Newborns grow quick, time to plan for the future!

Education & Training with SeaSocial

It's early, we can still consider 2011 a newborn and the terrible twos are months away. In terms of Social Media, that gives all of us plenty of time to strategize, dedicating ourselves to what we find valuable. We at ActiveRain had an opportunity to pick the brain of analyst, Jade Sepolen who works with Banyan Branch, a social marketing company. These guys have a proven track record for delivering results to Paramount Pictures, Guilt Group, and Microsoft, just to name a few.

Stealing Jade for a few precious moments was incredible, I had to ask her a couple questions. First, how can we better utilize Facebook and Twitter, two brand name Social Networks 99% of us are utilizing and second, what are some emerging social networks worth a second look.

Check out the video below. If you don’t have 4 minutes and 19 seconds to spare, here’s a summary of what’s suggested.

When you engage on any social network, make sure you know your audience and the channels they use to communicate and find information. This will maximize the use of your time. 

"Ask not what your country can do for you, but what you can do for your country". It’s easy to ask your peers and potential clients for business but what motivates them to work with you is value in the relationship. This boils down to thoughtful and useful content in anything we contribute online. The awesome rate on your SOC is important, but no ones needs three automated e-mails a week regarding it.

Lastly, video, e-mail marketing and Facebook will continue to shape the way we do business. Facebook will likely give us more customization on how individual fans see business pages, allowing you to choose which demographic sees what. YouTube will continue to dominate in terms of video and the social aspect of e-mail marketing will grow more prominent.


Comments (18)

Michael Kitsch
Coldwell Banker - Katy, TX

Saved it!  Thanks!  Was great and enjoyed the mention of differentiating approach according to the style of the demographic, etc.  Not everyone is the same.  Even within a co-hort group.

Feb 11, 2011 09:52 AM
Chanda Barrick
Keller Williams Indy Metro Northeast - Indianapolis, IN
in referral

I agree with limiting the number of social networks you join...It's hard enough to keep up with the ones I'm a member of, adding more just wouldn't make sense because I wouldn't have the time or energy to try to focus on more than what I already have.

Chanda panda

Feb 11, 2011 11:58 AM
Craig Daniels
Tech Training for You! - Staten Island, NY
Technology Instructor/Project Consultant

Will - good stuff... don't just sign up for EVERYTHING, but learn and plan and then provide value where you do spend your time in social media - learn to interact! I have enjoyed seeing your content on AR and am now subscribed to catch your new posts. I see more on vimeo channel than you have in your blog posts. Are you going to create posts for each of your vimeos so that ARs can see your work!!? kudos!

Feb 12, 2011 02:29 AM
Brenda Whitman, Live in Laramie Real Estate
Live in Laramie Real Estate, Laramie, Wyoming - Laramie, WY
Broker/Co-Owner, Laramie, Wyoming

Hey, you just inspired me to go to my facebook account and add a link to my Active Rain Outside Blog!  I hate facebook but that's one way I could get into using it! ;-)

Feb 12, 2011 08:42 AM
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co Notary Services retired RE Broker

Thanks Will, I really need any (good) advice I can get on Facebook and YouTube.

Feb 12, 2011 09:29 AM
Kim McMahon
Executive Realty Group - Skokie, IL

Will~ Craig suggested I stop by and I'm glad I did.  Subscribing.... can't wait to hear more!

Feb 12, 2011 09:39 AM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Will ..Good Stuff ..Thank you

Feb 12, 2011 02:57 PM
Janet McCarthy
San Diego Homes Guide - San Diego, CA
Broker Associate

I'm hot on the facebook trail and ready to dive in and learn everything.  Thanks Will

Feb 12, 2011 04:46 PM
Rich Cederberg
eXp Realty - Albuquerque, NM
eXp Realty Agent Albuquerque

Cool, I just learned about you from Craig's featured post. I'll be checking back often.

Feb 12, 2011 04:54 PM
Will Curry
SeaSocial - Seattle, WA
Seattle Social Media Management

Thanks for all the great input guys! It means a lot. In the future, if you have and suggestions for a vblog, let me know...I'd love to help.

Feb 12, 2011 05:21 PM
Will Curry
SeaSocial - Seattle, WA
Seattle Social Media Management

PS, Craig we're working on a way more ActiveRainers would see this content. We have a solution in the works! 

Feb 12, 2011 05:25 PM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

This is great information.  Also, it's easier not to try to participate in every social network out there.

Feb 12, 2011 06:07 PM
Lorraine or Loretta Kratz
Crescent Moon Realty, Inc. & Land N Sea Auctions. - San Marcos, CA
Certified Negotiation Consultants


I have a question-with the use of video blogging is there a certain amount of time that a video should be. I have read that the public has a very short attention span.

Feb 13, 2011 01:08 AM
Melissa Zavala
Broadpoint Properties - Escondido, CA
Broker, Escondido Real Estate, San Diego County

This was very informative and I enjoyed watching your vlog. This is an area where I need lots of practice.

Feb 13, 2011 01:43 AM
Chris Olsen
Olsen Ziegler Realty - Cleveland, OH
Broker Owner Cleveland Ohio Real Estate

Hi Will -- I'm glad I ran across you through Craig's featured post yesterday.  Thanks for the video -- you are a natural in front of the camera btw! Good stuff, sounds basic, but it's hard to balance everything, plus learn the ins and outs of these various sm platforms enough to really know how to use them well, even when you do have the right mindset.  Very helpful strategies and to hear it firsthand from experts like doesn't get any better than this. Thanks!

Feb 13, 2011 03:43 AM
Carol Costanzo
Montague Miller and Company - Charlottesville, VA

Hello Will, I saw the featured post of Craig's and have subscribed to your blog. Really am looking forward to learning your ideas.

The link Video Blog Series in your signature is not working. Does that link to other videos?

Feb 13, 2011 03:49 AM
Brandon & Grace Yee
Chase International - South Lake Tahoe, CA
Lake Tahoe Real Estate


Thanks for the informative post and vlog.  That's a great reinforcement of what I had gather.  Thanks again!

Cheers from Lake Tahoe,
~Grace Yee

Feb 13, 2011 08:16 AM
Vickie Nagy
Coldwell Banker Residential Real Estate - Palm Springs, CA
Vickie Jean the Palm Springs Condo Queen

Facebok and Vlogging are on my list of things to master. Craig sent me over. I'll follow you now.

Feb 21, 2011 12:48 PM