Why Should a Client Choose You? - 30 Days to Social Media Results - Day 5

By
Services for Real Estate Pros with Marketing with Kate

 

Why Should A Client Choose You?

If you’ve been following this series, so far you have defined your business goals, and you have identified your best client.  You’ve also spent a few minutes defining what problem you solve for that client.

Now the final step before launching into the action plan:  
Choose Me
What is that draws a customer to you instead of to your competitors?

What are you able to provide in terms of service, product or delivery that your competitors don’t?  Is it convenience, is it knowledge or expertise in their niche?

This is also known as the irresistible difference.  

Now you have:
1.  Your Business Goals
2.  You’ve identified your ideal client
3.  You’ve identified your niches
4.  After today you will have identified your “irresistible difference.”

Tomorrow we’ll create the action plan;

Social Media Results Rule:

1.  Outline 15 to 30 different ways that you can illustrate to your clients why they should choose you?

2.  Identify your irresistible difference! - Write it down!

 

Posted by

I am Kate Bourland. I help people like you get out of debt. Debt Settlement, Mortgage Acceleration, and practical suggestions for eliminating debt. Call for a Free Debt Evaluation.



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Comments (13)

Michael Ford
Coldwell Banker Heritage Homes - Marion, AR
Matching Families with Homes

Kate looking forward to seeing your blog on Wednesday about Social Media.

Feb 08, 2011 09:09 AM
Marcie Sandalow
Marcie Sandalow, Compass 301.758.4894 - Bethesda, MD
Bethesda Chevy Chase DC real estate

Kate- I just happened upon your series.  Great stuff.  I really look forward to following your blog, and doing a little catch up.

Feb 08, 2011 09:25 AM
Connie Harvey
Pilkerton Realtors - Brentwood, TN
Realtor - Nashville TN Real Estate

Kate, I want to read the whole series. I love this!!

Feb 08, 2011 10:01 AM
Sheila Newton Team Anderson & Greenville SC
Berkshire Hathaway HomeServices - C. Dan Joyner - Anderson, SC
Selling the Upstate since 1989

Great series Kate... I love social media stuff... I have some reading to do now to catch up!! Thanks for the info...

Feb 08, 2011 12:44 PM
Kate Bourland
Marketing with Kate - Redding, CA
Onlilne Marketing Mobile Marketing

Michael, did I say my post was on Social media tomorrow?  I think I said that it was about putting together the action plan! ;)

Feb 08, 2011 04:49 PM
Kate Bourland
Marketing with Kate - Redding, CA
Onlilne Marketing Mobile Marketing

Connie, thanks - I hope it turns out to be valuable.

Marcie, thanks for stopping by!

Sheila, Good luck and thanks for stopping by.

Feb 08, 2011 04:50 PM
Cindy Edwards
RE/MAX Checkmate - Johnson City, TN
CRS, GRI, PMN - Northeast Tennessee - 423-677-6677

Connie- this is good stuff.  I'm going to go back and look at your past posts.  Cindy

Feb 09, 2011 12:23 AM
Sussie Sutton
David Tracy Real Estate - Houston, TX
David Tracy Real Estate for Buyers & Sellers

Just stumbled across your blog. Now I am going back to read your other stuff.

Feb 09, 2011 04:17 AM
Emily Medvec
eXp Realty LLC - Santa Fe, NM
Realtor | Serving Santa Fe & Northern NM

Kate, I'm going backwards to do the whole series and actually scheduling time to give it the time your find series deserves!

Feb 09, 2011 02:10 PM
Kate Bourland
Marketing with Kate - Redding, CA
Onlilne Marketing Mobile Marketing

Cindy, enjly

Suissie, I hope that you find it helpful

Emily, wow a bunch of backwards people today.  Enjoy.  It's good information

Feb 09, 2011 05:10 PM
Brenda Whitman, Live in Laramie Real Estate
Live in Laramie Real Estate, Laramie, Wyoming - Laramie, WY
Broker/Co-Owner, Laramie, Wyoming

Irresistable, huh?  That's a tough one . . .  I was still stuck on #9 from yesterday! :-)

Feb 10, 2011 08:26 AM
Brenda Whitman, Live in Laramie Real Estate
Live in Laramie Real Estate, Laramie, Wyoming - Laramie, WY
Broker/Co-Owner, Laramie, Wyoming

Oops, I guess it was two days ago !

Feb 10, 2011 08:27 AM
Kate Bourland
Marketing with Kate - Redding, CA
Onlilne Marketing Mobile Marketing

Brenda, I'm sorry that you're stuck on #9.  We all have that irresistable difference.  That thing that draws clients to us.  If you can't find it now, sleep on it, you will.

Feb 10, 2011 05:54 PM