January 10, 2011 Urban Word of the Day:
When the economy picks up
Common beginning or ending to a sentence. It can serve to:
1. provide an excuse for why one has not yet done something.
2. suggest a vague intention of doing something later (similar to how Spanish speakers use the word "mañana.")
3. add minimal credibility to an idea that is a pipe dream.
1. There's no point in looking for a job until the economy picks up.
2. I'll start my business when the economy picks up.
3. Unemployment levels will go back down to the levels they were in the late 1990s when the economy picks up.
I saw this on Urban Dictionary last week and realized just how often I hear that phrase in the Real Estate industry. I speak with a lot of Realtors as well as Mortgage Brokers and there is way too much negativity. It's a self fulfilling prophecy; the economy is bad so there is no business out there! I see plenty of Realtors really killing it right now. Why; because they are not waiting for "when the economy picks up." They are thinking outside the box and finding new ways to attract business.
Here is one my friend David Krichmar www.DaveYourMortgageGuy.com reposted last year and I think it's brilliant. David posts some great info, if you do not follow him you should!
If you need help with the YouTube videos give me a call. I do them free of charge for all the realtors I work with. Check some of them out at my YouTube Channel http://www.youtube.com/user/BobTheBroker100 , and then go ahead and Google one of the address'! YouTube is incredible for SEO!
Via Colleen Lane (The Lane Real Estate Team):
With every listing we post in the front yard of our client's home, "Google This Address." It is the least we can do for them. We do much more than "Google This Address" for our Kennewick homes clients, but we continue to be amazed that no one else gets this small but effective marketing point.
Flyers Kinda Suck
We do not do the flyer box thing. Why? Because we have a "Google This Address" sign in every listing we have. Yup, and we know it works because our analytics show the traffic to the web pages/blog entries we post for our clients. Plus, how unprofessional is it to have an empty flyer box! Yikes!
A Listing Presentation Selling Point
When Colleen and I (nope, no assistants in our business model) show up to do a listing presentation, we let the client know about the "Google This Address" strategy (among many other marketing strategies). Not only are folks not doing this, but if they were, they are not organized enough, or technology adept to show a client the stats behind the strategy.
Rental Properties
Works for rental properties as well. We post a "Google This Address" for our rental properties. Sure, Google, "1506 Judson Avenue, Richland WA" and you'll see our recent rental in Google search action!
Well ActiveRain community, are you doing the "Google This Address?"
As always, if needing help and/or a Kennewick Realtor®, please contact us or phone us any time: 509.438.9344
Tri Cities Wa Homes | Richland Wa Homes | Kennewick Homes
West Richland Wa Homes | Pasco Wa Homes
Nice work Colleen!
Stop waiting for the economy to pick up. Make 2011 the year it picks up for you and start thinking outside the box. If you need ideas or want someone to help you brainstorm, give me a call!
Robert Snyder
Mortgage Advisor
Jacob Dean Mortgage
Cell: 973.495.8925
Fax: 973.966.1063
www.bobthebroker.valuedlender.com/
Follow me on Twitter: @mortgagebob
Check out my YouTube Channel: http://www.youtube.com/user/BobTheBroker100
If you are in need of a mortgage in Morris County, Middlesex County, Sussex County, Bergen County or anywhere in New Jersey please give me a call!
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