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About Tags:
Microsoft Tag is a new kind of bar code that connects almost anything in the real world to information, entertainment, and interactive experiences on your mobile phone. Once you sign up for RE:mobile connect, you can create unlimited tags. You can add them to your ads, posters, product packages, display it on your website, billboards, clothing...the list is endless. When you scan a Tag using the free Tag Reader application on your mobile phone, it will automatically open a webpage, add a contact to your address book, display a message, or dial a number - there are no long URLs to type or SMS messages to send.
Anyone can create Tags. And unlike other kinds of bar codes, Tags are fully customizable.
Here are a few reasons to use Microsoft Tag:
- Call-to-action - Use Tag as a direct response marketing tool for print campaigns; Tags automatically integrate print advertising with mobile devices.
- Manage the customer experience - Use Tags to link to a mobile website or video; or display a free message.
- Advanced Analytics - Measure campaign effectiveness with enhanced reporting, such as the number of scans of a particular Tag over time. You can also group several Tags together to measure performance.
- Single Reader - The Tag Reader runs on all major phone platforms and is downloaded from a single site. Every Microsoft Tag can be scanned by the Tag Reader, cutting down on consumer confusion from incompatible solutions.
- Adaptable size - Tag's small size allows you to maximize the information delivered to customers without taking up a lot of real estate in your printed materials and visual media forms.
- Reliable reads - The Tag Reader overcomes limited camera phone optics, resolution and processing power to deliver a consistently high user experience across multiple devices and platform types
It only takes a few minutes to get started - sign up for RE:mobile connect to get started today!
Microsoft Tag vs. Other 2D Codes
Linking real-world objects to deeper experiences on mobile phones started in Japan with QR Codes. Microsoft Tag provides a next-generation solution that offers many useful improvements. Tag is an end-to-end system that provides many capabilities beyond simply opening a URL, and is built upon a highly scalable and flexible architecture.
The Tag system uses a cloud-based back-end that provides access to data that just isn't possible with earlier QR codes, such as reporting on how frequently and where your Tags are being scanned. In addition, Tags allow you to dynamically change your data source - unlike other 2D codes that are associated with a single, permanent URL, Tags can be updated as frequently as you like to point to new websites, allowing you to reuse campaign materials.
Tags can be created in a much smaller size and can be read faster and under a wider range of lighting conditions. Tags can also be customized to your brand's specific look and feel, creating visually exciting codes that enhance your message and brand. Learn more about creating Custom Tags.
The Tag Reader application runs on all major phone platforms, and unlike older formats, every Microsoft Tag can be read by every Tag Reader, so there is no consumer confusion from incompatible solutions. Tags just work.
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