The Business Plan of New Agent Kevin.
It is 2011 and where does a a first year rookie Realtor start with a plan? First, I needed to identify my ideal client. I sent out a letter to limited people(about 100) that I am a full time Realtor. The theme of letter was "I am your home counselor". My philosophy in serving a client's needs is from a hyper local perspective. It is about knowing and being able to establish value based on local conditions and knowledge. I will give advice to homeowners based on the local factors that impact the value of a home so the price can be selected and together we can develop the best marketing strategy to get it to sell to the Right buyer at the Highest price possible. My ideal client is local and may actually stay local. That will include move up, move down, first time buyers and divorce situations as well as local people who are having financial difficulties.
I defined my USP (Unique Selling Proposition) or what are reasons a home buyer or seller would feel comfortable with me. I am an honest, caring and positive person. I negotiate from knowledge (about the market and about the parties involved) and with an attitude of win-win. I am part of the fabric of our communities. I am good listener and put the client's goals ahead of my own. Lastly, I am loyal and faithful like a Golden Retriever.
Now I need a road map, my business plan for this year. Sales come from contacts. My wife, Linda, has two thousand contacts. My list is at 150. You need activities that have positives and gives people a chance to get know you. I have targeted five groups; giving back to kids/schools, golf, cancer (since I am a Cancer survivor), town politics (behind the scenes) and Chamber of Commerce. Next, I need to develop my data base around these groups with new contacts and map out quarterly goals and informational campaigns for each group. Some people farm geographic areas. I decided to farm interest groups.
In the realm of schools/kids, I have gotten involved with a group trying to raise funds for a building on the High School Athletic Fields. I am on a committee to create a "brick walk" where parents will buy engraved bricks for their children.
I am starting a McCaffrey Golf League and am looking forward to an excuse to play more golf this year (if the snow ever melts).
I have volunteered to help with support groups at the local Cancer Volunteer Center.
I will meet the new and existing Brookfield Chamber Members to develop them into referral venders. I will find other people that they need to meet and provide them with any resources I might know of to help grow their businesses. I will also take advantage of chamber seminars on improving prospecting methods.
As a member of the Republican Town Committee I will expand my involvement in the political process by attending meetings and providing ideas and support in order to make Brookfield a better place.
In addition, I will continue to use social media tools to expand my contact base. I will also need to improve my basic computer skills by taking classes. Other skills I need to improve this year are sales techniques and processes and using social media effectively. My personal development also needs to be addressed and I will execute a physical workout plan and define family goals. I will formalize this by working out 5 days, golf weekly, a quarterly sales training event, social media daily and family calls to kids weekly and wife events every 24 hours. (Linda wants to know what that means)
Networking needs to be part of my being and my daily plan.
The 2011 plan will be formalized and in writing by this week as I have my meeting with my Boss (Linda) on wednesday.
I have to admit, as a comuting, corporate person for 40 years, that I have enjoyed the people I have met and getting involved in the community these past several months since I "took the plunge" into Real Estate. I like the feeling of participation and contribution on the local level. I can make a real difference in the lives of those around me. Being a Realtor is about more than selling houses.
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