Bringing it All Together, Creating the Social Media Plan - 30 Days to Social Media Results - Day 9

Services for Real Estate Pros with Marketing with Kate


Social Media ScrabbleIt’s time to Create the Social Media Plan.  Gather the information that you’ve put together so far including:
  • Business Goals
  • Target Audience
  • Marketing Actions
  • Budget

Business Goal

Target Audience

Current Marketing


Social Media Site

Goal #1 Target #1 Actions 1, 2, 3    
Goal #2 Target #2 Actions 1, 2, 3    

Start filling in The Social Media Planning Matrix  based on your business priorities.  Make sure that each social media venue that you choose does the following:
  • Advances one of the specific goals that you have set as an important priority.
  • Addresses a specific target audience that are directly related to your business goal.
  • Reinforces marketing efforts that are already in place for that  goal and target audience
  • Stays within the budget allowed

Remember that Social Media is one tool in your arsenal of business and marketing tools.  It is not a marketing panacea.  Use it wisely to build your brand awareness both online and offline.

Be consistent with your message and your content and stay focused on attracting the clients that you want to attract.

Social Media Rule:  How many contacts will you invite to your social profile each day?  (no more than 30 a day)

Social Media Exercises:
  1. Start Compiling a list of topics to discuss.  This can include tips, articles or videos to upload.  
  2. Schedule time (just 30 minutes a day) to spend on one Social Media Site
  3. Be sure to allow your personality to shine through.  Stay professional, but real!


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I am Kate Bourland. I help people like you get out of debt. Debt Settlement, Mortgage Acceleration, and practical suggestions for eliminating debt. Call for a Free Debt Evaluation.

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Comments (2)

Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

That's a great series, Kate. For some reason, I have been little light on AR, off-late and just saw your posts.

A nice doc you have shared. Will look at other posts, too.

Feb 13, 2011 06:28 AM
1~Judi Barrett
Integrity Real Estate Services 116 SE AVE N, Idabel, OK 74745 - Idabel, OK
BS Ed, Integrity Real Estate Services -IDABEL OK


It appears that you are into a great series that many can and will make use of. 

My apologies, I've missed your posts and will have to back up and read.

Feb 13, 2011 12:37 PM