Today Facebook rolled out a new look for Pages that matches the recent changes to user profiles. However, for page owners the changes include some awesome new tools for your marketing toolbelt! Here is a look at the new Pages, with a few of the important changes highlighted:
The changes will fully go into effect on March 1st, but page owners can choose to upgrade to the new layout starting today. I highlighted several of the key features in the screenshot above, but I would encourage you to sign on and take the tour of the new features to see how you can put them to use in your business! Here is a look at the changes I highlighted in my screenshot:
Use Facebook as your Page
This is by far the most exciting change with the new Pages. This option allows you to navigate Facebook as your page, rather than your personal profile. This is a huge opportunity to earn "sweat equity" on Facebook. You can now visit other pages and comment on their posts as your page. Why is this important? You can gain easy exposure to your brand simply by participating on other relevant pages. You can imagine the added exposure you can earn for your page by adding this to your Facebook strategy! Be careful not to be too spammy though, or you will do more harm than good...
Customize your Photo Display
Like your profile, your page now features 5 photos at the top of the page. You can control which photos are featured by tagging your page in photos. I can see the potential for an easy "featured listings" display! I upgraded to the new page layout today and I'm running a contest for my fans to submit their best photos of the area, then I will hold a round of voting and feature the winning photos at the top of my page. This is yet another opportunity to engage your fans or promote your brand.
Feature Pages 'Liked' by your Page
If you are a Facebook addict and have multiple pages tied to your business or community, this is a great way to cross market your efforts. You can select which pages are featured on the side of your page so they experience a boost in exposure...for FREE! To do this, click on 'Edit Page', then select 'Featured' from the side menu, then choose the first option to 'Add Featured Likes'. You can feature any 3 pages that your page has 'Liked'.
Change the Category of your Page
You are still locked in to your page name, but now you can at least change the category your page fits in. The new Pages make it easy to do this when you click 'Edit Page'. Try out several categories until you find the one that best captures the information you want to share about your page.
The only thing I'm not as excited about is that any custom tabs are now not as prominently displayed. They are still easily accessible right under your profile photo, but they aren't quite as eye-catching as the old tabs above your wall.
Do you like the new layout to Facebook Pages?
Do you have any thoughts on how the changes will impact your Facebook strategy?
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