SEO and Blogging - The Importance of Visibility and Placement

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Education & Training with Executive Director of Education at eXp Realty
https://activerain.com/droplet/55W

SEO and Blogging - The beauty is in the "Eyes" of the beholder

Last week we did a class called "Are You Invisible" and had a great turnout with guest speaker Gary Clayberg from WA.  One of the topics during the SEO and Blogging discussion was about heat maps that show and reveal how the "eyes" of your traffic and visitors see your site and the search engine results. It's absolutely fascinating when you think about it, and it most definitely should be thought about after you read this.

Think of how long you spend reading a blog post vs skimming, or how much time you spend on that Google Search results page.  Do you scroll down?  Do you go to page two or three when there are seven million pages returned?  No. If you do, then you are unique and have way too much time on your hands. lol~  Take a look at these visual heat maps and then look at your own SEO results and your sites and Blogs. 

The research and results I'm sharing below apply to search engine optimization and your marketing efforts so I hope this helps.  How important is page positioning and rank in both Organic and Pay-per-click search results for visibility and click through in Google?  The new Eyetools Eye-Tracking Study verifies it's very important.  Notice the areas below the red-line and to the right of the page on the search example below.


Image source: Eyetools.com

(PRWEB) -- A joint eye tracking study conducted by eye tracking firm Eyetools and search marketing firms Enquiro and Did-it.com has shown that the vast majority of eye tracking activity during a search happens in a triangle at the top of the search results page indicating that the areas of maximum interest create a "golden triangle." Snippet courtesy of PRWEB

There's a theory that the cosmetic appeal and placement of content on your Blog or site does make a difference.  It can and will have an impact on the results you're getting from your SEO and Blogging efforts.  It's not just content that is King, but where it's most "visible" and most viewed can truly help build your kingdom.  Are you like me and saving the punchline or important quotes for the wrong spot? :-O


Image source: Eyetools.com

Researching this was an "eye" opener for me. (pun intended)  I'm warning all readers that this information may require you to do some rearranging and house-cleaning on your sites for the eyes that you're trying to reach too. 

Here's the part that most readers and viewers will miss according to the heat map image above: "No idea is so outlandish that it should not be considered with a searching but at the same time a steady eye."  Winston Churchill  "The way to see by Faith is to shut the Eye of Reason."  Benjamin Franklin  "That old law about 'an eye for an eye' leaves everybody blind.  The time is always right to do the right thing."  Martin Luther King, Jr.

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Rainer
69,514
Chris Mayr
D3 Interactive Marketing - Orlando, FL

I have 2 clients that kill me.  One is and engineer and the other is a English Lit major.  Both run unrelated companies, but they both believe that more is more and web sites are not complete without scads of information on each page. 

I set up a landing page with my way (bullets and graphics) and a landing page their way (scores of information).  Showed them we out performed them 3 to 1.  Both couldn't get away from the overtext and both still wonder why each lead costs them as much as it does.

 

Feb 07, 2011 11:54 PM #47
Rainmaker
1,527,894
Brian Madigan
RE/MAX West Realty Inc., Brokerage (Toronto) - Toronto, ON
LL.B., Broker

Brad,

 

This is very significant. It does suggest a rearrangement in terms of presentation. Thanks,

 

Brian

Feb 08, 2011 12:08 AM #48
Rainmaker
343,918
Stephen Howell
Coldwell Banker Residential Brokerage - Annapolis, MD
Annapolis MD Homes For Sale 443-994-8043

This is very interesting ... I'm not quite sure what to do with it yet.  But, now that I'm aware of this, as I browse google.com or activerain.com, I'm sure I'll see things differently!!!

Feb 08, 2011 12:19 AM #49
Ambassador
876,996
Connie Harvey
Pilkerton Realtors - Brentwood, TN
Realtor - Nashville TN Real Estate

Brad, Very interesting. So much to learn still and so little time!!!

Feb 08, 2011 02:08 AM #50
Rainmaker
3,194,620
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Home and Condo Specialists

Hmmmm, rethink, redesign...much to  think about and improve upon!

Feb 08, 2011 02:26 AM #51
Rainer
137,004
Brent & Deb Wells
LivingWell Properties - Prosper, TX
Prosper TX

Brad,

Yup I have seen something like this before when it comes to user interface design models at PARC. The big thing is understanding how humans think, behave and respond. Great stuff and thanks for sharing...

