Is Assisting Our Competition a Good Thing?

Real Estate Agent with Liberty Homes RS-#62825

I have long been an advocate to assist and help any new agent that joins us at Century 21 Liberty Homes.  I've also helped new real estate agents who are on the other side of me too.  Yes, they may be my competition in the future although I'm looking at the bigger picture here. 

Helping those real estate agents who are new to the business (or you can fill in the blank on the profession...i.e. loan officer, escrow officer etc) will be beneficial as a whole to the real estate industry.

If they are getting assistance through a training program or through other agents/brokers from their company then:

  • Cooperating with peersThey aren't running around blindly trying to do what they "think" should be the way. No matter how much education we get through our real estate schools, continuing education and so forth we still have to put that information into action with proper use. Our profession is filled with continuous learning lessons as there are no two transactions ever alike as well as changing rules and laws.
  • They will know that internet marketing is number one priority for advertising.  Statistics differ although I can safely say 85% of home buyers and sellers are navigating around the internet to look for local area home searches, agents and so forth.  There are also rules/guidelines to follow regarding the way we advertise ourselves.
  • Learning the purchase contract, state laws and our National Association of Realtors®, Honolulu Association of Realtors® and Honolulu Board of Realtors® rules and regulations.  No one knows right off the bat how to speak and apply all learned straight out of real estate school.  A Real Estate transaction is unlike selling a Product. There is care, concern and having a face to face relationship with our clients. We who are members of the National Association of Realtors® abide by a strict Code of Ethics and apply it.

When assisting others in our profession we are looking at the bigger picture for the Real Estate Industry. Just as we are doing online by blogging about our business; there are our peers who are learning from others by reading. Sure, we are helping others who may be our competition but in the long run........

By Assisting Our Competition ... it a Good Thing?

Posted by



Celeste "Sally" Cheeseman  is a Realtor-Associate® and Certified Residential Specialist (CRS) with Century 21 Liberty Homes in Mililani, Hawaii. With a sharp understanding that a listening ear is the key to a client's needs  she serves the island of Oahu (Honolulu County) and all Hawaii Military Relocations, Hawaii Retirees, Hawaii Job Transfers and Hawaii Residents, Home Buyers and Sellers.


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Kristi DeFazio
RE/MAX Advantage - Colorado Springs, CO
Colorado Springs Rea lEstate 719-459-5468

I think helping others is always a good thing. What comes around goes around. I also think that all of the classes in the world are never as good as what experience can teach us.

Feb 06, 2011 08:04 AM #1
Lisa Coates
Level Ten Construction Consultants - Halifax, NS
Residential Home Sales Specialist

I think it is. In my opinion every agent in my state is the competition, but I don't think we shouldn't help each other. Isn't it better to give than receive?

Feb 06, 2011 08:07 AM #2
Shannon Milligan, Richmond VA Real Estate Agent/Associate Broker
RVA Home Team - Richmond, VA
RVA Home Team - Winning with Integrity.

Great post! Sharing information IS, as you said, beneficial to the industry as a whole. And it benefits all current and potential clients and customers when the industry as a whole is collective!

Feb 06, 2011 08:07 AM #3
Celeste "SALLY" Cheeseman
Liberty Homes - Mililani, HI

Wonderful!  Everyone is on the same page so far :) :)

Feb 06, 2011 08:13 AM #4
Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth

Hi Sally. You can never have too much assistance and I think it is wonderful your Century 21 agents help each other out so well. Great points!!

Feb 06, 2011 08:21 AM #5
Emily Read
Salt Lake City, UT

Yes yes and yes! Pay it forward - we were all there once too and I'm sure you remember fondly the agents that helped you.

In my opinion - yes, there is competition - but that's the world.. it can either be dog eat dog - or we could all come together to be one big ole happy pack! :)

Feb 06, 2011 08:46 AM #6
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Hey Sally!

Great post and very true.  No matter what, the goal is the make sure your clients succeeds.  As Emily has mentioned there is competition but how you go about playing the game is what will set you apart from leading the pack :)

Feb 06, 2011 09:08 AM #7
Celeste "SALLY" Cheeseman
Liberty Homes - Mililani, HI

Gary: I agree...I remember where I came from ...I was new...and had a couple agents go out of their way to help me.

Emily: That's it...paying it forward!

Hey Laura: Exactly...not only that...but our industry to have the best of the best!

Feb 06, 2011 09:10 AM #8
Maria Couto
RE/MAX Premier - Berkeley Heights, NJ
Realtor with "Results That "MOVE" You'

What goes around comes around Sally. Besides, the better your associates do in your office the stronger your office becomes. It's a good thing.

