Facebook Announces New Format For Pages – Here's The Good, The Bad and The Narrow!

Services for Real Estate Pros with Creative Contacting

Well, Facebook did it again!  Today they changed the look for "pages" to fall more in line with the look of the "profile" changes they made recently.  Let us mention that when we say "profile", we are referring to an individual account, but when we say "pages", we are referring to a business or organization.  As an admin of pages for several clients, we received an email notification from Facebook tonight of these changes, and with it came a walkthrough tour of each page to see the effects the changes would have. Once we walked through the on screen tour, we were given the option to make the upgrade immediately, or wait until March 10th when all "pages" will automatically switch over.  After my inital digestion of these changes, here is what I think:


1)    The most recent photos that you post to your Wall or photos that you tag your Page in will appear across the top now. This area will not include any photos posted by your fans.  If you want to hide a photo, you just need to click the X.  This is a great option to customize a photo banner at the top of your page.

2)    The Navigation links are now on the left, just like on people's profiles.

3)    Wall posts can now be shown as they always have, or you can opt to have the most interesting stories rise to the top - a great way to keep things hopping on your page.

4)    Individual posting is now available!!!  This change is my personal favorite.  Now, if you are in a "page" that you happen to be the admin of, you can post as yourself rather than just on behalf of the organization!  Thank you Facebook!

5)    And...you can now post as the organization to other pages!  Another great add from Facebook to draw attention back to your page - love it!

6)    You can get notifications when fans interact with your page or posts.  Who can I thank for this? 

7)    The ability to now see activity from the pages you like in your news feed - Excellent!

8)    Feature other pages you like as an organization right on your page - Great Networking tool!

9)    You can now select which featured pages appear on the left - This will be beneficial to many businesses looking to help build awareness of others.

Facebook Pages Take On A New Look!



In addition, they have kept the custom landing pages, but unfortunately it appears that they changed the width of the pages.  To some, this may sound like nothing, but to others, this just created a whole lot of overtime!   Facebook had just reduced the width of these pages to 520px in August 2010, and now they reduced it even more, to what appears to be about 500px, maybe even less.  So all those custom designed pages that were formatted for the 520px layout, well, because the page is more narrow, now they are cut off on the end. 

The difference between 520 px and now!


Another thing I noticed as a result of the change was that some Facebook apps that are downloaded as tabs for the pages have also been effected.  I've decided to wait this issue out a bit, as I imagine there are people working overtime everywhere making the necessary changes to accommodate this recent "guess what's new?" announcement.

As a whole, the changes are positive and create more flexibility as an admin of pages within Facebook. It is safe to say that designers of both custom landing pages and of apps designed for tabs in Facebook, have some work ahead of them - I know I do.


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Don Wixom
RE/MAX Advantage Nampa, ID - Nampa, ID
"Looking out for your next move..."tm

Stephanie, I have been intending on going onto FB to create my business page.  This will help in that process. Thanks!

Feb 10, 2011 01:16 PM #1
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

I've bookmarked your page because there's a lot of info here - but I'm not sure I understand all of it!

Feb 10, 2011 01:17 PM #2
suzanne welch
Coldwell Banker - Croton on Hudson, NY

Hey stephanie..good post! I, too, am admins of several psges, THIS is what i have been waiting for!


Feb 10, 2011 01:26 PM #3
Clark Cook
1st Choice Realty of Fayetteville, LLC - Fayetteville, NC
Marketing Homes For Sale In Fayetteville NC Area

I got an email from Facebook today informing me of the change. I looked at it but I'm going to need help setting up my page. Thank goodness I have already retained a specialist! I'll get to see what it look like when she gets through with it. Sounds like you have a good handle on this Stephanie. Thanks for sharing with our AR Community.

Feb 10, 2011 01:27 PM #4
Stephanie Sokenis
Creative Contacting - Hicksville, NY

Don & Margaret, glad you found it helpful.  A business page is a wonderful tool for Real Estate Brokers to show off clickable new listing images and property information.  If I can answer any questions, feel free to contact me.


Feb 10, 2011 01:29 PM #5
Stephanie Sokenis
Creative Contacting - Hicksville, NY

Suzanne, I'm loving some of these changes too!

Clark, I imagine your specialist is already formulating a plan to deal with these changes.  Good Luck!

Feb 10, 2011 01:32 PM #6
Kathy Denworth
Century 21 Schwartz Realty - Islamorada, FL
Realtor in the Florida Keys, Islamorada, Key Largo

I will have to update my page too. I think Facebook is trying really hard to live up to all that everyone has come to believe it is. I hope they only make positive changes.

Feb 10, 2011 01:34 PM #7
Stephanie Williams, Realtor Murrells Inlet
Seaside Properties - Murrells Inlet, SC

Now I have to get off AR and go check out my page with the changes.  I like the positive ones!!

Feb 10, 2011 01:41 PM #8
Andres Munar
Keystone Alliance Mortgage - State College, PA
Experience The Difference

There is always bad with the good and facebook is no exception :(

Feb 10, 2011 02:03 PM #9
Stephanie Sokenis
Creative Contacting - Hicksville, NY

Just an update that I am reading some things that claim the reduction is a bug that Facebook is working on fixing


Feb 10, 2011 02:23 PM #10
John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Stephanie - Thank you for the very quality information about the latest update on Facebook.

Feb 10, 2011 04:02 PM #11
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