On Day 3 in the Series 30 Days to Social Media Results you will define your business goals for the next 12 months. I can hear some of you think, what does this have to do with Social Media?The Answer is EVERYTHING! In order for social media to be effective you have to know what your goals are, who your market is and how the two fit together. Without understanding this your marketing efforts will be scattered and ineffective.
Warning: As you read through this it may feel overwhelming. Don’t let it be. If you take on this task, set the timer for 30 minutes, get your answers so that you can move on to making it happen.
The goal of this series is to help you identify best clients and then show you how to align your marketing message to that client.
Let’s get started: (Grab a piece of paper)
1. Define what success means. Use the next 12 months as the timeline
Success will be different for different businesses and for different years. Some examples include: a. Market Share
b. Profit/Income
c. Percent gain in Sales
d. Industry Awareness - (speaking engagements, awards etc)
2. What are your top three business goals for the year? This is different from success. These are the goals will include things like number of houses sold, listed or number of loans closed. Rank them 1, 2, 3.
3. Choose your target audience for each goal. White down exactly who your likely audience is for each of the goals that you set. Is your audience married couples in thier 20’s or 30’s. Single women 18 - 34, Divorced Men 35- 55? Are they first time home buyers, move up buyers, investors? Do they have bad credit, good credit or somewhere in between You get the idea. It’s ok to have the same target market for each goal.
4. Write down everything that you are doing in terms of marketing right now. Fliers, magazine ads, Website, Blogging, Seminars.
5. Compare your current marketing/advertising efforts to your target market and your goals.
6. Look for gaps. Are there any business goals that don’t have a target audience attached to it? Is your number 1 goal getting the most marketing messages? Are all your efforts bunched around one goal? Are all of your goals represented?
a. does every marketing effort have a purpose?
b. does every marketing effort align with one of your top three goals?
Results Reminder:
1. Does most of your marketing speak to your top goal?
Social Media Rule:
2. Identify five ways your marketing speaks to the problem that you solve.
Exercises:
1. Prioritize three business Goals
2. Match them to the target Audience
3. Match your marketing to your goals and audience
4. Look for Gaps.
b. Profit/Income
c. Percent gain in Sales
d. Industry Awareness - (speaking engagements, awards etc)
2. What are your top three business goals for the year? This is different from success. These are the goals will include things like number of houses sold, listed or number of loans closed. Rank them 1, 2, 3.
3. Choose your target audience for each goal. White down exactly who your likely audience is for each of the goals that you set. Is your audience married couples in thier 20’s or 30’s. Single women 18 - 34, Divorced Men 35- 55? Are they first time home buyers, move up buyers, investors? Do they have bad credit, good credit or somewhere in between You get the idea. It’s ok to have the same target market for each goal.
4. Write down everything that you are doing in terms of marketing right now. Fliers, magazine ads, Website, Blogging, Seminars.
5. Compare your current marketing/advertising efforts to your target market and your goals.
6. Look for gaps. Are there any business goals that don’t have a target audience attached to it? Is your number 1 goal getting the most marketing messages? Are all your efforts bunched around one goal? Are all of your goals represented? a. does every marketing effort have a purpose?
b. does every marketing effort align with one of your top three goals?
Results Reminder:
1. Does most of your marketing speak to your top goal?
Social Media Rule:
2. Identify five ways your marketing speaks to the problem that you solve.
Exercises:
1. Prioritize three business Goals
2. Match them to the target Audience
3. Match your marketing to your goals and audience
4. Look for Gaps.
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