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Blowing Hot Air & Getting Fed For It

Managing Real Estate Broker with Howard Hanna Rand Realty License # 49FA1074963

Will speak for PastaI used to joke that if you needed my advice or to borrow money from me that you were doomed. That may still be so; we'll have to see. One place to look on the advice side is Keller Williams Realty Group in Scarsdale, NY where team leader and Active Rainer Jennifer Maher took a chance on having me give a presentation to her office on creating an online presence.

We had a very good multi media session in their training room on social media, blogging, and online tools that went about an hour in change with a very enoyable, engaged group soaking up my, um, wisdom. We had a lot of laughs and covered quite a bit of what I consider valuable material on integrating a strong online presence for one's real estate practice, including Facebook, Twitter, Blogging, and even leveraging big sites such as Zillow and Trulia.

Questions and answers followed, and after that Ms Maher, super agent Luis Fernandez and OP Jamal Hadi had a delicious lunch, which was my yummy recompense for sharing my, um, wisdom.

I enjoyed myself. Also present was Michael Brown, whom I closed a deal with in Ossining recently. I have to say that is gives me a smile to walk into a group of colleagues and see someone I am doing a deal with or have had a closing with recently.  Michael was front and center and participated. 

You might ask why I would give a presentation to a comepting office on what I do to attract business. I'll tell you: Lunch- I mean, it is important to me that we as colleagues raise the bar together. Anyone who has ever picked up a listing sheet and frowned when they saw the listing agent knows what I mean. In our business, we cooperate with our competition ("coopatition").  Building bridges, helping those with whom I am likely to close a deal with down the road, and being generous of spirit pay dividends.

And I also like Italian food. Did I say that out loud? 

Ann Allen Hoover
RE/MAX Advantage South - Hoover, AL
CDPE SRES ASP e-PRO Realtor - Homes for Sale - AL

Lunch motivates me too!  We Keller Williams folks like to eat!

Feb 11, 2011 07:19 AM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ

Phil you are one wise - uh - teacher!  Working with our colleagues and creating good relationships is paramount to building a strong business.  And I like your new word coopatition. Sure we're each other competion but working together just makes sense.  I too enjoy teaching all the social media stuff to other offices, MLS's whoever - but I'd better hold out for Italian next time. 

Featured in BananaTude

Feb 11, 2011 07:24 AM
Jack Mossman - The Nines Team at Keller Williams in Lodi
The Nines Team at Keller Williams in Lodi - Lodi, CA
The Nines Team in Lodi

Phil - Thanks for sharing not only this post, but your time and energy with the "cross-town?" office!  I am a strong advocate for the "colleague" position ... it seems to remove saber rattling, posturing and other non-productive activities ... and in most cases ... I really like the other professionals who are willing to "participate" in a larger context!

Feb 11, 2011 11:51 AM
Tanya Nouwens
Immeubles Deakin Realty - Montreal West Island, QC
Montreal Real Estate Broker & Stager

You crack me up, Phil.  Love the stick man.  If you'll talk and share secrets for Italian, I wonder what you would do for Japanese!

Feb 11, 2011 12:02 PM
Sheila Newton Team Anderson & Greenville SC
Berkshire Hathaway HomeServices - C. Dan Joyner - Anderson, SC
Selling the Upstate since 1989

Good for you for seeing the benefit of sharing ideas with other agents. ( and getting free food is always good too)....

Feb 11, 2011 01:16 PM
J. Philip Faranda
Howard Hanna Rand Realty - Yorktown Heights, NY
Associate Broker / Office Manager

Ann- The company was very good also. 

Anna- I wish I could take credit for the term, but I do love all that it means. 

Jack- I guarantee that all deals with this office will go smoothly no matter the circumstances. And they always have too. 

Tanya, for sushi I'd juggle kittens. 

Sheila, one thing that I have learned is that even if you give someone the keys to the kingdom as it were they seldom act on it. Inertia, you know? 

Feb 11, 2011 01:27 PM
Gay E. Rosen
Julia B. Fee Sotheby's International Realty - Larchmont, NY
As Real as Real Estate Gets!

Hi Phil- I received the notice - knew you would be there... I knew you would be a success... Mangia! Gay

Feb 11, 2011 02:20 PM
Michelle Francis
Tim Francis Realty LLC - Atlanta, GA
Realtor, Buckhead Atlanta Homes for Sale & Lease

J Philip, 

I am more than happy to share what I know.  We meet monthly with about 10 other boutique real estate firms in a masterminds kind of group.  Life is too short to worry about every competition aspect.  

I love the idea about raising the bar together, and well, I do love italian.  Well, even just chocolate would get me speaking:-)

All the best, Michelle

Feb 11, 2011 02:40 PM
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

You are doing in person what I do a lot online although I can't say I would like to intentionally help my competition. It would take way more than lunch to persuade me:)

Feb 12, 2011 12:39 AM
Tni LeBlanc, Realtor®, J.D.
Mint Properties, Lic. #01871795 - Santa Maria, CA
Tenacious Tni (805) 878-9879

Lunch huh?  LOL.  You are so right, relationships are important in this business.  Agents that know how to cooperate do better.

Feb 12, 2011 09:04 AM