Touches, Trigger Points and Transactions - The Real Power of Social Media
It’s estimated that someone needs to see your message as many as 30 times before they internalize your business. This means that someone needs to be “touched” by your marketing anywhere from 7 - 30 times before they will buy.
What are Touches, Trigger Points and Transactions?
Touches are simply the number of times that a potential client sees your marketing message.
Trigger Points are events that move someone from the “shopper” status to the “buyer” status. A trigger point is what provides the “need” to buy.
No amount of marketing will make someone buy until a Trigger point puts them into a position where they need to buy?
Transaction is simply the sale.
So what does this have to do with Social Media Marketing?
The answer is everything? Social Media Marketing give you the ability to “touch” your prospect with your marketing message and build a relationship with them. By doing this, when the trigger point takes place, and the prospect becomes a buyer, you will be able to leverage the relationship and turn it into a sale.
The “touch” strategy keeps you visible because you provide useful information to your customer.
As we wind down the planning process and begin to enter the actual implementation of the social media I encourage you to create a “touch” mindset in your marketing efforts.
Social Results Exercise: Write down 30 ways that you can “touch” your client through social media.
1. What kind of content will your provide that will deepen the relationship?
2. Social media touches can link back to your Blog, website or other websites. Is there something that can add value so that they remember you when the trigger point happens?