What's Your Story - The Real One? 30 Days to Social Media Results - Day 7

Services for Real Estate Pros with Marketing with Kate

What’s Your Story - The Real One?  

Today I’m going to challenge you to find your real voice, the real you, not the word smithed you.    Too often businesses are inconsistent with Voicethe message that they put out.  The website says one thing, Facebook says another and Linked In, yet another.  

We all struggle with what to say about ourselves in our profiles.  Should it be professional or real.  Should it be written for the reader or the search engines?

Social Media is about being real!  Tell your story, the one you really don’t want to tell.  It’s that story that will make people connect with you.  It’s that story that will be your irresistible difference.  The one that touches people and makes you feel real to them.  The one that tells them that you and only you understand what they are going through!  Yes, it still needs to be professional, but make it human.

Take the next 30 minutes and write out your story!  

Answer the following questions:

1.  Why do you do what you do?
2.  How did you end up in this career?
3. Why are you interested in this “niche”?  (first time homebuyers, investment whatever it is?

Ready, Set, Go - 30 minutes!

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I am Kate Bourland. I help people like you get out of debt. Debt Settlement, Mortgage Acceleration, and practical suggestions for eliminating debt. Call for a Free Debt Evaluation.

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Comments (9)

Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Great advice.  If you write like you speak, it will come out automatically - the story and then tone.

Feb 10, 2011 09:41 PM
Cindy Edwards
RE/MAX Checkmate - Johnson City, TN
CRS, GRI, PMN - Northeast Tennessee 423-677-6677

This is great idea.  Everyone has such a unique story to tell and we would be surprised at some of them. 

Feb 10, 2011 10:16 PM
Bruce Walter
Keller Williams Realty Lafayette/West Lafayette, Indiana - West Lafayette, IN

Kate, this may be the push I need to do this with my AR profile.  Can you come back and hassle me if I don't have it done by Monday?  This is hard for me to do!  ^_~

Feb 11, 2011 12:37 AM
Kathleen Daniels, Probate & Trust Estate Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

Kate, My voice is to be raw and real. I live by the Golden Rule … treating others the way I want to be treated … with dignity, honor and respect.

Feb 11, 2011 02:38 AM
Connie Harvey
Pilkerton Realtors - Brentwood, TN
Realtor - Nashville TN Real Estate

I'm with Bruce, this may be the kick I need to clean up my profile.

Feb 11, 2011 09:09 AM
Kate Bourland
Marketing with Kate - Redding, CA
Onlilne Marketing Mobile Marketing

Hey guys, glad that this series is beneficial.  Good stuff, thanks for stopping by!

Feb 12, 2011 10:20 AM
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

I'd have to spend more than 30 minutes just finding all the sites where I have a profile!  Good tip though, and something to think about.

Feb 12, 2011 11:05 AM
Kate Bourland
Marketing with Kate - Redding, CA
Onlilne Marketing Mobile Marketing

Georgina, all the more reason to spend time getting that list together.  every now and again you should go back and update or add more!

Feb 12, 2011 04:28 PM
Scott Silverstone
William Raveis Real Estate - New Haven, CT
www.CTProperty.com, Connecticut Luxury & Waterfront Realty

Good series - We need to stay focused and carefully construct our online profiles.  I see too many professionals with outdated or incomplete online profiles that don't tell their full story.

Feb 21, 2011 02:59 AM