via link above, creative!) Dale is one to look to for not doing it "just like everyone else" does. Do you think he stands out in the crowd? Absolutely. Dale posts very frequently, in fact, his blog is a 365 things to do type of blog (one of the originals, not a 'copy-cat'). So IF he spent hours doing video editing, he would not be able to maintain the frequent schedule. Creating videos can be similar to blogging then. They can be short, uncomplicated, and frequent.

Here's a sample featured place video from Dale:
(simple huh? turn on the camera on your iPhone and begin recording and the audio is rather good for no external mic - my only suggestion to everyone with iPhones... turn the phone into landscape mode to better match the widescreen box where videos need to fit into)

What kinds of video productions can be made? You could do a short agent bio and introduce yourself; You could do a community tour video; You could do a walkthrough video of the house; You could do testimonial videos from select previous clients; You could feature local businesses; and the creative possibilities just go on and on.

Why would you want to learn basic video editing skills?  Video editing lets you think non-linearly. Let's say that you are going to feature a local business, a restaurant, and you have a set appointment to come and interview the owner. You're running behind and make your appointment just on time. You record your interview and it went great. Next you go outside and take a nice clip of the front of building and the surrounding area. Later that day, the owner emails you a couple nice photos of the restaurant that were taken at the dinner hour when everybody is there. NOW in your video editing app, you can make a composite all the elements in the whatever order that you want. Maybe you'll put the exterior front clip first even though you didn't shoot it first. Remember the days of recording songs on the radio on your cassette player? You played back the tape in the exact order that you recorded it. Now in the days of iPods and all things digital, you press shuffle and voila!

"Can Realtors® really produce a video worth watching? I mean c'mon! really??" Carl, in my last post commented, "Many agents can't even take pictures, and now you want them to make videos??!!" ... Carl, I agree there are some really sorry looking listing photos out there! So you my reader, if you cannot tell the difference between a good and bad listing photo, then perhaps the video topic isn't for you. But my classroom attendees, I have confidence in you. You are already ahead of the crowd because you are here doing that blogging thing - and that right there has put you ahead of the pack in my eyes. So I'm teaching the type of people that already have proven themselves. You realize that you don't just turn on the camera and hope for the best and then post whatever comes out. If it doesn't work on your early attempts, then don't post it (or do a members only post to get creative feedback). Come back to class, join the newly formed video bloggers group here on AR, and WATCH what others are doing. When you see something you like and have an "aha moment" then you will go back to the drawing board. You don't NEED to do video, but if you try it and it clicks for you then I think you have an advantage and will help you stand out. I'm going to hopefully give you some assistance in your attempts to find out. :)

So this series is not just about how to use video editing software. It is more about sharing and discussing ideas about what you can do to make GOOD videos. Videos worth watching.

If you are ready to get serious about using video in your marketing plan, consider coming to my premium online class called "Video Essentials for Business." That link will take you to the page to tell you more about the class. The class is a set of pre-recorded training videos to teach you what you will need to know to produce quality videos for your YouTube channel. I hope to see you in class! :)

To read more posts about video editing, check out my list of posts in this video series

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Julia Hull
California Real Estate Mart, Inc. - Modesto, CA
Realtor Modesto, California

If people can't see you how will they really get to know and like you. :))


Thanks again!!

Feb 04, 2011 10:42 PM #22
Kathryn Maguire (757) 560-0881 - Chesapeake, VA
Serving Chesapeake, Norfolk, VA Beach

Just what I needed!  I have committed myself to doing video this year and here you are with the right information at the right time.  Thank you!

Feb 04, 2011 11:52 PM #23
Barbara Hensley
RE/MAX Properties - Rockwall, TX
Homes for Sale in Rockwall County, Texas

Craig, thanks for another great on-line class.  I have my team meeting each Thursday and homework for this week is a challenge to my two team partners to read your posts on videos and we will be discussing in our meeting.  If your ears happen to be burning next Thursday at will know you and your classroom are the subject of our team meeting in Rockwall, Texas.  THANKS!!!

Feb 05, 2011 02:18 AM #24
Steve, Joel & Steve A. Chain
Chain Real Estate Investments & Mortgage, Steve & Joel Chain - Cottonwood, CA


I appreciate your encouraging post.  Video does take effort to create something that will capture viewers attention. Developing a good fit and style takes a bit of time, but is well worth the effort.



Feb 05, 2011 02:19 AM #25
Craig Daniels
Tech Training for You! - Staten Island, NY
Technology Instructor/Project Consultant

Everybody - thanks for your great comments!

Barbara - hey there's a burning feeling in my ears and seems to be originating from TEXAS :)

I'm working on my #3 post now - hope to have it up today - be sure and check back

Feb 05, 2011 02:56 AM #26
Robin Dampier REALTOR®
Coldwell Banker King - Hendersonville, NC
Hendersonville & Western NC Real Estate Source

Another great post and comments.  I bet Mark Walser of Kodak and Video Contest would have some good comments to add as well re video.  Hopefully he will join the new Video Group as well.  Now waiting for the next lesson.  Thanks so much.