Feb 06, 2011 11:59 AM #9
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Sally I help out other Loan Officers in my office all the time, I also have help Loan Officers who work for other companies.  It is not unusual for Loan Officers fro other companies to call me for information on CHFA and FHA Loans.  Or for Loan Officers from other companies to send me customers that they can not get a loan approved for or if they do not have the loan product like VA Loans.

Feb 06, 2011 01:43 PM #10
Celeste "SALLY" Cheeseman
Liberty Homes - Mililani, HI

That's my thinking Maria!

George:  I call that TEAM WORK!  Good for those who take heed to working together make for a better industry!

Feb 06, 2011 02:30 PM #11
Larry Story
Total Care Realty - Greensboro, NC
Total Care Realty, LLC, Greensboro, NC Real Estate

Sally I constantly help other agents no matter where they hang their license.  I just consider it paying it forward.  Actually the last agent that asked me for advice started calling me on a regular basis since her broker in charge was never available or never knew the answers.  Well as it turns out with no prodding from me she is now my newest agent.  

Feb 06, 2011 02:40 PM #12
Celeste "SALLY" Cheeseman
Liberty Homes - Mililani, HI

Larry: I've had the same experience so it's in the best interests of all to just be a team player!

Feb 06, 2011 04:41 PM #13
Nathan Tutas
Tutas Towne Realty, Inc. - Davenport, FL
Your Central Florida Real Estate Expert

I completely agree with you (as usual). :)  While I'm still considered a new guy in the business, I have come a long way do to having some really good mentors and teachers. It does make the industry as a whole better. I would much rather the realtor on the other side of the deal know what they are doing. It makes my life easier.

Feb 06, 2011 06:44 PM #14
William Johnson
RE/MAX Associates - La Jolla, CA
San Diego Real Estate Voice, GRI CRS e-Pro CDPE

Woo Hoo, The remarkable thing here is that AR through whatever process is at work, is the best example in our entire industry that helping others and putting that energy out there is the surest way to gain the knowledge and insight we each need. We each end up getting more than we could ever give. Enabling others to be their best shows us at our best. Everyone wins including each us.

This principle is called " Living in Abundance". It is my career path that I leave each person I work with better off for having know me. I choose the word colleague instead of competitor and it raises the bar.

Feb 06, 2011 07:47 PM #15
Ed Silva
RE/MAX Professionals, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Sally, on this platform, everybody is either the teacher or the student. There are very few newbies of any kind in our real world right now, but if there is an issue due to something not being done properly, then the diplomacy of teaching has to take over and hopefully nobody is offended. Good post.

Feb 06, 2011 11:59 PM #16
Gail Robinson
William Raveis Real Estate - Southport, CT
CRS, GRI, e-PRO Fairfield County, CT

Sally - I'd like to offer a dissenting opinion.  I don't think it should be up to experienced agents to train new agents.  The broker firm should have new agent training in place and then an experienced agent who wants mentor new agents should work closely with new agents and get 30% of the commission on the first few sales.  After that takes place, then yes, we should all help each other and that is what we do at my firm.  Offering occasional help is very different from getting new agents up to speed. 

Feb 07, 2011 02:44 AM #17
Celeste "SALLY" Cheeseman
Liberty Homes - Mililani, HI

Gail:  It's not just new agents in our's everyone in the transaction that may need help along the way. Mine is a different set of circumstances....we ALL help each other out and because we're such a small office we do this. I am also in the office more so than most and's just what I do. I don't expect anything in return except for the new agent to listen...apply...and be wonderful at what they do :)

Ed: Not in mine. We continuously see new agents coming in..there are some that never made a sale go out. It's like a revolving door. But if I see someone who wants to learn...then I'm there.

William:  Good call....colleague is definitely a better word though some others think that they are threatened by everyone and not out there to help.

Nathan...awww....really?  lol.  I'd rather everyone just be team players.

Feb 07, 2011 04:01 AM #18
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

This is really a great question, and I bet if you asked 25 agents in your area - you would get many answers.    I believe we should help our fellow competitors, you never know when you will have the opportunity to work with them on a transaction.     If you help a newbie agent (especially when they get no training from their broker), they will always remember that, and show your listings before others!   Win-Win!

Feb 08, 2011 02:23 PM #19
Barbara-Jo Roberts Berberi, MA, PSA, TRC - Greater Clearwater Florida Residential Real Estate Professional
Charles Rutenberg Realty - Clearwater, FL
Palm Harbor, Dunedin, Clearwater, Safety Harbor

Absolutely! We have to work TOGETHER if we are going to get the job done! I am happy to say that most Realtors I work with think that way as well!

Feb 13, 2011 02:52 AM #20
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