-Brent

Feb 08, 2011 02:27 AM #52
Rainmaker
489,021
David Krichmar
www.DaveYourMortgageGuy.com - Legend Lending - Sugar Land, TX
DaveYourMortgageGuy.com

wow, great info.  it shows you can not get placement with blogging.  always blog and always try to improve your blogging. 

Feb 08, 2011 02:29 AM #53
Rainmaker
321,934
Bill Ness
55Places.com - Chicago, IL
55Places.com, Active Adult Community Guide

Interesting info! I'm always looking for ways to improve my blog and tips like this are very helpful. Thank you!

Feb 08, 2011 02:52 AM #54
Ambassador
799,306
Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

I think there must be some exceptions to this theory as all our contact information and widgets of value are located on the right hand side of our AR Blogs.  So many members on AR have experienced great success and received business so "eyes" must be wondering over to the right as well.  I'd love to see a heat map from those who visit ActiveRain and our Blogs, maybe we are changing the way consumers and visitors look and see things?!?

Feb 08, 2011 03:18 AM #55
Rainer
72,760
Steve Roake
Steve Roake Homes - Keller Williams Realty Infinity - Plainfield, IL
Get Moving With Steve

More evidence that your content needs to make it into the top 3 spots on google to be read.  I think with Google the heat map is the result of people's adjustment to knowing where to look for the most relevant info.  It would be interesting to see if the paid ads moved to the left side rather than the right.

Feb 08, 2011 03:36 AM #56
Ambassador
627,972
Roland Woodworth
Q Realty - Clarksville, TN
Q Realty - Power In Real Estate

Brad - you always bring out the goodies. I missed the class, but have this marked for further review =}

Feb 08, 2011 05:44 AM #58
Ambassador
1,880,194
Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth

Brad, heat maps are always so interesting and the "placement" of where you put things on the site and where people click.

Feb 08, 2011 06:22 AM #59
Rainmaker
2,677,247
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Brad - on the left vs. right thing for widgets, etc...we are trained to read left to right.  Left is meant for navigation so just moving all the widgets will confuse people. And, the logic is they read the post, and if they like you, they will go to the right for the widgets and want to learn more. That's like a call to action and moving them will prob. make them less effective since no one will click on them until after.  putting them before will actually confuse the reader and then they are less like to read or take any action.

Feb 08, 2011 06:30 AM #60
Ambassador
799,306
Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

Debbie - I totally agree with that observation and you can bet that was strategically thought out by the AR dev team.  It goes to show that the research with these heat maps may be accurate on some or many pages and sites, but does not apply to all.  The thing we all need to keep in mind is that no matter where and what you put up on your blog or site, give great value quickly and keep it simple.  :-)

Feb 08, 2011 07:01 AM #61
Ambassador
2,870,003
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

When I moved my featured listing from the right side to the left side on my website... it got 50% MORE hits a month over the same period of previous year.  I moved it 8 months ago and today I pulled all my stats and ran the month over month numbers.  My total month over month for same period for unique visitors was only 17% more.  I guess left is better.

Feb 08, 2011 03:46 PM #62
Rainmaker
646,971
DeeDee Riley
Lyon Real Estate - El Dorado Hills CA - El Dorado Hills, CA
Realtor - El Dorado Hills & the Surrounding Areas

Brad, this is one, I'll have to come back to when I'm not so tired.  Thanks so much for sharing!!!

Feb 08, 2011 06:17 PM #63
Rainer
87,822
Tara Cummins
Stratagy4SuccessNow - Mesa, AZ
Marketing Concierge, Strategy4SuccessNow

Fascinating stuff!  Thanks for sharing.  It's definitely important to understand our consumers and how they view our blogs and sites.  I agree that since we learn to read top to bottom and left to right, that on some level this is common sense.  That said, I'm sure there are some artistic and well-designed exceptions.  For most of us, though, it makes sense to take things like this into consideration.

Feb 10, 2011 05:00 AM #64
Ambassador
799,306
Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

Mark - yes. They say 7 seconds or Fail. :-)

Feb 14, 2011 04:20 AM #66
Rainmaker
176,031
Dave Sulvetta
Dave Sulvetta, ReMax Connection, Gloucester County Realtor - Sewell, NJ
Realtor

I have seen this before and it is very interesting...I learn something new here everyday.

Mar 03, 2011 02:18 PM #67
Rainmaker
1,496,212
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

In many ways, visibility is the currency of the Internet. Visibility has been commodified and packaged into neat resources such as Facebook Ads, Google Adsense, SEO rankings, LinkedIn, etc.

Oct 16, 2017 10:26 AM #68
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