Why Stage the Master Bedroom?

By
Home Stager with Room Solutions Staging, Portland OR

We've heard that home staging is an effective marketing tool especially when it's part of the total package including a great listing agent, realistic pricing, a home in good condition, and sellers who understand that property presentation is critically important.  The rooms we recommend staging include the main living areas (living room, family room, kitchen, dining, etc.)  As professional stagers, we also advise staging the Master BedroomWhy?

Buyers make emotional connections with homes they're viewing ... and an empty room with 4 blank walls only allows them to see flaws and imperfections in the paint, flooring, windows, etc.  Buyers (and women in particular) like to view the master bedroom as a peaceful oasis away from the day's hustle and bustle.  It's often said that a beautiful master bedroom helps buyers make that important emotional connection to the home.

Here's a master bedroom in a home we recently staged. The home is modestly priced for a first-time buyer or someone needing more space.  Here's how the master appeared on our first visit - fine for living in, but not enough impact for selling ... 

       portland oregon home staging

We knew that this room had the potential to help a buyer fall in love with this home ... so we recommended staging it.  We also suggested painting the walls a warmer color.   Here's the final outcome ...

home stagers portland oregon

If you're selling or listing a home, contact your local professional home stager.  You'll find lots of them listed right here on Active Rain!

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Room Solutions Staging offers expert home staging services in Portland, Oregon to homeowners, real estate agents, and builders. Our proven home staging techniques will help reduce your property's market time and maximize your equity. We'll prepare your property or listing to look appealing to your target buyer for the online photos as well as for in-person viewings. Our owner and principal stager Maureen Bray is a nationally-recognized home staging expert who enjoys sharing her passion for staging with others.  To schedule a Verbal Staging Consultation filled with our staging tips and advice, contact us @ 503-246-1800.

Room Solutions Staging

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 2014 Top Ten Professional Stager of the Year - U.S.

2013 Top Ten Professional Stager of the Year - U.S.

2012 Professional Stager of the Year - Western U.S.  

Houzz Customer Satisfaction Award - 2015 and 2016

Angie's List Super Service Award - 2010, 2011, 2012, and 2014

~  Past President of the Real Estate Staging Association National Board ~

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"Staging That Sells Portland Homes"

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Topic:
Home Selling
Location:
Oregon Washington County Portland
Groups:
Staging "Before" & "After" Pictures
Home Staging
Services for Real Estate Professionals
Stage It Forward...
Portland Metro Real Estate
Tags:
home staging advice portland oregon
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Rainmaker
484,451
Cindy Westfall
Premiere Property Group,LLC Portland Metro & Suburbs Oregon - Tualatin, OR
ABR,GRI Your Tualatin & Portland Metro Real Estate

Hi Maureen, the master is the new oasis of calm (well supposed to be) and when staged to show this, it can make a huge difference. Your before and after is a perfect example.

Feb 04, 2011 03:19 PM #18
Rainmaker
823,778
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Kathy ~ We include the master bedroom in all our staging packages, but clients sometimes ask if they can "take it off" to save money.  We always encourage them to have us stage it because it's a very small cost for a big payoff.

Ginger ~ you must be psychic :-)  The sellers emailed me today, "is that our house? Amazing!"

Tessa ~ Glad you're on the same bandwagon!  (And thanks for your very kind comment about my new photo.  I'm very camera shy but bit the bullet and got the new one at the RESA conference last weekend.)

Janet ~  Thanks, it's just going on the market today ...we're keeping our fingers crossed for our clients!

 

Feb 04, 2011 04:37 PM #19
Rainmaker
823,778
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Kathy ~ The white walls just made the room feel flat -- and the new color also highlighted the vaulted ceiling too! 

Valerie ~ I like your "warm, comfy, romantic, elegant" emotional points ... and agree 100%.  Good to see you here again! 

Beth ~ I hope that your clients understand the importance of staging the master.  It really can instantly make a house seem more like "home."

Beverly ~ You're so right .. the master should look like one  :-)

Debbie ~ Glad to see you agree ... you're such a good supporter of our staging posts -- THANK YOU!!

Sharon ~ That perceived value is an excellent point.  In today's challenging market, sellers need to do everything possible to make their home stand out from all the rest.

Cindy ~ you got it ... and I like your description "the oasis of calm."  At least that's how we like to it appear!!

 

Feb 04, 2011 04:43 PM #20
Rainmaker
271,173
Cathy Lee
CL Design Services Home Staging - Danville, CA
ASP, IAHSP, RESA Danville, CA

This staging makes me want to move right in and stay forever!! Beautiful!!!

Feb 04, 2011 05:16 PM #21
Rainmaker
492,290
Kathy Nielsen
http://atlantahomestaging.net - Marietta, GA
Atlanta Georgia Home Stager

I'm moving in with Cathy Lee. You truly turned this bedroom into something spectacular. 

Congratulations. Your home staging is being featured in the group Staging Before and After Pictures.

Kathy

Feb 04, 2011 11:06 PM #22
Rainer
440,823
Sally Weatherley
EXIT STAGE RIGHT - Vancouver, BC
Vancouver Home Staging, Home Stager Vancouver, B.C

Maureen - A beautifully presented Master Bedroom really does tug at the heart strings.  I love the new, updated furniture.  The original furniture was looking very dated '80's.  Simply lovely.

