Don't Understand The Importance of Social Media? See Dan Snyder

Education & Training with MarQeteer


Nuff SaidI'm not even a Washington Redskins fan, but when I read about Skins owner Dan Snyder demanding the firing of the writer of an article in the Washington Post called "The Cranky Redskins Fan's Guide to Dan Snyder" I just HAD to take a look.  

I'm a football nut...just love a good football game.  My favorite sports radio/tv personality is ESPN radio's Colin Cowherd, who is so good at cutting to the core of the truth of a situation that it's almost painful sometimes.  This scenario with Snyder reminds me of my two favorite Cowherd quotes:

"Arrogant people just don't get it...and they don't GET that they don't get it."

"Reputations are EARNED."

It is these two principles that really get to the heart of why social media is so important in business.  People care more and more who they're giving their money to for a product or service.

The laundry list of failings in the above mentioned article (including apparently costing Bill Gates over $100 million) is staggering.  Because there seem to be facts backing up the claims, it makes Snyder's reaction even more deplorable.

He demanded the firing of of the writer of the article or he will sue the Washington Post.  Never mind that it takes a team of editors to determine what written material actually gets printed.

Even more interesting is an owner who holds his coaches accountable by firing them, yet can't take criticism himself and threatens a lawsuit.  This is the epitome of the kind of "business owner/executive persona" that has been eroding corporate America for the past 20 years:  Do as I say, NOT as I do.

So what does all of this have to do with your business and how you use social media?  Simple.  The general public is easily swayed, especially in an economy like this.  Any high profile example of poor business behavior like this feeds into the public perception of businesspeople (READ: "The Man") being fakes when money is at stake.  Even you or me.

People look more and more to social media because they look at our interaction with other people.  Are we nice?  Are we thoughtful?  Do we fight our personal battles on our public Facebook wall?  Make no mistake...we are being judged by most everyone we approach for business.

Social media allows people to make a more educated judgement on whether or not to do business with us.

Click on the link above and take a look at just some of what is in there.  Imagine if that was his "Info" wall on Facebook.  Yeah, I wouldn't want anyone to see it, either.  In a way, it might as well be his Facebook wall for all the judgments being placed on him.

All things being equal or unequal, people do business with people they know, like and trust.

It's all about accountability...and not just for the GOOD stuff.

Oh yeah...and reputations ARE earned.  Mine, yours, everyone's.


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Mel Ahrens, MBA, Kelly Right Real Estate
Kelly Right Real Estate - Hood River, OR
Customized Choices for your Real Estate Needs

One more notch on Synder's list of poor choices.  Why Shanahan wanted to work with him surprises me.


Feb 04, 2011 05:42 AM #1
Nicole Arsenault
Huntsville Houses For Sale (Level 10 Realty) - Huntsville, AL
Huntsville, AL Real Estate

I love Cowherd, and I agree with your assertions as well.  I totally agree that reputations are earned and just want to say that good reputations can often come out of bad situations and how you handle them.  You don't have to be 'perfect' all the time and get everything right, you just have to make it right, if it is not, and not run from problems, especially if you created them.

Just my two cents...

Feb 04, 2011 05:48 AM #2
Mark Boyd
MarQeteer - Lancaster, PA

Thank you Mel & Nicole!  Nicole, thank you for your insight "good reputations can often come out of bad situations and how you handle them."  That's huge.  We all make mistakes (Lord knows I've made my share), but it's how you handle them and grow from them that matters.  Have a wonderful weekend and thanks for stopping by!

Feb 04, 2011 05:59 AM #3
Gerard Gilbers
Higher Authority Markeing - Asheboro, NC
Your Marketing Master

Some of what's in the article might explain why local sports nuts say it will be more than 10 years before the skins make it back to the super bowl. 

Feb 04, 2011 10:50 AM #4
Mark Boyd
MarQeteer - Lancaster, PA

Nice point, Gerard!  The Redskins are profitable despite all of this, but they're a losing team (86-106) under Snyder's ownership.  I've worked for business owners like this...people who don't care if their product or service is shoddy as long as people will pay for it and they're turning a profit.

Feb 04, 2011 11:02 AM #6
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