Say Hello to Jake!
One fine day, Jake entered the wonderful world of real estate sales. He went to school at night, passed his test and found an office to bless with his presence.
On his first day as a licensed salesperson, his new broker greeted him heartily and said "Welcome Aboard! Here's your desk, here's your phone, best of luck to you!"
Jake was a little befuddled by this, but he did his best to do as he was told. He spent the first few months of his real estate career learning about cold-calling strangers, door-knocking neighbors, holding open houses for other agents and convincing For Sale by Owners (FSBO) sellers that they couldn't possibly succeed without him.
By Jake's third month in the business, he was working with two marginally-qualified buyers who refused to commit to him exclusively, one FSBO who said he'd be happy to pay Jake a co-op if he brought a buyer, and a seller who planned to list his home "sometime next year." He was farming his neighborhood and half-heartedly calling a few expired listings every week.
Jake was discouraged, to put it mildly. His bank account was dwindling, his enthusiasm was fading and he didn't see anything fun about being self-employed. In fact, the daily drudgery of the 9-5 was looking pretty good to him right about now (and, frankly, to his wife as well who was having a hard time putting on her happy face every day.)
In short, Jake was on the verge of failure.
Copyright Jennifer Allan 2007