Feb 05, 2011 02:08 AM #23
Rainmaker
343,109
Julia Maher
Nestings: Connecticut Home Staging and Model Homes - Fairfield, CT
Connecticut Home Stager

HUUUUUUUUUUUge difference!  These "before 'n' after" photos tell the whole story - and reasons why - the MBR should always be staged for maximum impact.  Julie

Feb 05, 2011 03:12 AM #24
Rainmaker
823,778
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Cathy ~ You're welcome anytime I'm sure  :-)

Kathy N. ~ Thank you for the feature!!

Sally ~ A few small changes go a long way don't they? Sellers can really benefit from working with a professional stager.

Julie ~ Staging for maximum impact -- that is our goal!

 

Feb 05, 2011 05:28 AM #25
Rainer
45,540
Linda Esposito
HouseSetters Home Staging Services - Rhinebeck, NY
NY Expert Home Stager, New York Home Stager Blog and Instructor

Hi Maureen-I always say if your budget will allow it, you should show people where they are going to relax as a family, where they are going to share a meal and where they are going to sleep. I substitute a blow-up for a real bed if the clients need a no frills package and then pray it stays inflated!

Thanks for you post. You don't allow re-blogging so I can't share your thoughts with my followers :(

Feb 05, 2011 11:35 PM #26
Rainmaker
227,302
Michelle Finnamore
Toronto GTA, Alliston, Newmarket - Vaughan, ON
Preparing your property for sale

HI Maureen, you are one very talented stager! Between the change in the wall colour and the warm colours used to stage this master bedroom lets you imagine yourself relaxing there. Great work!

Feb 06, 2011 01:09 AM #27
Rainer
255,449
Mary Stewart
HomeTrust Real Estate, LLC, Homes for Everyone - Wilsonville, OR
Wilsonville and Surrounding Portland Metro Areas

Hello Maureen, the transformation from what was and what you were able to do is wonderful.  Very inviting and easy for a buyer to imagine themselves there.  Very very nice.  Thank you for sharing and I cannot agree more on the importance of having this done.

Feb 06, 2011 06:00 AM #28
Rainmaker
434,092
Kristine Ginsberg
Elite Staging and Redesign, LLC - Short Hills, NJ
NJ Home Stager

Maureen - great blog -Master bedrooms are king in today's market! Love the transformation you made in this room. The furniture made a world of difference - I love dark furniture contrasted by a warm, neutral wall color! Beautiful job as usual!

Feb 07, 2011 05:57 PM #29
Rainmaker
823,778
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Linda ~ Thanks, I like your "formula" on which rooms to stage and agree  :-)

(As for the reblogging, I just read a post that said it may impact Google's assessment of your website -- need to do more research on that one)

Thanks so much Michelle ~ I really appreciate your kind words.  Guess what?  I just found out that this home sold in 12 hours!!

Mary ~ It's so good to hear that you agree with the importance of staging!  We love the Realtors on A/R who take the time to comment on the staging posts  :-)

Kristine ~ I like the effect of that dark furniture too, thanks as always for taking the time to comment.

Feb 08, 2011 04:07 AM #30
Rainmaker
216,997
Margaret Oscilia
Creative Concepts-Home Staging and Contracting, Salem Oregon - Salem, OR
Home Stager, Salem Oregon

Yesterday I was consulting with a couple who are so hesitant to stage their home, despite only a few showings in five months and lowering their price.  These sellers were wise to improve their look and congratulations on such a speedy success to add to your statistics!  Great work as usualy Maureen!

Feb 12, 2011 01:50 AM #31
Rainmaker
823,778
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Margaret ~ Smart sellers realize it's best to let the professionals handle the marketing of their home!  The best team involves a motivated seller + a smart listing agent + an experienced professional home stager = SUCCESS!

Feb 12, 2011 03:19 AM #32
Rainmaker
328,594
Sam Cooper
HER Realtors - Pickerington, OH
Sam Cooper HER Realtors

Maureen, what a drastic improvement! Best wishes, Sam

Feb 14, 2011 06:15 AM #33
Rainmaker
823,778
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Sam ~ it's great to hear from another Realtor that you recognize the difference that staging makes in a home's presentation -- thank you for stopping by to comment!

Feb 14, 2011 06:21 AM #34
Rainer
140,489
c m
Colorado Springs, CO

We very, very rarely get the opportunity to rent furniture, and generally work with furniture that resembles the furniture above in your before picture! What a difference it makes to work with updated furnishings! Nice work...Great new profile pic, too! =o)

Feb 15, 2011 02:17 PM #35
Rainmaker
823,778
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Cheryl ~ In our area we have a number of good furniture sources.  Thanks for your kind words, much appreciated.

Feb 15, 2011 02:31 PM #36
Rainmaker
175,619
Cynthia Bartch
Granville, OH

As Anna stated before me Maureen I would have never guessed it was a master. Now after your hard work and creative genius, it looks like Master Bedroom should!!! Love that color, it really warms up the room and your use of accessories are the perfect touch.

Feb 16, 2011 02:35 AM #37
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Rainmaker
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Maureen Bray Portland OR Home Stager ~ Room Solutions Staging

"Staging Consultations that Sell Portland Homes"
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