Sue of Robin and Sue

Feb 05, 2011 03:39 AM #27
Craig Daniels
Tech Training for You! - Staten Island, NY
Technology Instructor/Project Consultant
Feb 05, 2011 03:42 AM #28
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Craig.. This group is so much fun.. Your video and guides are fabulous


Feb 05, 2011 03:59 AM #29
Lee & Pamela St. Peter
Berkshire Hathaway HomeServices YSU Realty: (919) 645-2522 - Raleigh, NC
Making Connections to Success in Real Estate

Craig, your tutorials are really getting some of us up off the fence and out with the cameras!  I thought Tim's video message to you in your first post was brilliant!  I'll start sending my clients prospects a video from me welcoming them and introducing our services - great idea. 

Now Dale Chumbley is just great!  His intro video on his website is creative, fun to watch and memorable.  All things we want for our readers right.  Thanks for highlighting him! We need to get him back in the rain!

P.S - Thanks again for all the support for VBloggers!!  We're up to 56 members!!!!  YEAH!!!!!

Feb 05, 2011 04:59 AM #30
Denise Hamlin, Broker/Owner
Cardinal Realty ~ 319-400-0268 - Iowa City, IA
Helping Happy Clients Make Smart Choices

Thanks for the great tips Craig. It took me the longest time to put a picture of myself online. Progressing to video is hard for me, but I will get there. Reminders like this that I really need to get with the program put me another inch closer.

Feb 05, 2011 05:00 AM #31
Barbara Altieri
Kinard Realty Group - RealtyQuest Team, Fairfield and New Haven County CT Real Estate - Shelton, CT
REALTOR-Fairfield County CT Homes/Condos For Sale

HI Craig -- I am looking forward to learning more and 'raising the bar' with you.  We learn so much from each other and there's certainly a lot to learn with video -- the new frontier.

Feb 05, 2011 09:21 AM #32
Don Wixom
RE/MAX Executives Nampa, ID - Nampa, ID
"Looking out for your next move..."tm

Craig, thanks for the tips and encouragement! I had fun with my last video while learning Windows Movie Maker software. I think the key: Less is more!

Feb 05, 2011 12:58 PM #33
Glenn Roberts
Retired - Seattle, WA

Signed up already. And the crepe video by Dale has ideas streaming through my head. Thanks

Feb 06, 2011 01:08 AM #34
Vickie Nagy
Coldwell Banker Residential Real Estate - Palm Springs, CA
Vickie Jean the Palm Springs Condo Queen

Thanks for introducing me to the video bloggers group. I'm off now to see what I can learn.

Feb 06, 2011 04:00 AM #35
Adrian Willanger
206 909-7536 - Seattle, WA
Profit from my two decades of experience

Craig~I enjoyed your 1st video post so much I had to check out the second, what I like is the simple pain talk and a well written blog with great links to other AR members, very well done.

Feb 18, 2011 12:06 PM #36
Sonja Adams
Samson Proprties - Purcellville, VA

Great series!  Love it...are you really using an iphone for your video?  I've been thinking of getting a flip camera, but i have a camcorder, itouch and my I need more?  This is getting me can be done anywhere...thanks for this series!

Mar 10, 2011 03:00 AM #37
Craig Daniels
Tech Training for You! - Staten Island, NY
Technology Instructor/Project Consultant

Sonja - take videos with what you have and see how the quality rates... you might not need anything else. I highly recommend something capable of 720p widescreen HD though. It is so much nicer than standard def videos. thanks for visiting! :)

Mar 10, 2011 04:39 AM #38
Retired Notworking
Tallahassee, FL

It takes a bit of expertise to create a good video that others will enjoy and/or spend more than a minute on unless it is compelling. I'm going to venture into it and will try to keep mine short and sweet.

Jul 29, 2011 02:52 AM #39
Suzanne Martin
Suzanne Martin, Broker - Laguna Niguel, CA
Your South Orange County/North San Diego Broker

Craig, Thank you for putting the links into your blog.  I though that Dale's video on his website was sooo cute and all of your information was inspiring to me.  I have been reading and reading and reading, but I'm just not making progress.  It seems like I may be the type that needs "training" on video taking and editing.  Do you have any recommendations for me?  I have a zi8.  I took a practice video in my house and it was lousy!  I shook, stammered on words and it just wasn't good.  I then took that  video and tried to edit it on my arc software, but I couldn't even figure that out!  Yikes. I need help.  What do you think I should do to learn this?  Thank you, and keep up the great blogs!  Suzanne

Jan 24, 2012 09:28 AM #40
Craig Daniels
Tech Training for You! - Staten Island, NY
Technology Instructor/Project Consultant

Suzanne - I'm happy that you are taking the beginner steps in video. Practice lots and see what works (as Richard Yates says, he is on of our AR video bloggers!) Watch others often - two groups to keep going back to to WATCH are vbloggers and also youtube thursdays. When you see something you like, engage in the comments with the author to talk about what they did and how they made it work. We want to see your personality but you don't have to be a perfectionist, otherwise it will take too much time to produce and it is very hard to produce anything. Three things that help make a more quality video are (1) tripod for stability (2) proper lighting (outdoors is always good) (3) audio - lapel mic when possible (great $25 investment) - Does the zi8 have an external mic jack? I think it does but not sure. If no external mic then you have be fairly close to the camera for better audio. I'm always here if you want constructive criticism of anything you have made - just email me! :) 

Jan 25, 2012 05:29 AM #41
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