There are some significant changes happening in your Facebook Fan Page. (You do have a custom Page, right?) You can upgrade now, or wait until it happens automatically in a few weeks. But you should definitely take advantage of this wake-up call to review your Page and how you are using it.
(By the way, forgive me if I use the terms "page," "fan page," "custom page," and "business page" synonymously. Same things.)
I won't list all the changes here but will give a few highlights, and will post more details over the next few days.
The layout of Fan Pages is changing to closely resemble the layout of personal profile pages.
You'll see photos across the top. I'll write more on how to have some control over those in another post (but know that you can't control which subset of your photos are displayed or in what order. This potentially changes each time the page is refreshed.)
Your list of "Tabs" for navigation is now on the left side below the "profile picture." You can (and should!) still have a default landing Page for visitors who haven't "Liked" your page yet, and ideally this page should capture email addresses just like your website does. It does, right?
The best of the changes for us online marketers is the ability to post "as your page" in other areas of Facebook. This gives you a very powerful way to promote your page directly to your target audience. To do this, go to "Account" and "Use Facebook as Page." This will bring up a list of pages you administer. Choose the Page whose "identity" you want to use. Then on that page, click on "Use Facebook as " and you're in business.
You can now be notified by email when a visitor posts on your Page. This is important for you to be able to interact with your Page visitors. ("Edit Page"->"Your Settings.")
Facebook now let you publicise yourself (your personal profile) as the owner of the Page, and gives you the ability to "feature" other pages that you choose. These settings are really a nice addition, too, and are available from the "Edit Page"->"Featured" page.
You Should Be Using a Facebook Page!
Seriously, this is important for your online presence. Do yourself a favor and dig into this whole Facebook Page thing. Especially with the new changes, this is a powerful and completely free way to promote yourself online.
Please don't hesitate to contact me if I can help you with this.
Do you have a Page?
What Problems or Questions do you have?