Facebook Rolls Out Changes to Pages - What You Need to Know!

Real Estate Broker/Owner with City Realty, Inc. - Olympia, WA 24805

Today Facebook rolled out a new look for Pages that matches the recent changes to user profiles. However, for page owners the changes include some awesome new tools for your marketing toolbelt! Here is a look at the new Pages, with a few of the important changes highlighted:


Facebook changes the look of Pages


The changes will fully go into effect on March 1st, but page owners can choose to upgrade to the new layout starting today. I highlighted several of the key features in the screenshot above, but I would encourage you to sign on and take the tour of the new features to see how you can put them to use in your business! Here is a look at the changes I highlighted in my screenshot:


Use Facebook as your Page

This is by far the most exciting change with the new Pages. This option allows you to navigate Facebook as your page, rather than your personal profile. This is a huge opportunity to earn "sweat equity" on Facebook. You can now visit other pages and comment on their posts as your page. Why is this important? You can gain easy exposure to your brand simply by participating on other relevant pages. You can imagine the added exposure you can earn for your page by adding this to your Facebook strategy! Be careful not to be too spammy though, or you will do more harm than good...

Customize your Photo Display

Like your profile, your page now features 5 photos at the top of the page. You can control which photos are featured by tagging your page in photos. I can see the potential for an easy "featured listings" display! I upgraded to the new page layout today and I'm running a contest for my fans to submit their best photos of the area, then I will hold a round of voting and feature the winning photos at the top of my page. This is yet another opportunity to engage your fans or promote your brand.

Feature Pages 'Liked' by your Page

If you are a Facebook addict and have multiple pages tied to your business or community, this is a great way to cross market your efforts. You can select which pages are featured on the side of your page so they experience a boost in exposure...for FREE! To do this, click on 'Edit Page', then select 'Featured' from the side menu, then choose the first option to 'Add Featured Likes'. You can feature any 3 pages that your page has 'Liked'.

Change the Category of your Page

You are still locked in to your page name, but now you can at least change the category your page fits in. The new Pages make it easy to do this when you click 'Edit Page'. Try out several categories until you find the one that best captures the information you want to share about your page.


The only thing I'm not as excited about is that any custom tabs are now not as prominently displayed. They are still easily accessible right under your profile photo, but they aren't quite as eye-catching as the old tabs above your wall.

Do you like the new layout to Facebook Pages?

Do you have any thoughts on how the changes will impact your Facebook strategy?


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Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth

Great technical explanation Mike. I wonder the percent of people with the personal pages have the Business pages too.

Feb 11, 2011 07:57 AM #62
Norma Toering Broker for Palos Verdes and Beach Cities
Charlemagne International Properties - Rancho Palos Verdes, CA
Palos Verdes Luxury Homes in L.A.

I received the notice but have not checked it out yet.  Sounds like a good weekend project...

Feb 11, 2011 08:29 AM #63
Rose Mary Justice
Synergy Realty Pros - Dandridge, TN
Synergy Realty Pros

Glad you shared this info with us.  It's always good to know what is available

Feb 11, 2011 08:32 AM #64
Angela Clark
Tony Clark REALTORS - Owensboro, KY
CRS, Realtor, Broker

Mike, Thanks for keeping us on top of this change to facebook--- this one is for the better! 


Feb 11, 2011 09:02 AM #65
Dustin McClure
Mossy Oak Properties Outdoor Realty - Mooresville, NC

Great info. I just converted all of my pages over and overall, I like the design. It seems a lot like the personal profiles.

Lake Norman Home Search

Feb 11, 2011 09:11 AM #66
Peter Pfann @ eXp Realty Pfanntastic Properties in Victoria, Since 1986.
eXp Realty, Victoria BC www.pfanntastic.com - Victoria, BC
Talk To or Text Peter 250-213-9490

Hey Mike,

thanks for the heads up, better head over to facebook and make sure we are doing everything the way we had hoped for (most of the time,) we appreciate the tips and new features., thanks.

