Do you know your audience?

Services for Real Estate Pros with Jared James Enterprises

Watching the halftime show of the superbowl yesterday made me ask the question, "Do you know your audience?" Here I was watching The Black Eyed Peas perform songs that I generally like in front of an audience of about 110 million other people across the globe and all I am thinking is "why are they here again?"



There is no denying that their songs are catchy but aren't they better suited for the radio? I don't know about you but when I watch the halftime show I want to see live talent not someone manipulating an electronic voice to songs that someone else created 20 years ago. Is it just me? It got me thinking about this huge corporation known as the NFL and wondering if they knew their audience and how this performance would come off.

Now I know that everyone has gotten used to me writing about real estate only so I will add a real estate connection here to bring it all together. Do you know your audience? Do you understand that the way you dress, act and talk everyday may be great for some portion of your potential audience but not for others? The greatest real estate professionals among us are just that because of their ability to be chameleon like in their approach. A suit and tie one day could be perceived as professional to one client and the next day to a different potential client could come off as slick. Your awareness of this can only help you to get closer to where you want to be professionally. Just a little food for thought...

What do you think. Did the halftime show stink or was it just me?



Comments (6)

David Beckham
Realty Executives Bayou Properties - Alexandria, LA
Your Louisiana Real Estate Connection

I thought it was good. Probably could have been a little better. More horrifying was the national anthem blunder.

Feb 07, 2011 05:38 AM
Nancy Fraser
Exit Realty Premier - Massapequa Park, NY
Realtor, Massapequa Homes for Sale 516-729-0278

Jared, excellent analogy and I am still trying to figure out what the half time show was all about?????

Feb 07, 2011 05:39 AM
Jared James
Jared James Enterprises - Milford, CT

David: You are probably right. I didn't notice at the time because I usually get so into the national anthem and seeing the emotion on the players faces... but how do you mess up the words? You would think she would have rehearsed a million times!


Nancy: Thank you and you are right. I keep getting told how artisitic they are and yet every time I have seen them perform on tv it is the exact same thing. Retro 80's look, lots of lights and...

Feb 07, 2011 06:03 AM
Dianne Deming
RE/MAX Realty Group - Rehoboth Beach, DE

I'm a traditionalist  who prefers The Star Spangled Banner as written, melody and words, and marching bands at half-time.  This country has so many fabulous college and university bands, certainly the NFL could find one or two to put on a spectacular Super Bowl half-time.  And the money traditionally spent on mega-stars could go to the educational institution from which the band came.

Feb 07, 2011 06:34 AM
Jared James
Jared James Enterprises - Milford, CT
Dianne: I am with you from a traditionalist view point.... it will never happen though. They can't sell the TV ads during halftime for the price they do if they had a marching band instead of a headlining band. Unfortunately those days are over... :( I am 100% with you on the songs being sung as written though!
Feb 07, 2011 06:46 AM
Brad Rachielles
CENTURY 21 Peak, Ca BRE# 01489453 - Upland, CA

I too am a traditionalist (leading edge boomer). I just concluded that they Knew their audience to be those that appreciated the Black Eyed Peas or Usher (gen X or Y). Boomers are retiring and cars and chips need to court the new consumers.


Feb 07, 2011 09:50 AM