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QR Codes - Effective or Distracting?

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Real Estate Agent with Keller Williams Realty

I'm about to order new signs and was thinking of adding a QR code. No one I know in my area is using them yet and as much as I would like to use this as a "Value Added Proposition" for using me to be your agent and my tech savviness...I also want to know the effectiveness of using and tracking QR codes.

I was just named Keller Williams Rookie of the Year for my Market Center in Hendersonville, TN just North of Nashville and I want to stay on top of the latest technology to advance my career. I also want to make smart investments of my time and money. I know QR codes are free but do I want to start adding them to business cards, signs, riders, etc...

I guess it is a conversation starter if nothing else!

Would you add a QR code to your signs to direct potential buyers to your site or individual sign riders to direct them to a Virtual Tour on their smart phone. If you are using QR codes effectively, I would love to hear about it!

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Kari Powell

For your real estate needs….justcallkari.com

615.579.5784

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Ryan Frost
Compass Lending Solutions, LLC - Draper, UT

The only real effective use I have seen for them is in print advertising. I see them on a lot of blogs and websites, but the customer is already there. Also, if people are reading them in print ads, what percentage are going to be extreme tech users. I kind of think they are a fad, but just my opinion. 

Congrats on Rookie of the Year!

Feb 08, 2011 07:27 AM
Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Congratulations on your Rooke of the Year achievement.  When it comes to QR codes one of the best ways I can think to use them is on a sign rider.  Let's face it brochure boxes are a pain and at least if you have a buyer who is tech savvy they can quickly scan the image and have all the information they need about the property right at hand.

Feb 08, 2011 07:49 AM
Kari Powell
Keller Williams Realty - Hendersonville, TN

Thanks for posting. I just read your post on Is your agent Tech Savvy. How funny! I appreciate your feedback. Monte Pratt from Jack Pratt Signs did an awesome job redesigning my signs and has the best service I've ever seen. I found him on Active Rain as well. I think I'm going to put a small QR code on the next 6 signs and test it. It will send them to my listings page on my website. At least it shows I'm trying to stay ahead of the tech game and make it easier for potential clients to find information quickly. Like I said, maybe it will be a conversation starter!

Feb 09, 2011 09:16 AM
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We know TN is the Volunteer State so maybe that's why my roots are deep in this area. I have the tendency to over-volunteer. Right now I'm trying to build my business, work on my real estate transactions, line up vendor booths for the Hendersonville Christmas Parade, get corporate sponsors for Jack Anderson Elementary School Carnival, support local charities and honestly I'm a little relieved my year of teaching 4 yr old's on Sunday mornings is now over. Did I mention I have 3 boys under the age of 8? I am thankful for all the relationships I've made over the years of being room mom and this and that...many of these connections have become clients which resulted in transactions...which has allowed me to pay for my family's Disney World trip coming up this Fall. The joy on my boys' faces will be worth all the ideas and business swarming in my head like a wind storm most days. I guess the bottom line is...Do what you love...give what you can...live to the fullest. Hendersonville was named as one of the top 10 cities in the United States for families in 2009. The Sumner County community made Family Circle Magazine's top 10 list. Cities were chosen based on affordable housing, good neighbors, green spaces and great public schools. The list examined cities with affordable housing, green space and schools. The magazine noted Hendersonville's friendly residents - who tend to look out for each other. "There is a neighborly affection in Hendersonville where we all look out for one another. We work for the common good and take tremendous pride in the city we all love," said Don Long, Director of Economic and Community Development.

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