Feb 11, 2011 09:55 AM #67
Christopher Watters
Watters International Realty - Austin, TX
Austin Realtor (512-829-8000)

I was playing with the photos on faceook trying to make them line up. It's a challenging task. I like the new changes though. Thank you for sharing this.

Feb 11, 2011 10:10 AM #68
Erica Ramus
Erica Ramus - Ramus Realty Group - Pottsville, PA - Pottsville, PA
MRE, Schuylkill County PA Real Estate

I love the first item on your list. What an improvement, in my opinion.

Feb 11, 2011 10:35 AM #69
Lydia Lucas
Prudential CT Realty - Milford, CT

Thanks for the heads up, Mike! The designers of Facebook are pretty sharp, considering after all the changes in the past few years, I seem to have adjusted to each one naturally.

Feb 11, 2011 10:38 AM #70
eRealty Houston Real Estate
Buy, or Sell Homes in Corpus Christi - Corpus Christi, TX
I live the changes to the photo display
Feb 11, 2011 12:35 PM #71
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566

Rats, I want to reblog this but reblogging is still temporarily disabled. Good post!

Feb 11, 2011 12:55 PM #72
Jeanne Kozak
RE/MAX In Action - Martinsburg, WV
REALTOR and Broker/Owner in WV and VA

I just figured out what I was doing, darn it, now have to do it again. Not fun for the tech challenged. 

Feb 11, 2011 01:58 PM #73
Don Hintz
2D-enterprises / HAUS Design, LLC - Anderson, IN


I had seen some emails about this and some toehr non AR blogs that I read and hadn't looked at the info closely, but seeing here on AR told me it's time to implement this.

Thanks for the informative post.

Feb 11, 2011 02:36 PM #74
Ellie Shorb
Compass Real Estate - Chevy Chase, MD
Realtor DC, MD & VA Luxury Home Expert

I have a facebook page for business and one for my personal life. I do "like" the changes that have been made. What a great tool for keeping up with friends/family and also for staying in touch with clients/prospects.

Feb 11, 2011 04:04 PM #75
Kate Bourland
Marketing with Kate - Redding, CA
Onlilne Marketing Mobile Marketing

wow, I learned something.  This is good stuff.  Love the Features....

Feb 11, 2011 05:32 PM #76
Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366
Dry Rot and Water Damage www.tromlerconstruction.com Mobile - 916-765-5366 - Placerville, CA
General Contractor, Dry Rot and Water Damage

Great Post Mike. I agree that the biggest advantage of this change is the use of "Use Facebook as Your Page". To often I did not comment as a personal profile, and would have loved to as a contractor.

Thanks again

Feb 12, 2011 02:39 AM #77
Billie Hillier
http://702IsHome.com - North Las Vegas, NV
Savvy Home Realty Solutions

Facebook keeps getting better and better. One day, it and the iPhone will rule the world. LOL

Feb 12, 2011 03:39 PM #78
Mike Barrett
Kirkland, WA

@MIKE- I think that it is a very cool layout, I have been playing around with it for the last couple days. One app I use for my page is RSS Graffiti, it is pretty cool to link my blog and Twitter feeds to my fan pages.


Feb 15, 2011 02:31 AM #79
Jean-Paul Peron
The Outer Banks Real Estate Copmpany - Corolla, NC
Carova Beach - Living & Working in 4-Wheel Drive

THANX! You tips have helped me A LOT!

Feb 15, 2011 10:39 PM #80
Eva Aliaga
Keller Williams Realty Boca Raton IdealFloridaLiving.com - Delray Beach, FL
Boca Raton & Delray Beach: SE Florida Real Estate

Hi Mike, just noticed this the other day, I have a few pages I did upgrade some to see what were the options before I change all of them. I like that now you can get notifiations and post in other pages as your page.

Feb 17, 2011 01:27 PM #81
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